1. © 2012 foursquare labs 1© 2011 foursquare labs 29
Foursquare
user-generated big data
#MBLT13 Moscow
May 2013

2. © 2012 foursquare labs
2

3. © 2012 foursquare labs
By the numbers
3,500,000,000+ check-ins
50,000,000+ POIs
50,000,000+ public photos
33,000,000+ user accounts
25,000,000+ tips
5,000,000+ check-ins / day
1,000,000+ claimed merchants
30,000+ superusers
3

4. © 2012 foursquare labs
Foursquare in Russia
~1,000,000 registered users
260,000,000+ check-ins
2,400,000+ POIs
4

5. © 2012 foursquare labs
The Foursquare API
Our venue information now reaches 100 million active users each
month via partner integrations – 75M API calls per day

6. © 2012 foursquare labs

7. © 2012 foursquare labs
7
Tip & Photo Growth
Tips
photos
Venues
Venues, tips and photos all
continue to grow rapidly

8. © 2012 foursquare labs
Data & Signals
The real-time, on-the-ground signals we collect about users and
venues allow for powerful insights on search & discovery
8

9. © 2012 foursquare labs
Foursquare Explore
- Social search & recommendations
powered by over 3.5 billion check-ins
and counting
- Results are based on
popularity, semantic
analysis, trends, time of day and more
9

10. © 2012 foursquare labs
10
Merchant Relationships
- Merchants “claim” venues through
simple verification processes for
SMBs and chains
- Drive customer traffic through
updates & specials
- Free analytics tools to monitor
activity and learn about loyal
customers
- Recently launched Foursquare for
Business app
- >1M claimed venues to date
Our free merchant tools on web & mobile help connect businesses
with their customers

11. © 2012 foursquare labs 11© 2011 foursquare labs 29
спасибо!
Twitter: @cbirn