3. Itâs Microblogging
⢠An online common
room
⢠A mixture of
banter, socialising
and practical
advice
⢠Users answer the
question âWhat
are you doing?â
14. Learn the lingo
⢠To follow somebody is to subscribe to their messages
⢠A tweet is an individual message
⢠A DM or direct message is a private message on Twitter
⢠RT or retweet is to repost a valuable message from
somebody else on Twitter and give them credit
⢠Trending topics are the most-discussed terms on Twitter
at any given moment
15. Learn the lingo
⢠@username is a public message to or about an individual
on Twitter
⢠A hashtagâthe # symbol followed by a term and included
in tweetsâis a way of categorizing all the posts on a topic
⢠Shortened URLs. To fit links into the short messages,
Twitter shrinks some URLs down automatically
16. People use twitter to
⢠Share their daily activities
⢠Have group conversations & chats
⢠Crowdsource ideas
⢠Find useful and interesting content
⢠Get their news
⢠Even propose marriage!
18. Itâs even more valuable
Users also find great value in connecting with businesses of
all kinds on Twitter to:
⢠Share their experiences, both good and not so good
⢠Provide feedback on recent events or launches
⢠Discuss product ideas
⢠Learn about exclusive deals or offers
⢠Get customer service
19.
20. A success story
⢠Twitter is currently one of the largest sources of traffic to
LocalGetaways.com
⢠Secured thousands of qualified followers in less than 30
days
⢠Tracked Twitter clicks through to sales
⢠Realized more than 20K website clicks in 2 months
⢠Generated national traditional media story
⢠Tweets trickled out to other social media sites,
generating additional website traffic
Source: http://www.inkfoundry.com
22. Getting started
⢠Go to twitter.com and hit
⢠Signing up for an account takes just a few minutes and
itâs free
⢠To help people recognize and trust your account, fill out
your profile completely and include a picture
23. Getting started
⢠Find and follow relevant people by using
http://search.twitter.com
⢠Write a content plan, donât just tweet
⢠When people follow you, follow them back
25. Tips for success
Build relationships on Twitter
⢠Listen for comments about you
⢠Respond to comments and queries
⢠Ask questions
⢠Post exclusive deals
⢠Post links to things people would find interesting (they
donât have to be about your business)
⢠Retweet messages you would like to share
⢠Use a friendly, casual tone
⢠Donât spam people
26. Tips for success
Leverage the real-time nature of Twitter
⢠Ask questions, float ideas, solicit feedback â
and expect fast feedback most of the time
⢠If youâve launched a product, new branch or new
campaign, search Twitter for comments
⢠Respond to customer service issues quickly
⢠Engage in discussion on a tricky public issue your
company is dealing with
27. Tips for success
Measure the value of Twitter
⢠Before setting up measurement tools, focus on the
quality of your engagement: do a gut-check of how things
are going
⢠Try to analyze the quality of feedback and topics of
discussion, you may find this changing over time
⢠Keep a tally of questions answered, customer problems
resolved and positive exchanges held
⢠When offering deals on Twitter, use a unique coupon
code or separate landing page
30. The dog that tweets
⢠A chocolate Labrador at the Best
Western Chocolate Lake Hotel in
Halifax, Nova Scotia
⢠She gets fan tweets, fan mail, and has
become an attraction unto herself at
the hotel
⢠Having a dog like Cocoa (her real life
name) as a concierge also allows the
hotel to engage with an audience of dog
lovers who may also like to travel with
their dogs.
34. With Hootsuite you canâŚ
⢠Manage multiple social networks
⢠Tweet from multiple accounts
⢠Schedule your tweets
⢠Keep a tally of questions answered, customer problems
resolved and positive exchanges held
⢠Embed twitter widgets in your website
⢠Track your tweet statistics
⢠Set up team workflows
⢠âŚand much more⌠for free!
35. So youâve seen what twitter can do
for Tourism â now go and get an
account!
36. Get in touch
⢠Twitter.com/SnowgooseSA
⢠Snowgoose@quirk.biz