1. liberating location [email_address] yahoo! brickhouse fireeagle.com

2. location based services

3. the promise map without dots

4. the promise

5. your location everywhere you want

6. your location only where you want

7. reality on the ground iphone symbian helio

8. vertical silos helio

9. walled gardens

10. sometimes it’s great

11. often it isn’t

12. only marketers want a map to the closest starbucks

13. the greed starbucks map

14. but location is compelling

15. so what does the eagle do?

16. it makes location sharing easy

17. it puts the user in control

18. it’s open. cross platform. carrier agnostic.

19. an api not a client application

23. ambient location always on updates

24. location in cellid, mnc, mcc, lac place id state latitude, longitude city country zip plazes id

25. geocoding 37.415076, -122.078074 vs 1401 N Shoreline Blvd. Mountain View, CA 94043-1311

26. per application privacy levels exact address postal code neighborhood town county country

27. first week of apps iphone symbian j2me windows vista dashboard moveable type myloki dopplr outside.in

28. Questions? creative commons photos used in this presentation: http://flickr.com/photos/asam/382624938/ http://flickr.com/photos/luigipics/401770711/ http://flickr.com/photos/jackace/169220221/ http://flickr.com/photos/shapeshift/114564019/ http://fireeagle.com [email_address]

29. An eComm 2008 presentation – http://eCommMedia.com for more