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      19 Tools for
      Pinterest
      Pros




       A review of the best tools on the market to help
      your Pinterest use, from screen capture to curation




Authored by Bliss Hanlin                                                                    April 2012

Authored by                                                                           Date
      For more information call Tamara Littleton on +44 (0)20 3178 5050 www.emoderation.com
                                                                                         26
      eModeration Ltd :: The Media Village :: 131-151 Great Titchfield St :: London :: W1W 5BB :: UK
                                                                                            2012
eModeration Guide: 19 Tools for Pinterest Pros

Table of Contents
               Type chapter title (level 1)                                                                                                                                1
   Type chapter title (level 2) ..................................................................................................................................................... 2
                   Contents
      Type chapter title (level 3) .............................................................................................................................................. 3

               Type chapter title (level 1)                                                                                                                                4
   Type chapter title (level 2) ..................................................................................................................................................... 5
      Type chapter title (level 3) .............................................................................................................................................. 6
               19 Tools for Pinterest Pros                                                                                                                                 3
                  General Use Tools ................................................................................................................................... 3
ContentsEnlarge Pin Images Tools ....................................................................................................................... 4
                Screen Capture to Pin Tools ................................................................................................................. 5
               Contents ................................................................................................................................................... 6
                Curation                                                                                                  Error! Bookmark not defined.
                Influence, Analytics and Metrics ......................................................................................................... 7
                Being social in a regulated world ..................................................... Error! Bookmark not defined.
                Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined.
                The opportunities for social media for financial services companiesError! Bookmark not defined.
               About eModeration engagement ...................................................... Error! Bookmark not defined.
                Setting the rules of                                                                                          9
                Crisis and risk management over social media ............................. Error! Bookmark not defined.




Contents
               Contents                                                                                                     Error! Bookmark not defined.
                  Being social in a regulated world ..................................................... Error! Bookmark not defined.
                  Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined.
                  The opportunities for social media for financial services companiesError! Bookmark not defined.
                  Setting the rules of engagement ...................................................... Error! Bookmark not defined.
                  Crisis and risk management over social media ............................. Error! Bookmark not defined.

             eModeration: The Guide to Social Media Engagement for Financial Organisations




                                                                                                                                                                                2
eModeration Guide: 19 Tools for Pinterest Pros

Table of Contents
             Type chapter title (level 1)                                                                                                                           1
 Type chapter title (level 2) ..................................................................................................................................................... 2
    Type chapter title (level 3) .............................................................................................................................................. 3
           19 Tools for Pinterest Pros
        Type chapter title (level 1)                                                                                                                                4
       As Pinterest growth skyrockets, so follows the number of tools available to help us manage our
 Type chapter title (level 2) ..................................................................................................................................................... 5
       content, understand our metrics, and be better pinners. Here are just a few of the tools and
    Type chapter title (level 3) .............................................................................................................................................. 6
           services now available for use with Pinterest that are especially handy for brands, marketers,
           and Pinterest devotees.
Contents
           (Are we crazy for Pinterest? Little bit! For more from eModeration on Pinterest, try our look from
           aContents
             legal standpoint at the new Terms of Use going into effect April 6, our Bookmark not defined.
                                                                              Error! Everything Pinterest
           guide, and of course, eModeration's..................................................... Error! Bookmark not defined.
              Being social in a regulated world boards on Pinterest.)
              Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined.
              The opportunities for social media for financial services companiesError! Bookmark not defined.
           Generalthe rules of engagement ...................................................... Error! Bookmark not defined.
              Setting Use Tools
              Crisis and risk management over social media ............................. Error! Bookmark not defined.


                                                                            Official "Pin It" Pinterest Bookmarklet - sometimes
                                                                            the simplest answer is the best one. Pinterest offers
Contents
                                                                            a "Pin It" bookmarklet on its goodies page. Just right
             Contents                                                       when you want to pin that, there and thennot defined.
                                                                                                     Error! Bookmark be
                                                    done.
             Being social in a regulated world ..................................................... Error! Bookmark not defined.
             Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined.
             The opportunities for social media for financial services companiesError! Bookmark not defined.
                                                    Pin a Quote - a bookmarklet that turns a text quote
             Setting the rules of engagement ...................................................... Error! Bookmark not defined.
                                                    into something pinable, although for a more
             Crisis and risk management over social media ............................. Error! Bookmark not defined.
                                                    alluring visual, you'll need to PayPal the creator for
           eModeration: The Guide to Social Media Engagementthe Pro version. Reminiscent of how
                                                    an upgrade to for Financial Organisations
                                                                            the Wall Street Journal is using quote presentation
                                                                            on Pinterest as lead-ins to articles and stories. We
                                                                            love this one - it is win-win-win for the Pinterest
                                                                            quote/inspiration loving community, the Pin/Board
                                                                            curator, and the original content author.


