Haptics can enhance the user experience of touchscreens by adding tactile feedback. Touch is our most fundamental sense, yet current touchscreens lack the physical feedback of touch. The addition of haptics can make interactions more intuitive, engaging, and fun. The haptics market is growing rapidly, with over 250 million phones including basic haptics to date. New solutions like Immersion's TouchSense and MOTIV platforms integrate haptics to provide realistic tactile effects and take user experience to the next level.

2. Haptics for a more Instinctual Mobile UX Christophe Ramstein, CTO June 27, 2011, San Francisco

3. “Touch is our first language. Long before we can see an image, smell an odor, taste a flavor, or hear a sound, we experience others and ourselves through touch” - Montagu 1971

4. Touch sensation is considered the most important modality when playing musical instruments.

5. Touch is our only reciprocal sense. We cannot touch another without being touched ourselves.

7. Replacing pointing devices with finger and body motion

8. More intuitive

9. Reduced learning

10. More engaging and fun6

11. Touch Panel Market Total touch screen module revenue will grow from $4.3 billion in 2009 to nearly $14 billion by 2016 [CAGR 18%] Mobile phones are the biggest application for touch screens in terms of units 7 Source: Display Search Touch Panel Market Analysis 2010 Annual Report

12. “Touch is our reciprocal channel…”Must Add Touch Feedback to Touch Sensors Add haptics to Natural Gesture 8

13. The Skin - a Vital Organ and Rich Sensor Signal pressure, vibration, deformation, contact, temperature “Skin is the most important organ of the human system. A human being cannot survive without the physical and behavioral functions performed by the skin” - Bowlby, 1952; Harlow, 1971 9

14. Touch Perception – Viewed from The Brain The Homunculus shows the relative size of the somato-sensory and motor brain functions devoted to various body parts Human Brain Homunculus 10

15. Meet our Customer! 11

16. Why Touch Feedback [Haptics]? 12 Create the Ultimate UX Touchscreen usability Imprecise, visual occlusion, no physical feedback, no life Haptics reinforces non-verbal and emotional communication Gaming and alerts feel better with haptics Haptics reinforces physical metaphors Touch is our reciprocal sense!

17. Immersion Solution to Create Touch Feedback 13 TouchSense™ and MOTIV™ Integrated or Separate Touch Location Touch Location (Digital) Touch Screen Controller Piezo Host or Embedded Application Future actuators… TouchSense Player Tactile Feedback Actuation Selected Tactile Effect Effects MOTIV™ Platform LRAs/ERMs

18. TouchSense™ Solutions No value Low value Medium value High value TS3000 Advanced Haptics ERM/LRA TS5000 HD Haptics Piezo/EAP 14 Simple Haptics ERM No Haptics

20. Consumer study for HD haptics

21. Measure user preferences

22. Interview 210 consumers

23. Key study conclusions

24. 90% of users would want HD haptics

25. Haptics improves the UX

26. 95% of users found next-gen apps highly valuable

27. The ability to customize with haptics is important15

28. MOTIV™ – Haptic Platform for Android 16 Native apps and widgets automatically enabled with MOTIV™ Integrator Easy to configure! Simple to integrate with MOTIV™ SDK Reverb™ Automatically converts audio track to haptics

29. Haptic Products in the CE Market MOTIV™ and TS5000 (HD) Gaming TS2000/TS3000 (250M TS devices to date) Samsung Galaxy Coming soon! Sony PS2 xBox 360 Automotive LG Haptics Lexus FX350 Joystick Nokia N8 Toshiba Libretto 17

30. Haptics is Getting Hot! TouchSense™ in over 250M phones; 21% of all touchscreen handsets in 2010 IMS Research’s latest report estimates that by 2016 63% of the touch screen mobile phone market will have haptics Over 677M devices by 2016! MOTIV™ launched at MWC 2011 Application developers launching apps designed with MOTIV SDK today HD haptics shows great value to the end user HD haptics hardware available in the market over the next 6-12 months … Be part of the haptic wave! 18

31. “Touch comes before sight, and before speech. It is the first language and the last, and it always tells the truth.” —Margaret Atwood