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www.ecoastsales.com

© 2010 eCoast. All rights reserved.
The eCoast Call Blitz®
Sales Enablement

• Teach How to Fish
• Training & Sales Tools
• Product
Positioning
• Tele-Prospecting
Best Practices

Partner Led

• Partner Performs Calls
• Set Appointments
• Up-sell/Cross-sell
• Lead Generation
• Event Attendance
• Inbound Response
• Clicks/Opens
• Downloads

Increase Sales

Real-Time Reporting

• Maximize ROI

• Track Activity

• Optimize Partnerships

• Track Results

• Mutually Beneficial

• Estimated Pipeline

• Cost Justification

• Quoted Deals
• Proof of Performance
• Accountability

• Hand Raisers

www.ecoastsales.com

© 2010 eCoast. All rights reserved.
How the Call Blitz® Works
Actual Results
eCoast

Establish Program Scope
• Agenda
• Messaging
• List Source
• Call-to-Action
• Reporting Needs
• Solution Focus
• # of Partners
• CRM Integration
Level
• SPIFF Rules

Call Blitz with SalesDash

•
•
•
•
•
•

Cost = $7,450
One Partner, 25 Participants
2 Supplier Participants
Appointments = 49
Pipeline = $980,000**
Future Prospects = 92

Cost = $8,925*
10 Partners, 50 Participants
3 Supplier Participant
Appointments = 63
Pipeline = $1,134,000**
Future Prospects = 111

•
•
•
•
•
•

Cost = $32,826*
58 Partners, 232 Participants
152 Supplier Participant
Appointments = 345
Pipeline = $5,175,200**
Future Prospects = 722

Partner/s

Solution
Training

Supplier

Cost = $2,450
One Partner, 5 Participants
One Supplier Participant
Appointments = 11
Pipeline = $275,000**
Future Prospects = 18

•
•
•
•
•
•

Cold Calling
Best Practices
Training

Provide
Guidance to
Manage the
Call Blitz

•
•
•
•
•
•

May
Participate in
Call Blitz

*calling records provided by client
**results predicated on client deal size

www.ecoastsales.com

© 2010 eCoast. All rights reserved.
What Each Party Contributes
Channel Partner

eCoast

Supplier/Distributor

performs outbound calling to
generate demand for your
solutions

Program Managers help you and
your partner/s plan, set up, and
execute the Call Blitz event.

trains the partner/s how to
position their solutions and
provides incentives

Contributes:

Contributes:

Contributes:

• Participants

• Set Up and Event Planning

• Leadership & Motivation

• Competitive Spirit

• List Services

• Competitive Spirit

• Great Attitude

• Channel Conflict Prevention

• Solution Positioning Training

• Effort

• Messaging Customization
• Participant Enablement

• Marketing Development or
other Funding

• Cold Call Training

• SPIFFS & Awards!

• Set Face-to-Face Appointments
• Generate Qualified Leads
• Upsell to Existing Accounts

• CRM Integration
• Dedicated Technical Support
• SalesDash™ Portal

• Drive Event Attendance
• Schedule Demonstrations
• Schedule Assessments
• Gather Market Intelligence

www.ecoastsales.com

© 2010 eCoast. All rights reserved.
SalesDash® Portal
Real Time Dashboards with Auto-Refresh

Detailed Micro Level Reporting

Document Library with Guides & Collateral

Easy-to-Use Outbound Calling Interface

Automated Email Alerts

CRM Integration Available

www.ecoastsales.com

© 2010 eCoast. All rights reserved.
Why the Call Blitz®?
Maximize Your Channel Sales Enablement Efforts

Follow Training with
Immediate Execution

Partner Performs the Outbound Calling

Lower Cost per Deliverable

Higher Return On Investment

Low Cost + High Performance

Stronger Relationships with Your Partners

Collaboration & Teamwork

Real-Time Visibility into Effort & Results

Dashboards & Reports with
Auto-Refresh

SalesDash® Portal to Compliment Your CRM Tool

Designed for Cold Calling
Compliments Your CRM Tool
Manage in Real-Time
Contests with Instant Results

www.ecoastsales.com

© 2010 eCoast. All rights reserved.
SalesDash® Portal - Screen Shots
Branded Login Screen
Your LOGO Here

Login Credentials emailed to
Participants prior to Call Blitz

Easy Password Retrieval
www.ecoastsales.com

© 2010 eCoast. All rights reserved.
Real-Time Dashboards – Macro View
Scrolling Ticker with LIVE RESULTS!