                                                                            SpinPicks - for the curating weary, SpinPicks finds
                                                                            topical eye-candy across the web for your Pinning
                                                                            pleasure, and does its best to do so in a responsible
                                                                            digital citizen way by bypassing search link and
                                                                            aiming for original source material linking. SpinPicks
                                                                            is still in beta. We found it to be a little slow, and not
                                                                            being able to input a search topic was frustrating.
                                                                            But we do love the exploring aspect for Flickr CC
                                                                            licensed images.




                                                                                                                                                                        3
eModeration Guide: 19 Tools for Pinterest Pros

Table of Contents
             Type chapter title (level 1)                                                                                                                           1
 Type chapter title (level 2) ..................................................................................................................................................... 2
    Type chapter title (level 3) .............................................................................................................................................. 3

             Type chapter title (level 1)                                                                                                                           4
           Enlarge Pin Images Tools
 Type chapter title (level 2) ..................................................................................................................................................... 5
    Type chapter title (level 3) .............................................................................................................................................. 6

                                                                            Pinterest Image Expander - a Google extension,
Contents                                                                    Pinterest Image Expander takes the click out of
                                                                            viewing for the Pinterest surfer by expanding the
             Contents                                                       image with an in-line view Error! Bookmark not defined.
                                                                                                       upon hover. This kind of
                                                       tool is great for the repinners amongst us. This
                Being social in a regulated world ..................................................... Error! Bookmark not defined.
                Who wants to ‘engage’ with their bank? Bankstool was created by a masterful small defined.
                                                       particular are boring, right?Error! Bookmark not
                The opportunities for social media for financial services companiesError! Bookmark not defined.
                                                       business pinner - Brian Noah of Noah Photography.
                Setting the rules of engagement ...................................................... Error! Bookmark not defined.
                Crisis and risk management over social media ............................. Error! Bookmark not defined.




Contents
             Contents                                                                                   Error! Bookmark not defined.
                                                       Pinterest Pro - the Swiss Army knife of Pinterest use
                Being social in a regulated world ..................................................... Error! Bookmark not defined.
                Who wants to ‘engage’ with their bank? Banks are Pro is a Google extension thatnot defined.
                                                       tools, Pinterest boring, right?Error! Bookmark adds
                                                       the hover/zoom feature of Pinterest Image
                The opportunities for social media for financial services companiesError! Bookmark not defined.
                Setting the rules of engagement ...................................................... Error! Bookmark not defined.
                                                       Expander (with an even larger expansion,) but also
                Crisis and risk management over social media .............................to pin"Bookmark not a
                                                       incorporates a "right click Error! function and defined.
                                               quickie view of trending pins via a drop-down view
           eModeration: The Guide to Social Media Engagement for toolbar. By Zach Allia, the
                                               from the extension Financial Organisations
                                                                            maker of "Friendsheet for Facebook."




                                                                                                                                                                        4
eModeration Guide: 19 Tools for Pinterest Pros

Table of Contents
             Type chapter title (level 1)                                                                                                                           1
 Type chapter title (level 2) ..................................................................................................................................................... 2
    Type chapter title (level 3) .............................................................................................................................................. 3
           Screen Capture to Pin Tools
             Type chapter title (level 1)                                                                                                                           4
 Type chapter title (level 2) ..................................................................................................................................................... 5
                                                                 url2pin.it - an alternative to a bookmarklet,
    Type chapter title (level 3) .............................................................................................................................................. 6
                                                                            url2pin.it offer an easy interface for the casual user
                                                                            for presenting a full-screen capture. The source link
Contents                                                                    pulls over in the description field. We liked how
                                                                            url2pin.it added a little touch of fancy, by
             Contents                                                       presenting color mapping Error! Bookmark not defined.
                                                                                                     of the image along with
                                                       (HTML color codes upon rollover) in a handsome
                Being social in a regulated world ..................................................... Error! Bookmark not defined.
                Who wants to ‘engage’ with their bank? Banks arethe bottom of the pic.
                                                       color block at boring, right?Error! Bookmark not defined.
                The opportunities for social media for financial services companiesError! Bookmark not defined.
                Setting the rules of engagement ...................................................... Error! Bookmark not defined.
                Crisis and risk management over social media Pin - a Google extension by the makers
                                                       Screen 2 ............................. Error! Bookmark not defined.
                                                       of url2pin.it, with the same Pinterest-friendly screen
                                                                            capture result.

Contents
             Contents                                                                                                  Error! Bookmark not defined.
                Being social in a regulated world ..................................................... Error! Bookmark not defined.
                Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined.
                The opportunities for social media for financial services companiesError! Bookmark not defined.
                Setting the rules of engagement ...................................................... Error! Bookmark not defined.
                Crisis and risk management over social media ............................. Error! Bookmark not defined.
                                                       Snapito! - terrible name, great product. Snapito's
                                               "Pin Page" bookmarklet allow you to screen
           eModeration: The Guide to Social Media Engagement for Financial Organisations
                                               capture a website or landing page, and have that
                                                                            automatically turn into a pin - including the full-
                                                                            source URL into the description. We love responsible
                                                                            pinning, and that the URL is baked into the resulting
                                                                            pin is a big plus to us.


