If you are looking for ways and perhaps a guide to building your company’s presence on Facebook, then this presentation is for you. You will learn key strategies to acquire, grow and maintain your fan base effectively from ground zero. Engage and excite your fans (both old and new) without becoming irritating at the same time!"
11. Building A Custom Page Choose the right Page Use a nice profile image Name Page Create custom tabs & boxes Re-arrange layout Input content Set default landing tab Grab username
14. A Singapore Case Study Branded sponsorship Event videos &pictures Launch product images 1,160 fans Advertised on Facebook Active user engagement Active press activity 1,094 fans
16. Options Available MORE BUDGET Advertise on Facebook Cross promote via ATL Engage agencies: FacebookSolutions Media Planners PR SEO optimizers MORE SWEAT Issue press releases Submit to search engines Exchange links Embed Fan Box
23. Start An Avalanche! How To Start Hit minimum fan mass Achieve high Post Quality Be highly relevant After Effects Free Homepage exposure Viral effect
25. Improving Interactions Be relevant Be interesting Be courteous Be concise Be truthful Be friendly Be cool Be responsive Be regular Do not SPAM
26. Effects Of Timing Best Time Belts 10am to 12pm: Pre-lunch. 4pm to 6pm: Before returning home 10pm to 12am: Pre-bedtime Worst Time Belts Weekdays 6am to 8am: Travelling to work/school 6pm to 8pm: Travelling home Weekends & Holidays: Out of home
28. In A Nutshell Building fandom is not a new art Anyone can do it Building fandom takes time, effort and dedication Have loads of fun and learn every time Think big, but act small when building fandom
29. Download & Contact Info Free eBook Download Sign up for the free eBook when it is released end September 2009 at http://bg.sg/fandom Comments and Feedback Please give us comments and feedback at our Facebook Page at http://www.facebook.com/Blugrapes
30. Ryan Lim Business Director Email - ryan@blugrapes.com Free eBook - http://bg.sg/fandom