Multiple Report Types

Auto-Refresh
Track Activity &
Performance

Track User Participation
www.ecoastsales.com

Track Sales Contests in REAL TIME!
© 2010 eCoast. All rights reserved.
Real-Time Detailed Reports – Micro View
Campaign Detail

Auto-Refresh

Participant Detail
www.ecoastsales.com

© 2010 eCoast. All rights reserved.
Outbound Calling – Contact List
Click to Open Record

List of Contacts & Accounts

Record Detail

www.ecoastsales.com

© 2010 eCoast. All rights reserved.
Outbound Calling – Opening Script
Auto Population of Contacts

Integrated Scripting

Choose Next Step
www.ecoastsales.com

© 2010 eCoast. All rights reserved.
Outbound Calling - Voicemail Script
Auto Population of Contacts

Keep Track of Actions Taken

www.ecoastsales.com

Integrated Voicemail Scripting

Take Notes for Follow Up
© 2010 eCoast. All rights reserved.
Outbound Calling – Data Entry

Lead Information

Account & Contact Information

Custom Questions & Data

www.ecoastsales.com

© 2010 eCoast. All rights reserved.
Thank You
Doug Nolin

Senior Account Executive

dnolin@ecoastsales.com
603.994.2053

www.ecoastsales.com

© 2010 eCoast. All rights reserved.
Supplemental - eCoast Overview (abbreviated)
eCoast: By the Numbers
Management Team -> Passionate demand generation experts with
over 175 combined years in technology sales and marketing.

13

175

20

130

Years in
Business

Employees

Program
Managers

Calling
Agents

www.ecoastsales.com

NH
AZ

Locations

Privately
Held

Private
Ownership

© 2010 eCoast. All rights reserved.
Valued Clientele

www.ecoastsales.com

© 2010 eCoast. All rights reserved.
eCoast Service Offerings
Tele-Prospecting

Appointment Setting

Partner Marketing

Lead Generation
Existing Account Upsell
Inside Sales Support
Event Attendance

VAR Recruitment
Inbound Response
Channel Marketing Support

List & Data

AccuStrike Offerings
Contact Verification

Call Blitz

Email Marketing
Google AdWords
Social Media
Content Marketing
Content Syndication
Search Engine Optimization
Landing Page Development
Webpage Design
Webpage Development

Partner Led
Sales Enablement

Guaranteed Accuracy Levels
• 75%

• Appointment Setting

• 95%

• Event Attendance

Verify Your Existing List

• Upselling

Build a Custom List

Real Time Monitoring

Email Available

www.ecoastsales.com

Multiple Uses

Demonstrable ROI

© 2010 eCoast. All rights reserved.

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eCoast Call Blitz with SalesDash Overview

