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“A huge success for us now is display.  This is probably our next huge business.” -Eric Schmidt, CEO, Google
scale engagement control insight
Content47% Communication33%
In a recent study, display advertising led to a 155% increase in searches for brand and segment terms. 155%search lift
clicks to bricks 43% of consumers who saw a joint display and search campaign subsequently made an in-store purchase
above the fold targeting
remarketing
interest based advertising
google places 50 million places and counting…
real time updates
tags
business photos
mobile advertising w/ google “…it’s now a central part of our business.” -vp of product management
click to call
near me now
near me now data comes from google places
largest video site on the internet overpaid by about $1B
advertising options
promoted videos + CTA 1 2
invideo display + video targeting tool
googletv ads google’s new frontier
homework! 5 more things you should research
promote your image (PYI) ads 1
analyze competition 2
youtube disco 3
ad site links 4
video extensions 5
thank you! questions?

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