This document discusses Gestalt principles including figure and ground, proximity, similarity, closure, and continuity. It provides examples of movie posters that effectively employ these principles like Wall-E through clear separation of figure from ground, grouping similar objects together, and implying closure. Posters that are less effective lack contrast between figure and ground, have scattered elements making the focus unclear, and do not imply continuity or closure. The document was created by Eunice Ng and Samantha Lim.

3. 6: Gestalt
Principles

4. Gestalt Principles Covered:

5. Gestalt Principles Covered:
Figure and Ground

6. Gestalt Principles Covered:

7. Gestalt Principles Covered:
Proximity/Similarity

8. Gestalt Principles Covered:

9. Gestalt Principles Covered:
Closure

12. Bruce Almighty

13. Figure and Ground

14. Figure and Ground

15. Figure and Ground

16. Figure and Ground
Figure

17. Figure and Ground

18. Figure and Ground

19. Figure and Ground

20. Figure and Ground
G round

21. Figure and Ground

22. Figure and Ground
good separation of figure and ground

23. Proximity

24. Proximity

25. Proximity
In this case, proximity helps in separating the figure and ground.

26. Similarity
in terms of colour, shape, size, orientation (all facing left)

27. Closure

28. Closure

29. Closure
Can see that the wooden
structure is part of an ark, even
though it does not explicitly
show that.

30. Examples of posters which employ good gestalt principles:
Generally have good contrast between figure and ground, objects
that represent what the movie is about, and have clear focus.

33. Wall-E

34. Gestalt Principles Covered:

35. Gestalt Principles Covered:
Figure and Ground

36. Gestalt Principles Covered:

37. Gestalt Principles Covered:
Proximity

38. Gestalt Principles Covered:

39. Gestalt Principles Covered:
Continuity

40. Figure and Ground

41. Figure and Ground
Figure and ground lacks contrast due to the colours
used; purple and white are both pastel-like and
hence contribute to the bad contrast in the poster.

42. Figure and Ground
Figure and ground lacks contrast due to the colours
used; purple and white are both pastel-like and
hence contribute to the bad contrast in the poster.
bad separation of figure and ground

43. Proximity

44. Proximity

45. Proximity
words scattered over different parts of the page: hard to focus

46. Continuity

47. Continuity
Lack of continuity in the
purple path: inability to
construct proper closure

49. Generally have bad contrast between
figure and ground, with little inkling
of what movie is about.

50. Generally have bad contrast between
figure and ground, with little inkling
of what movie is about.
Applies the law of simplicity:
however, the use of short-form/
abbreviation that people might not
understand

51. Generally have bad contrast between
figure and ground, with little inkling
of what movie is about.
Applies the law of simplicity:
however, the use of short-form/
abbreviation that people might not
understand
Unrelation: “sanitary” with the robot
& with space

52. Done by: Eunice Ng, Samantha Lim

53. Done by: Eunice Ng, Samantha Lim

54. Thank you!
Done by: Eunice Ng, Samantha Lim