                                                                            Pinstamatic - the makers of Snapito must have
                                                                            overheard us about that name, as they are working
                                                                            on a similar product that incorporates the screen
                                                                            grab tool, adds "sticky note" images for pinning
                                                                            text, and a Twitter profile card pin-maker. In the
                                                                            early stages, and they are looking for design help.




                                                                                                                                                                        5
eModeration Guide: 19 Tools for Pinterest Pros

Table of Contents
             Type chapter title (level 1)                                                                                                                           1
 Type chapter title (level 2) ..................................................................................................................................................... 2
    Type chapter title (level 3) .............................................................................................................................................. 3
                                                                  ShotPin - ShotPin's makers know that while a quick
                                                                            screengrab is handy, sometimes what is really
             Type chapter title (level 1)                                                                                                                           4
                                                                 needed is judicious cropping. Their Google
 Type chapter title (level 2) ..................................................................................................................................................... 5
                                                                 extension offers capture and then crop, a
    Type chapter title (level 3) .............................................................................................................................................. 6
                                                                            functionality the other Capture to Pin tools should
                                                                            take note of. As much as we love cropping, the UX
Contents                                                                    of this one was a little clumsy, and it does not
                                                                            automatically credit the source link. Quibbles,
             Contents                                                       because the easy crop is fantastic.
                                                                                                      Error! Bookmark not defined.
             Being social in a regulated world ..................................................... Error! Bookmark not defined.
             Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined.
             The opportunities for social media for financial services companiesError! Bookmark not defined.
           Curation rules of engagement ...................................................... Error! Bookmark not defined.
             Setting the
             Crisis and risk management over social media ............................. Error! Bookmark not defined.

                                                                            Curalate - like some of the other companies in this
                                                                            category, Curalate has big plans, scaling to
Contents                                                                    provide value to big brands by offering a
                                                       monitoring, analytics, and brand intelligence
             Contents                                                                                   Error! Bookmark not defined.
                                                       platform focused on social curation. That's right,
                Being social in a regulated world ..................................................... Error! Bookmark not just a
                                                       they see visual content curation as more than defined.
                Who wants to ‘engage’ with their bank? Banks aremovement. Currently moving to an
                                                       one-off, but a boring, right?Error! Bookmark not defined.
                The opportunities for social media for financial services companiesError! Bookmark not defined.
                Setting the rules of engagement ...................................................... Error! Bookmark not love
                                                       invitational beta, the team at Curalate would defined.
                Crisis and risk management over socialhear from more brands and agencies interested
                                                       to media ............................. Error! Bookmark not defined.
                                                       in getting a first look.
           eModeration: The Guide to Social Media Engagement for Financial Organisations


                                                                            Percolate - overwhelmed by your content needs in
                                                                            general? Percolate is ready to take the whole
                                                                            kaboodle off your hands, make it tidy for you, then
                                                                            hand it back with a bow by using algorithms to
                                                                            learn a brand's taste and then surface relevant
                                                                            content in an organized way. The dashboard then
                                                                            reveals what kind of content resonates the most
                                                                            with the brand's different audiences. We assume
                                                                            with a kit as powerful as what they are describing,
                                                                            a little Pinterest action is not going to be a hardship.
                                                                            For brands that have high content output needs, a
                                                                            tool like Percolate makes a lot of sense.




                                                                                                                                                                        6
eModeration Guide: 19 Tools for Pinterest Pros

Table of Contents
             Type chapter title (level 1)                                                                                                                           1
 Type chapter title (level 2) ..................................................................................................................................................... 2
    Type chapter title (level 3) .............................................................................................................................................. 3
           Influence, Analytics and Metrics
             Type chapter title (level 1)                                                                                                                           4
 Type chapter title (level 2) ..................................................................................................................................................... 5
                                                                 PinReach - (formerly PinClout"), an analytics service
    Type chapter title (level 3) .............................................................................................................................................. 6
                                                                            that helps Pinterest users monitor trends and gauge
                                                                            their success on the site. We especially like the
Contents                                                                    "trending pins" section. Fun for surfing.


