Online advertising as a business model is typically shunned in Southeast Asia, mainly due to investor’s lack of faith in its potential as a serious revenue opportunity. Joe is here to share with you that the notion of startups not being able to monetise via online advertising might not hold true, especially looking at data from Southeast Asia’s online trends. Joe will compare similar mid sized markets like the Nordics, Latin America, Brazil, India and Russia and do a deep dive into the online trends from Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam. Delegates can expect to get a better understanding on why online advertising is not a dirty word and where is Southeast Asia in terms of online advertising as a serious potential business model, and where are we headed towards. Stay up to date on Asia's tech scene: Read the latest news: http://e27.co Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27

1. Why 0nl1n3 @dv3rt1sing…
is not a DIRTY word.
!#@*!%$@$!!
Joe Nguyen, SVP, APAC, comScore, Inc.
jnguyen@comscore.com @jnguyen

2. Why 0nl1n3 @dv3rt1sing…
is not a DIRTY word.
Joe Nguyen, SVP, APAC, comScore, Inc.
jnguyen@comscore.com @jnguyen

3. Let’s take a look at some
online Business Models

4. Business Model: eCommerce
Wholesalers and retailers of goods
and services. Sales may be made
based on list prices or through
auction.

5. Business Model: Content Publishers
Businesses that create
their own content, which
could be news articles,
factorials, or videos.

6. Business Model: Search
A software system that
categorises and filters the
World Wide Web in order
to provide users with
relevant information that
they are searching for.

7. Business Model: Services
Providing online services like music,
email, telephony and applications;
for consumers, SMEs or businesses.

8. Business Model: Content Aggregators
Aggregate content from other
sources to provide users with a
“one stop shop”.

9. Business Model: Social Media
Platform that allows for
social interaction
among people in which
they create, share or
exchange information
and ideas in virtual
communities and
networks.

10. Business Model: Gaming
• First-person shooter games
• Real-time strategy games
• MUDs
• Massively multiplayer online
games (MMOG)
• Mobile Games!!!!

11. Is Advertising really that
EVIL?

12. Well, just how much EVIL is in it?
Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014

13. Is it getting more EVIL?
Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014

14. What are the countries
accelerating to HELL?
Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014

15. EVIL is not limited to just the
offline world, is it?
Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014

16. Why is this EVIL growing online?

17. How much EVIL is on the Internet?
Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014
US$ 104.2
billion in
2013

19. $100 $65
$104 bn $67.6 bn$36.4 bn

20. How do Content Publishers
make money?
Businesses that create
their own content, which
could be news articles,
factorials, or videos.
Advertising
Subscriptions
Pay as you go

21. How do Search Engines make money?
A software system that
categorises and filters the
World Wide Web in order
to provide users with
relevant information that
they are searching for.
Advertising

22. How do eServices make money?
Providing online services like music,
email, telephony and applications;
for consumers, SMEs or businesses.
Advertising
Subscriptions
Pay as you go

23. How do Content Aggregators
make money?
Aggregate content from other
sources to provide users with a
“one stop shop”.
Advertising
Affiliate Model
Commission

24. How do Social Media make money?
Platform that allows for
social interaction
among people in which
they create, share or
exchange information
and ideas in virtual
communities and
networks.
Advertising

25. How does Online Gaming
make money?
• First-person shooter games
• Real-time strategy games
• MUDs
• Massively multiplayer online
games (MMOG)
• Mobile Games!!!!
Micro Payment
Advertising
Subscriptions

26. Fairly consistent revenue models:
Advertising
Subscriptions
But that is not why startups should
look into advertising…

27. What’s the most important thing to a
startup?
$$$ CASH FLOW $$$

28. Why Online Advertising…
is not a DIRTY word.
!#@*!%$@$!!
Joe Nguyen, SVP, APAC, comScore, Inc.
jnguyen@comscore.com @jnguyen

29. Why Online Advertising…
is not a DIRTY word.
Joe Nguyen, SVP, APAC, comScore, Inc.
jnguyen@comscore.com @jnguyen