  • 2. The eCoast Call Blitz® Sales Enablement • Teach How to Fish • Training & Sales Tools • Product Positioning • Tele-Prospecting Best Practices Partner Led • Partner Performs Calls • Set Appointments • Up-sell/Cross-sell • Lead Generation • Event Attendance • Inbound Response • Clicks/Opens • Downloads Increase Sales Real-Time Reporting • Maximize ROI • Track Activity • Optimize Partnerships • Track Results • Mutually Beneficial • Estimated Pipeline • Cost Justification • Quoted Deals • Proof of Performance • Accountability • Hand Raisers www.ecoastsales.com © 2010 eCoast. All rights reserved.
  • 3. How the Call Blitz® Works Actual Results eCoast Establish Program Scope • Agenda • Messaging • List Source • Call-to-Action • Reporting Needs • Solution Focus • # of Partners • CRM Integration Level • SPIFF Rules Call Blitz with SalesDash • • • • • • Cost = $7,450 One Partner, 25 Participants 2 Supplier Participants Appointments = 49 Pipeline = $980,000** Future Prospects = 92 Cost = $8,925* 10 Partners, 50 Participants 3 Supplier Participant Appointments = 63 Pipeline = $1,134,000** Future Prospects = 111 • • • • • • Cost = $32,826* 58 Partners, 232 Participants 152 Supplier Participant Appointments = 345 Pipeline = $5,175,200** Future Prospects = 722 Partner/s Solution Training Supplier Cost = $2,450 One Partner, 5 Participants One Supplier Participant Appointments = 11 Pipeline = $275,000** Future Prospects = 18 • • • • • • Cold Calling Best Practices Training Provide Guidance to Manage the Call Blitz • • • • • • May Participate in Call Blitz *calling records provided by client **results predicated on client deal size www.ecoastsales.com © 2010 eCoast. All rights reserved.
  • 4. What Each Party Contributes Channel Partner eCoast Supplier/Distributor performs outbound calling to generate demand for your solutions Program Managers help you and your partner/s plan, set up, and execute the Call Blitz event. trains the partner/s how to position their solutions and provides incentives Contributes: Contributes: Contributes: • Participants • Set Up and Event Planning • Leadership & Motivation • Competitive Spirit • List Services • Competitive Spirit • Great Attitude • Channel Conflict Prevention • Solution Positioning Training • Effort • Messaging Customization • Participant Enablement • Marketing Development or other Funding • Cold Call Training • SPIFFS & Awards! • Set Face-to-Face Appointments • Generate Qualified Leads • Upsell to Existing Accounts • CRM Integration • Dedicated Technical Support • SalesDash™ Portal • Drive Event Attendance • Schedule Demonstrations • Schedule Assessments • Gather Market Intelligence www.ecoastsales.com © 2010 eCoast. All rights reserved.
  • 5. SalesDash® Portal Real Time Dashboards with Auto-Refresh Detailed Micro Level Reporting Document Library with Guides & Collateral Easy-to-Use Outbound Calling Interface Automated Email Alerts CRM Integration Available www.ecoastsales.com © 2010 eCoast. All rights reserved.
  • 6. Why the Call Blitz®? Maximize Your Channel Sales Enablement Efforts Follow Training with Immediate Execution Partner Performs the Outbound Calling Lower Cost per Deliverable Higher Return On Investment Low Cost + High Performance Stronger Relationships with Your Partners Collaboration & Teamwork Real-Time Visibility into Effort & Results Dashboards & Reports with Auto-Refresh SalesDash® Portal to Compliment Your CRM Tool Designed for Cold Calling Compliments Your CRM Tool Manage in Real-Time Contests with Instant Results www.ecoastsales.com © 2010 eCoast. All rights reserved.
  • 7. SalesDash® Portal - Screen Shots
  • 8. Branded Login Screen Your LOGO Here Login Credentials emailed to Participants prior to Call Blitz Easy Password Retrieval www.ecoastsales.com © 2010 eCoast. All rights reserved.
  • 9. Real-Time Dashboards – Macro View Scrolling Ticker with LIVE RESULTS! Multiple Report Types Auto-Refresh Track Activity & Performance Track User Participation www.ecoastsales.com Track Sales Contests in REAL TIME! © 2010 eCoast. All rights reserved.
  • 10. Real-Time Detailed Reports – Micro View Campaign Detail Auto-Refresh Participant Detail www.ecoastsales.com © 2010 eCoast. All rights reserved.
  • 11. Outbound Calling – Contact List Click to Open Record List of Contacts & Accounts Record Detail www.ecoastsales.com © 2010 eCoast. All rights reserved.
  • 12. Outbound Calling – Opening Script Auto Population of Contacts Integrated Scripting Choose Next Step www.ecoastsales.com © 2010 eCoast. All rights reserved.
  • 13. Outbound Calling - Voicemail Script Auto Population of Contacts Keep Track of Actions Taken www.ecoastsales.com Integrated Voicemail Scripting Take Notes for Follow Up © 2010 eCoast. All rights reserved.
  • 14. Outbound Calling – Data Entry Lead Information Account & Contact Information Custom Questions & Data www.ecoastsales.com © 2010 eCoast. All rights reserved.
  • 15. Thank You Doug Nolin Senior Account Executive dnolin@ecoastsales.com 603.994.2053 www.ecoastsales.com © 2010 eCoast. All rights reserved.
  • 16. Supplemental - eCoast Overview (abbreviated)
  • 17. eCoast: By the Numbers Management Team -> Passionate demand generation experts with over 175 combined years in technology sales and marketing. 13 175 20 130 Years in Business Employees Program Managers Calling Agents www.ecoastsales.com NH AZ Locations Privately Held Private Ownership © 2010 eCoast. All rights reserved.
  • 18. Valued Clientele www.ecoastsales.com © 2010 eCoast. All rights reserved.
  • 19. eCoast Service Offerings Tele-Prospecting Appointment Setting Partner Marketing Lead Generation Existing Account Upsell Inside Sales Support Event Attendance VAR Recruitment Inbound Response Channel Marketing Support List & Data AccuStrike Offerings Contact Verification Call Blitz Email Marketing Google AdWords Social Media Content Marketing Content Syndication Search Engine Optimization Landing Page Development Webpage Design Webpage Development Partner Led Sales Enablement Guaranteed Accuracy Levels • 75% • Appointment Setting • 95% • Event Attendance Verify Your Existing List • Upselling Build a Custom List Real Time Monitoring Email Available www.ecoastsales.com Multiple Uses Demonstrable ROI © 2010 eCoast. All rights reserved.