             Contents                                                                                                  Error! Bookmark not defined.
                Being social in a regulated world ..................................................... Error! Bookmark not defined.
                Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined.
                The opportunities for social media for financial services companiesError! Bookmark not defined.
                Setting the rules of engagement ...................................................... Error! Bookmark not defined.
                Crisis and risk management over social media ............................. Error! Bookmark not defined.
                                                       Repinly - yet another influence tracker, Repinly has
                                                                            an attractive design but seems a little light on
                                                                            innovative features.
Contents
             Contents                                                                                                  Error! Bookmark not defined.
                Being social in a regulated world ..................................................... Error! Bookmark not defined.
                Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined.
                The opportunities for social media for financial services companiesError! Bookmark not defined.
                                                       Pinpuff - one of the first pinfluence raters, Pinpuff is
                Setting the rules of engagement ...................................................... Error! Bookmark not defined.
                                                       still going strong, with info about much your
                Crisis and risk management over social media ............................. Error! Bookmark not defined.
                                                       account is worth, along side reach, activity and
                                               virility scores. The PinPerks program is innovative,
           eModeration: The Guide to Social Media Engagement for Financial Organisations
                                               with business promoters exploring social influence
                                                                            via




                                                                                                                                                                        7
eModeration Guide: 19 Tools for Pinterest Pros

Table of Contents
             Type chapter title (level 1)                                                                                                                           1
 Type chapter title (level 2) ..................................................................................................................................................... 2
    Type chapter title (level 3) .............................................................................................................................................. 3

             Type chapter title (level 1)                                                                                                                           4
 Type chapter title (level 2) ..................................................................................................................................................... 5
                                                                 Pintics - Pintics says it will provide a multiple
    Type chapter title (level 3) .............................................................................................................................................. 6
                                                                            account dashboard (we could really use this!) with
                                                                            with metrics included sales data. In closed beta,
Contents                                                                    and an outgrowth of a hackathon.


             Contents                                                                                                  Error! Bookmark not defined.
                Being social in a regulated world ..................................................... Error! Bookmark not defined.
                Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined.
                The opportunities for social media for financial services companiesError! Bookmark not defined.
                Setting the rules of engagement ...................................................... Error! Bookmark not defined.
                Crisis and risk management over social media ............................. Error! Bookmark not defined.

                                                                            Pinerly - promising to be the next best thing since
                                                                            sliced bread, we don't have access to this one yet.
Contents                                                                    The streamlined dashboard is intriguing, as is the
                                                                            "schedule pins" feature. We didn't have the
             Contents                                                                                   Error! Bookmark not defined.
                                                                            patience for the "Invite 10 friends and maybe we
                Being social in a regulated world ..................................................... Error! Bookmark you defined.
                                                       will show you a bigger screenshot of what not
                Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined.
                                                       might someday be invited to join" game (and
                The opportunities for social media for financial services companiesError! Bookmark not defined.
                                                       apparently, we aren't the only ones who feel that
                Setting the rules of engagement ...................................................... Error! Bookmark not defined.
                                                       way), but possibly you have more stamina for that
                Crisis and risk management over social media ............................. Error! Bookmark not defined.
                                                       kind of thing than we do.

           eModeration: The Guide to Social Media Engagement for Financial Organisations



                                                                            Google Analytics - "But wait!" you might be thinking
                                                                            to yourself. "Google Analytics does not belong in
                                                                            this list! If you are going to mention Google
                                                                            Analytics in relation to Pinterest, might as well stick
                                                                            in Photoshop! Or Ice Cream! Or my Aunt Maude!!"
                                                                            Well, we admit, we weren't going to include it, but
                                                                            then we found this brilliant explanation from
                                                                            Mashable about how to make Pinterest data jump
                                                                            through Google Analytics hoops, and knew we'd
                                                                            be doing a disservice by leaving it out.




                                                                                                                                                                        8
eModeration Guide: 19 Tools for Pinterest Pros

Table of Contents
              Type chapter title (level 1)                                                                                                                           1
  Type chapter title (level 2) ..................................................................................................................................................... 2
     Type chapter title (level 3) .............................................................................................................................................. 3
                                                                             Honorable Mention - A special shoutout for a
              Type chapter title (level 1)                                                                                                                           4
                                                                  hobbyist project called simply "Pinterest
  Type chapter title (level 2) ..................................................................................................................................................... 5
                                                                  Bookmarklet" (although "Pinterest Audience"
     Type chapter title (level 3) .............................................................................................................................................. 6
                                                                             appears to be a contender) that uses Pinterest's
                                                                             source tracking and displays the data as a save-
                       image courtesy of Modea
Contents                                                                     able .csv file. We imagine this could be of particular
                                                                             use for marketers gathering brand competitor
              Contents                                                       intelligence and hope Aaron, Josh, and not defined.
                                                                                                      Error! Bookmark
                                                        A.J.continue its development.
                 Being social in a regulated world ..................................................... Error! Bookmark not defined.
                 Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined.
                 The opportunities for social media for financial services companiesError! Bookmark not defined.
                 Setting the rules of engagement ...................................................... Error! Bookmark not defined.
                 Crisis and risk management over social media ............................. Error! Bookmark not defined.
            If you'd like to see this last one in action, try running it on an often-pinned-from site like
            Pillsbury.com. If it is near lunchtime, maybe try running it from a clothing retailer site instead,
            as we went weak at the knees at the thought of the Caramel Brownie Bites, a Pillsbury 2012
Contents
      Bake-off finalist. Yum!
              Contents                                                                                                  Error! Bookmark not defined.
                 Being social in a regulated world ..................................................... Error! Bookmark not defined.
                 Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined.
                 The opportunities for social media for financial services companiesError! Bookmark not defined.
                 Setting the rules of engagement ...................................................... Error! Bookmark not defined.
                 Crisis and risk management over social media ............................. Error! Bookmark not defined.

