What does the eBay Premium Service badge mean, and how can sellers get it on their listings?

1. SELLER
RECHARGE
eBAY PREMIUM SERVICE
Tim Davies, Manager Seller Education & Engagement
October 2013

2. EBAY PREMIUM SERVICE
Be recognised for first class service and value

3. WHAT EXPECTATIONS SHOULD YOUR BUYERS HAVE?
Best practice:
• Quick response to questions
• Courtesy & professionalism
• Accurate product description
• Competitive postage
• Free postage
• Order dispatched quickly
• 0-1 day handling
• Order delivered in time
• Express postage option
• Products delivered in condition advertised
• Product functions as meant to
• Fair & competitive returns policy/process
• 30 days money-back
eBay Premium Service
eBAY PREMIUM SERVICE
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4. eBAY PREMIUM SERVICE
How eBay Premium Service listings are identified in eBay Search Results…
eBAY PREMIUM SERVICE
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5. eBAY PREMIUM SERVICE
How you know if a listing meets the criteria for eBay Premium Service…
eBAY PREMIUM SERVICE
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6. eBAY PREMIUM SERVICE
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Seller requirement:
• Must be a TOP RATED SELLER
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Listing requirement:
• Must offer FREE postage
• Must offer an EXPRESS postage option (need not be free)
• Must be SENT QUICK - same day or 1 business day handling time
• Must offer 30 DAY MONEY BACK RETURNS (for change of mind)
eBAY PREMIUM SERVICE
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7. eBAY PREMIUM SERVICE
Listings which meet eBay Premium Service criteria are preferred by eBay buyers…
30+ Day
Returns
0-1 Day Handling
+46%
+19%
+60%
No Free Shipping
Free Shipping
Average conversion
Handling Time >=2 Days
Handling Time <= 1 Day
Average conversion
Returns in Under 30 days
Money Back Returns in 30+ Days
Average conversion
Conversion = Bought Items/View Items. Data Source: TRx (Bought items) and Listings (Viewed Items) from Feb, March, April 2012 for B2C New items
eBAY PREMIUM SERVICE
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8. eBAY PREMIUM SERVICE
Easily identify listings that don’t qualify
> My eBay > Summary
Click the link to view listings that
need changes to qualify…
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9. eBAY PREMIUM SERVICE
Easily modify listings that don’t qualify
Select listings with a common criteria
that needs to be changed
Select the area that needs to be
changed.
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10. eBAY PREMIUM SERVICE
Select Free Postage for a Regular
Postage service
Select an Express Postage service also
Plus…
• Select a Handling Time of 0-1 business day
• Select 30 Day Returns with Money-Back
eBAY PREMIUM SERVICE
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11. eBAY PREMIUM SERVICE
• The EPS badge is a signal to buyers that the listing comes with a
consistent set of service standards from a Top Rated Seller
• More information > sellercentre.ebay.com.au
eBAY PREMIUM SERVICE
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12. sellercentre.ebay.com.au
PRESENTATION TITLE GOES HERE
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