Companies often underestimate the potential of after sales process in providing a competitive advantage. Many companies usually focus their entire attention on attracting new customers, thereby concentrating only on sales and order fulfillment.

1. Enjoy a Competitive Advantage With Excellent After Sales Service
Companies often underestimate the potential of after sales process in providing a competitive
advantage. Many companies usually focus their entire attention on attracting new customers, thereby
concentrating only on sales and order fulfillment. However, a business can survive and be successful if
they focus their attention on retaining customers instead of attracting new ones - and the best way to
retain them is through great service. Excellent service includes factors like convenience, value for money
and after sales service. With a lot of companies surviving due to word of mouth marketing, after sales
service is of prime importance. When service of a company is not good, then it can result in loss of
business for the company. Providing a good after-sales service shows customers that you want to build a
long-term relationship with them, earn their loyalty and keep their business.
A vast majority of businesses have managed to grow successfully by developing their after-sales
services. After-sales support includes an extensive array of services that cater to consumers. It can help
a customer in using a product correctly, develop brand loyalty among customers and ensure customer
satisfaction and on the whole strengthen your customer base. Successful after sales cloud process
solutions help customers enjoy a lot of benefits, that range from assisting a customer to use a product
correctly, to developing brand loyalty among customers and ensuring customer satisfaction and on the
whole strengthening your customer base.
How after sales services make a difference?
Providing after-sales service keeps your customers coming back to you and encourages them to refer
your business to others. It ensures that customer grievances are addressed and rectified promptly and
often involves numerous parties in many different locations. For example, Toshiba successfully
implemented a new electronic post-sales selling strategy for its laptop computers in 2002. Whenever a
buyer first switches on their new Toshiba product, Toshiba registration form would pop up asking if the
user would like to register and then requesting registration information to create a customer profile.
This profile helped Toshiba decide which of its five different extended warranty offers is appropriate. By
implementing this approach, warranty sales increased 37% and average sales price increased 4% during
the first month of implementation. After-sale services include a lot more than customer claim and
warranty management. It includes other aspects like maintenance operations, the spare parts planning
and logistics, and all the operations with a lasting effect on customer satisfaction.
Companies can look to partner with leading providers who can automate, rationalize and optimize the
processing of the end-to-end after sales business process. Reputed service providers with advanced
solutions greatly boost the after sales processes of a company and can aid the company in gaining a
market share, reducing after-sales related overheads, & enhancing customer retention.
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