            eModeration: The Guide to Social Media Engagement for Financial Organisations




                                                                                                                                                                         9
eModeration Guide: 19 Tools for Pinterest Pros

Table of Contents
              Type chapter title (level 1)                                                                                                                           1
  Type chapter title (level 2) ..................................................................................................................................................... 2
     TypeAbouttitle (level 3) .............................................................................................................................................. 3
         chapter eModeration

            About eModeration 1)
             Type chapter title (level                                                                                                                               4
  Type chapter title (level 2) ..................................................................................................................................................... 5
     Type chapter title (level 3) .............................................................................................................................................. 6
            eModeration Limited is an award-winning social media management agency. It works with
            some of the world’s biggest brands (including BBC Worldwide, ITV, HSBC, MTV, Sony Mobile,
Contents Hyundai, Smirnoff, the LEGO Group, Sprint and The Economist) and agencies (including
      ESPN,
            Starcom MediaVest Group, Wieden + Kennedy, Ogilvy, Saatchi & Error! Bookmark not defined.
              Contents                                                                                  Saatchi, DDB Worldwide,
            Crispin Porter + Bogusky and Publicis Groupe).
                Being social in a regulated world ..................................................... Error! Bookmark not defined.
                Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined.
            Based in London UK, for social media for financial servicesYork, eModeration provides multi-
                The opportunities with offices in Los Angeles and New companiesError! Bookmark not defined.
            lingual moderation of engagement ...................................................... Error! Bookmark not defined.
                Setting the rules and community management services, consultancy and social media crisis
            management training to clients in the TV, media ............................. Error! Bookmark not defined.
                Crisis and risk management over social entertainment and digital publishing industry and blue
            chip clients hosting online communities.


      Committed to ethical business practices and to the promotion of child online safety,
Contents
            eModeration's CEO Tamara Littleton recently worked with the UK Government department
            UKCCIS to produce its guidelines on how to moderate online environments for children.
             Contents                                                      Error! Bookmark not defined.
              Being social in a regulated world ..................................................... Error! Bookmark not defined.
            eModeration contributes towith growth of knowledge in the social mediaBookmark its white
              Who wants to ‘engage’ the their bank? Banks are boring, right?Error! world via not defined.
            papers, blogs and seminars, and has for financial services companiesError! Bookmark not defined.
              The opportunities for social media a strong roster of returning clients who appreciate the high
            quality of its services. engagement ...................................................... Error! Bookmark not defined.
              Setting the rules of
              Crisis and risk management over social media ............................. Error! Bookmark not defined.
            Media and blogger contacts:
            eModeration: The Guide to Social Media Engagement for Financial Organisations
            For eModeration: To speak to Tamara Littleton, CEO, eModeration, please contact: Kate Hartley,
            Carrot Communications, Tel: 0203 178 5052 / email kate.hartley@carrotcomms.co.uk



            Kate Hartley
            Carrot Communications
            Tel: +44 (0)771 406 5233
            E: emoderation@carrotcomms.co.uk
            Twitter: @katehartley


            © eModeration Limited 2012. This document is the intellectual property of eModeration Limited and may not be duplicated or
            disclosed to any third party without the written permission of an authorised officer of the company.




                                                                                                                                                                         10

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eModeration: 19 Tools for Pinterest

