Effect of Internet on Travel and Tourism Industry Trends in Africa
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Presentation on Distribution by Ross Kata, Expedia at the E-Tourism Africa Summit 2010
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Effect of Internet on Travel and Tourism Industry Trends in Africa
- 1. Effect of Internet on Travel Ross Kata – Expedia Africa - JNB Office
- 2. Travel Agents need to evolve with consumers
- 3. Summary of Traffic to Travel Categories
- 4. Where are they looking Billboard Effect
- 5. Purchase Channel By Age – Winning the hearts and minds Building Bands
- 6. Effects of the internet on consumers
- 7. European Bookings by Segment OTA’s over take Airlines 2011
- 8. Hotel Shopping – Top 5 sites Europe
- 9. How are they booking 2009 Global Performance by Travel Industry 2009
- 11. Connectivity No longer the future Email booking or phone booking entered into software nightsbridge Info sent to websites Guests make booking email sms Email to guests Booking into software
- 12. Integration to major Portals, such as Expedia.com Web-based Central Reservations software for a multi-property view of all your rates and inventory Powerful Revenue and Yield Management Optimise RevPar – ‘Revenue per available room’ Integration to Call Centre, Website, ADS and GDS e R es® CRS & Distribution Hub
- 15. Global ADR - Hotel Source: Expedia Inc Booked data
- 16. Expedia’s Mission Work with our partners to secure the highest quality supply Match supply and demand as intelligently as possible Inspire travelers to find, build, and share travel experiences Increase access to global traveler demand Our mission is to build the world's largest and most intelligent travel marketplace
- 18. Expedia Travel – From MSN to the World Expedia holds a leadership position in nearly every market where we are present We build leading brands that are highly relevant to our partners No.1 hotel specialist, in 54 countries Leading discount travel site reaching price-conscious travelers Leading online travel service provider in China Corporate travel agency operating in 9 countries No.1 community player with more than 22M reviews and opinions No.1 OLTA, in 19 countries Operating more than 100 in-market concierge and activity desks
- 20. Content management 95% of US leisure Bookers and 92% of Lookers say descriptive content is important to them. The Web Site Content That Matters To Travelers, Forester research
- 21. Provide excellent service The Web Site Content That Matters To Travelers Forester Research
- 26. In-store advertising with Expedia – No more Spray and Pray
- 27. The Destination Growth Model – Creating a profitable solution
- 28. Some of our partners…
- 29. Fuelling Growth with Tourism Boards
- 30. We deliver partnerships offline too…
- 31. Fuelling Growth Tourism Boards Case Study: South African Tourism Campaign 28 Feb – 31 May 09
- 32. What is the Billboard Effect? Exposure on Expedia.com Direct bookings on Expedia Visitation to Partner Site Bookings on Partner Site
- 34. Billboard effect Results – Cornell University Increase in Room Nights Booked
- 35. Numbers for East & Southern Africa
- 36. Expedia Inc – Where room nights are coming from
- 37. Focus on Southern Africa - Air Source: Expedia Inc Booked data
- 38. Focus on Southern Africa – Air Ticket Sales - 2008 & 2009 - Euro to Southern Africa Source: Expedia Inc Booked data
- 39. -12% Q3 Focus Africa - ADR 2008 vs. 2009 Source: Expedia Inc Booked data
- 40. Focus Africa Booking window vs. ADR
- 41. Booking window patterns are shifting Case Study: Cape Town 27% Source: Expedia Inc Booked data
- 42. Product selection: Star Rating YoY ADR 4 Stars Up 7 %
- 43. Room Nights to South Africa 2002 – 2009 YTD
- 44. Point of Sale to South Africa
- 45. East Africa RNS 2004 – 2009 32 000 RNS to East Africa $6 Million Room Revenue Organic Growth Phase
- 46. Where travelers are going - Southern Africa Rank of Africa destinations 2008 vs. 2009 by city 36 Source: Expedia Inc Booked data 114 208 129 109 168 City Rank 2008 Rank 2009 Cape Town 116 80 Johannesburg 345 231 Durban 597 429 Dar es Salaam 580 451 Nairobi 619 411 Accra 634 525 Moved up in rank
- 48. Anyone can join – www.ian.com
- 49. How can agents benefit from Expedia? www.hotelsta.com
- 51. Thank You & Questions ? [email_address] www.joinexpedia.com
Editor's Notes
- Looking at the US and Global economies seem to be getting back on their feet, with the US GDP growth coming in at 3.5% in Q3 and China grow at almost 9%. I would caution, however, that much of the growth that we are seeing is the result of unprecedented stimulus spending from governments all over the world, and relative strength this year versus an economy and consumption which hit the wall as a result of systematic instability and broad based panic last year. At some point the stimulus has to slow, the consumer has to stand on his and her own two feet, and governments have to start to pay back their borrowings. These are not ingredients for a strong recovery. Odds are that the next five years will be challenging and most growth will come from gaining market share rather then a rising tides of economic growth. This will require the hospitality industry in Southern Africa to execute more effectively and innovate faster then competitor destinations. While we have a difficult path ahead of us I have never been more confident of the ability of the tourism sector to expand its current position and grow its economic importance in the region.
- We are the fourth largest online retailer Our systems are built for scale
- We are the fourth largest online retailer Our systems are built for scale
- Distribution Globale: vous etes present dans le monde entier, de la france a la chine, des etats unis a l’australie, du japon a l’afrique de sud. Revenue Management, Visibilité… Present sur de nbreux sites a travers le monde Expedia 13 pages today .com, .ca, .co.uk, .fr, .de, .nl, .it, .es, .com.au, co.jp, .sw, . da, .ng more to come h.com , 30 sites a travers le monde
- 4 Star hotels offering deep discounts vs. 3 Star properties gain market share. 5 Star maintain market share.
- Looking at the US and Global economies seem to be getting back on their feet, with the US GDP growth coming in at 3.5% in Q3 and China grow at almost 9%. I would caution, however, that much of the growth that we are seeing is the result of unprecedented stimulus spending from governments all over the world, and relative strength this year versus an economy and consumption which hit the wall as a result of systematic instability and broad based panic last year. At some point the stimulus has to slow, the consumer has to stand on his and her own two feet, and governments have to start to pay back their borrowings. These are not ingredients for a strong recovery. Odds are that the next five years will be challenging and most growth will come from gaining market share rather then a rising tides of economic growth. This will require the hospitality industry in Southern Africa to execute more effectively and innovate faster then competitor destinations. While we have a difficult path ahead of us I have never been more confident of the ability of the tourism sector to expand its current position and grow its economic importance in the region.
- Looking at the US and Global economies seem to be getting back on their feet, with the US GDP growth coming in at 3.5% in Q3 and China grow at almost 9%. I would caution, however, that much of the growth that we are seeing is the result of unprecedented stimulus spending from governments all over the world, and relative strength this year versus an economy and consumption which hit the wall as a result of systematic instability and broad based panic last year. At some point the stimulus has to slow, the consumer has to stand on his and her own two feet, and governments have to start to pay back their borrowings. These are not ingredients for a strong recovery. Odds are that the next five years will be challenging and most growth will come from gaining market share rather then a rising tides of economic growth. This will require the hospitality industry in Southern Africa to execute more effectively and innovate faster then competitor destinations. While we have a difficult path ahead of us I have never been more confident of the ability of the tourism sector to expand its current position and grow its economic importance in the region.