Presentation from a LinkedIn seminar on how Sales can use LinkedIn to drive greater value in their customer relationships, accelerate favorable recognition on their brand and close more deals in less time.

1. Top LinkedIn Tips for
Sales Professionals
1

2. 5 Step Program SSI = 100
Social Selling Index
“Leaders”
5
Generate Thought
Leadership (create/
moderate groups & blogs)
4 Leverage 2nd Degree Network
“Tip-Toers”
for Social Selling
3
Contribute Insights
2 Leverage Tools (Apps)
“Laggards”
1 Build your ‘Sales’ Profile
SSI = 0

3. 1
Build Your ‘Sales’ Profile
LinkedIn is not primarily
your online resume
YOU are the brand, and your profile
showcases YOU
3

4. 2 Leverage Tools
Third Party Apps

5. 2 Leverage Tools
Events: Drive attendance

6. 2 Leverage Tools
Polls: Collect data and generate insights

7. 3 Contribute Insights

8. 4 Leverage 2nd Degree Network for Social Selling
Co-worker
Decision Maker YOU
Co-worker
8

9. 5 Generate Thought Leadership
Blog: Develop a loyal following

10. 5 Generate Thought Leadership
Box: Upload and share newly released publications

11. 5 Generate Thought Leadership
Create and Join Groups: Engage around common interests
Groups
Join many
Participate in a few
800,000
+
Run one Biotech
&
Pharma
.NET
Developers
Design
Pros