  • 1. 1 19 Tools for Pinterest Pros A review of the best tools on the market to help your Pinterest use, from screen capture to curation Authored by Bliss Hanlin April 2012 Authored by Date For more information call Tamara Littleton on +44 (0)20 3178 5050 www.emoderation.com 26 eModeration Ltd :: The Media Village :: 131-151 Great Titchfield St :: London :: W1W 5BB :: UK 2012
  • 2. eModeration Guide: 19 Tools for Pinterest Pros Table of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Contents Type chapter title (level 3) .............................................................................................................................................. 3 Type chapter title (level 1) 4 Type chapter title (level 2) ..................................................................................................................................................... 5 Type chapter title (level 3) .............................................................................................................................................. 6 19 Tools for Pinterest Pros 3 General Use Tools ................................................................................................................................... 3 ContentsEnlarge Pin Images Tools ....................................................................................................................... 4 Screen Capture to Pin Tools ................................................................................................................. 5 Contents ................................................................................................................................................... 6 Curation Error! Bookmark not defined. Influence, Analytics and Metrics ......................................................................................................... 7 Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. About eModeration engagement ...................................................... Error! Bookmark not defined. Setting the rules of 9 Crisis and risk management over social media ............................. Error! Bookmark not defined. Contents Contents Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media ............................. Error! Bookmark not defined. eModeration: The Guide to Social Media Engagement for Financial Organisations 2
  • 3. eModeration Guide: 19 Tools for Pinterest Pros Table of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Type chapter title (level 3) .............................................................................................................................................. 3 19 Tools for Pinterest Pros Type chapter title (level 1) 4 As Pinterest growth skyrockets, so follows the number of tools available to help us manage our Type chapter title (level 2) ..................................................................................................................................................... 5 content, understand our metrics, and be better pinners. Here are just a few of the tools and Type chapter title (level 3) .............................................................................................................................................. 6 services now available for use with Pinterest that are especially handy for brands, marketers, and Pinterest devotees. Contents (Are we crazy for Pinterest? Little bit! For more from eModeration on Pinterest, try our look from aContents legal standpoint at the new Terms of Use going into effect April 6, our Bookmark not defined. Error! Everything Pinterest guide, and of course, eModeration's..................................................... Error! Bookmark not defined. Being social in a regulated world boards on Pinterest.) Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Generalthe rules of engagement ...................................................... Error! Bookmark not defined. Setting Use Tools Crisis and risk management over social media ............................. Error! Bookmark not defined. Official "Pin It" Pinterest Bookmarklet - sometimes the simplest answer is the best one. Pinterest offers Contents a "Pin It" bookmarklet on its goodies page. Just right Contents when you want to pin that, there and thennot defined. Error! Bookmark be done. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Pin a Quote - a bookmarklet that turns a text quote Setting the rules of engagement ...................................................... Error! Bookmark not defined. into something pinable, although for a more Crisis and risk management over social media ............................. Error! Bookmark not defined. alluring visual, you'll need to PayPal the creator for eModeration: The Guide to Social Media Engagementthe Pro version. Reminiscent of how an upgrade to for Financial Organisations the Wall Street Journal is using quote presentation on Pinterest as lead-ins to articles and stories. We love this one - it is win-win-win for the Pinterest quote/inspiration loving community, the Pin/Board curator, and the original content author. SpinPicks - for the curating weary, SpinPicks finds topical eye-candy across the web for your Pinning pleasure, and does its best to do so in a responsible digital citizen way by bypassing search link and aiming for original source material linking. SpinPicks is still in beta. We found it to be a little slow, and not being able to input a search topic was frustrating. But we do love the exploring aspect for Flickr CC licensed images. 3
  • 4. eModeration Guide: 19 Tools for Pinterest Pros Table of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Type chapter title (level 3) .............................................................................................................................................. 3 Type chapter title (level 1) 4 Enlarge Pin Images Tools Type chapter title (level 2) ..................................................................................................................................................... 5 Type chapter title (level 3) .............................................................................................................................................. 6 Pinterest Image Expander - a Google extension, Contents Pinterest Image Expander takes the click out of viewing for the Pinterest surfer by expanding the Contents image with an in-line view Error! Bookmark not defined. upon hover. This kind of tool is great for the repinners amongst us. This Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Bankstool was created by a masterful small defined. particular are boring, right?Error! Bookmark not The opportunities for social media for financial services companiesError! Bookmark not defined. business pinner - Brian Noah of Noah Photography. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media ............................. Error! Bookmark not defined. Contents Contents Error! Bookmark not defined. Pinterest Pro - the Swiss Army knife of Pinterest use Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are Pro is a Google extension thatnot defined. tools, Pinterest boring, right?Error! Bookmark adds the hover/zoom feature of Pinterest Image The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Expander (with an even larger expansion,) but also Crisis and risk management over social media .............................to pin"Bookmark not a incorporates a "right click Error! function and defined. quickie view of trending pins via a drop-down view eModeration: The Guide to Social Media Engagement for toolbar. By Zach Allia, the from the extension Financial Organisations maker of "Friendsheet for Facebook." 4
  • 5. eModeration Guide: 19 Tools for Pinterest Pros Table of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Type chapter title (level 3) .............................................................................................................................................. 3 Screen Capture to Pin Tools Type chapter title (level 1) 4 Type chapter title (level 2) ..................................................................................................................................................... 5 url2pin.it - an alternative to a bookmarklet, Type chapter title (level 3) .............................................................................................................................................. 6 url2pin.it offer an easy interface for the casual user for presenting a full-screen capture. The source link Contents pulls over in the description field. We liked how url2pin.it added a little touch of fancy, by Contents presenting color mapping Error! Bookmark not defined. of the image along with (HTML color codes upon rollover) in a handsome Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks arethe bottom of the pic. color block at boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media Pin - a Google extension by the makers Screen 2 ............................. Error! Bookmark not defined. of url2pin.it, with the same Pinterest-friendly screen capture result. Contents Contents Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media ............................. Error! Bookmark not defined. Snapito! - terrible name, great product. Snapito's "Pin Page" bookmarklet allow you to screen eModeration: The Guide to Social Media Engagement for Financial Organisations capture a website or landing page, and have that automatically turn into a pin - including the full- source URL into the description. We love responsible pinning, and that the URL is baked into the resulting pin is a big plus to us. Pinstamatic - the makers of Snapito must have overheard us about that name, as they are working on a similar product that incorporates the screen grab tool, adds "sticky note" images for pinning text, and a Twitter profile card pin-maker. In the early stages, and they are looking for design help. 5
  • 6. eModeration Guide: 19 Tools for Pinterest Pros Table of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Type chapter title (level 3) .............................................................................................................................................. 3 ShotPin - ShotPin's makers know that while a quick screengrab is handy, sometimes what is really Type chapter title (level 1) 4 needed is judicious cropping. Their Google Type chapter title (level 2) ..................................................................................................................................................... 5 extension offers capture and then crop, a Type chapter title (level 3) .............................................................................................................................................. 6 functionality the other Capture to Pin tools should take note of. As much as we love cropping, the UX Contents of this one was a little clumsy, and it does not automatically credit the source link. Quibbles, Contents because the easy crop is fantastic. Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Curation rules of engagement ...................................................... Error! Bookmark not defined. Setting the Crisis and risk management over social media ............................. Error! Bookmark not defined. Curalate - like some of the other companies in this category, Curalate has big plans, scaling to Contents provide value to big brands by offering a monitoring, analytics, and brand intelligence Contents Error! Bookmark not defined. platform focused on social curation. That's right, Being social in a regulated world ..................................................... Error! Bookmark not just a they see visual content curation as more than defined. Who wants to ‘engage’ with their bank? Banks aremovement. Currently moving to an one-off, but a boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not love invitational beta, the team at Curalate would defined. Crisis and risk management over socialhear from more brands and agencies interested to media ............................. Error! Bookmark not defined. in getting a first look. eModeration: The Guide to Social Media Engagement for Financial Organisations Percolate - overwhelmed by your content needs in general? Percolate is ready to take the whole kaboodle off your hands, make it tidy for you, then hand it back with a bow by using algorithms to learn a brand's taste and then surface relevant content in an organized way. The dashboard then reveals what kind of content resonates the most with the brand's different audiences. We assume with a kit as powerful as what they are describing, a little Pinterest action is not going to be a hardship. For brands that have high content output needs, a tool like Percolate makes a lot of sense. 6
  • 7. eModeration Guide: 19 Tools for Pinterest Pros Table of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Type chapter title (level 3) .............................................................................................................................................. 3 Influence, Analytics and Metrics Type chapter title (level 1) 4 Type chapter title (level 2) ..................................................................................................................................................... 5 PinReach - (formerly PinClout"), an analytics service Type chapter title (level 3) .............................................................................................................................................. 6 that helps Pinterest users monitor trends and gauge their success on the site. We especially like the Contents "trending pins" section. Fun for surfing. Contents Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media ............................. Error! Bookmark not defined. Repinly - yet another influence tracker, Repinly has an attractive design but seems a little light on innovative features. Contents Contents Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Pinpuff - one of the first pinfluence raters, Pinpuff is Setting the rules of engagement ...................................................... Error! Bookmark not defined. still going strong, with info about much your Crisis and risk management over social media ............................. Error! Bookmark not defined. account is worth, along side reach, activity and virility scores. The PinPerks program is innovative, eModeration: The Guide to Social Media Engagement for Financial Organisations with business promoters exploring social influence via 7
  • 8. eModeration Guide: 19 Tools for Pinterest Pros Table of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Type chapter title (level 3) .............................................................................................................................................. 3 Type chapter title (level 1) 4 Type chapter title (level 2) ..................................................................................................................................................... 5 Pintics - Pintics says it will provide a multiple Type chapter title (level 3) .............................................................................................................................................. 6 account dashboard (we could really use this!) with with metrics included sales data. In closed beta, Contents and an outgrowth of a hackathon. Contents Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media ............................. Error! Bookmark not defined. Pinerly - promising to be the next best thing since sliced bread, we don't have access to this one yet. Contents The streamlined dashboard is intriguing, as is the "schedule pins" feature. We didn't have the Contents Error! Bookmark not defined. patience for the "Invite 10 friends and maybe we Being social in a regulated world ..................................................... Error! Bookmark you defined. will show you a bigger screenshot of what not Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. might someday be invited to join" game (and The opportunities for social media for financial services companiesError! Bookmark not defined. apparently, we aren't the only ones who feel that Setting the rules of engagement ...................................................... Error! Bookmark not defined. way), but possibly you have more stamina for that Crisis and risk management over social media ............................. Error! Bookmark not defined. kind of thing than we do. eModeration: The Guide to Social Media Engagement for Financial Organisations Google Analytics - "But wait!" you might be thinking to yourself. "Google Analytics does not belong in this list! If you are going to mention Google Analytics in relation to Pinterest, might as well stick in Photoshop! Or Ice Cream! Or my Aunt Maude!!" Well, we admit, we weren't going to include it, but then we found this brilliant explanation from Mashable about how to make Pinterest data jump through Google Analytics hoops, and knew we'd be doing a disservice by leaving it out. 8
  • 9. eModeration Guide: 19 Tools for Pinterest Pros Table of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 Type chapter title (level 3) .............................................................................................................................................. 3 Honorable Mention - A special shoutout for a Type chapter title (level 1) 4 hobbyist project called simply "Pinterest Type chapter title (level 2) ..................................................................................................................................................... 5 Bookmarklet" (although "Pinterest Audience" Type chapter title (level 3) .............................................................................................................................................. 6 appears to be a contender) that uses Pinterest's source tracking and displays the data as a save- image courtesy of Modea Contents able .csv file. We imagine this could be of particular use for marketers gathering brand competitor Contents intelligence and hope Aaron, Josh, and not defined. Error! Bookmark A.J.continue its development. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media ............................. Error! Bookmark not defined. If you'd like to see this last one in action, try running it on an often-pinned-from site like Pillsbury.com. If it is near lunchtime, maybe try running it from a clothing retailer site instead, as we went weak at the knees at the thought of the Caramel Brownie Bites, a Pillsbury 2012 Contents Bake-off finalist. Yum! Contents Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. The opportunities for social media for financial services companiesError! Bookmark not defined. Setting the rules of engagement ...................................................... Error! Bookmark not defined. Crisis and risk management over social media ............................. Error! Bookmark not defined. eModeration: The Guide to Social Media Engagement for Financial Organisations 9
  • 10. eModeration Guide: 19 Tools for Pinterest Pros Table of Contents Type chapter title (level 1) 1 Type chapter title (level 2) ..................................................................................................................................................... 2 TypeAbouttitle (level 3) .............................................................................................................................................. 3 chapter eModeration About eModeration 1) Type chapter title (level 4 Type chapter title (level 2) ..................................................................................................................................................... 5 Type chapter title (level 3) .............................................................................................................................................. 6 eModeration Limited is an award-winning social media management agency. It works with some of the world’s biggest brands (including BBC Worldwide, ITV, HSBC, MTV, Sony Mobile, Contents Hyundai, Smirnoff, the LEGO Group, Sprint and The Economist) and agencies (including ESPN, Starcom MediaVest Group, Wieden + Kennedy, Ogilvy, Saatchi & Error! Bookmark not defined. Contents Saatchi, DDB Worldwide, Crispin Porter + Bogusky and Publicis Groupe). Being social in a regulated world ..................................................... Error! Bookmark not defined. Who wants to ‘engage’ with their bank? Banks are boring, right?Error! Bookmark not defined. Based in London UK, for social media for financial servicesYork, eModeration provides multi- The opportunities with offices in Los Angeles and New companiesError! Bookmark not defined. lingual moderation of engagement ...................................................... Error! Bookmark not defined. Setting the rules and community management services, consultancy and social media crisis management training to clients in the TV, media ............................. Error! Bookmark not defined. Crisis and risk management over social entertainment and digital publishing industry and blue chip clients hosting online communities. Committed to ethical business practices and to the promotion of child online safety, Contents eModeration's CEO Tamara Littleton recently worked with the UK Government department UKCCIS to produce its guidelines on how to moderate online environments for children. Contents Error! Bookmark not defined. Being social in a regulated world ..................................................... Error! Bookmark not defined. eModeration contributes towith growth of knowledge in the social mediaBookmark its white Who wants to ‘engage’ the their bank? Banks are boring, right?Error! world via not defined. papers, blogs and seminars, and has for financial services companiesError! Bookmark not defined. The opportunities for social media a strong roster of returning clients who appreciate the high quality of its services. engagement ...................................................... Error! Bookmark not defined. Setting the rules of Crisis and risk management over social media ............................. Error! Bookmark not defined. Media and blogger contacts: eModeration: The Guide to Social Media Engagement for Financial Organisations For eModeration: To speak to Tamara Littleton, CEO, eModeration, please contact: Kate Hartley, Carrot Communications, Tel: 0203 178 5052 / email kate.hartley@carrotcomms.co.uk Kate Hartley Carrot Communications Tel: +44 (0)771 406 5233 E: emoderation@carrotcomms.co.uk Twitter: @katehartley © eModeration Limited 2012. This document is the intellectual property of eModeration Limited and may not be duplicated or disclosed to any third party without the written permission of an authorised officer of the company. 10