This document provides an overview of design fundamentals and elements. It discusses the agenda, which includes exploring basic shapes, using lines to create borders, background imagery, and simple typography. It defines design and lists some key characteristics such as being user-centered, creative, interdisciplinary, holistic, having aesthetic appeal, and following a process. The document discusses generating ideas through identifying problems, research, brainstorming solutions, and prototyping. It also covers the basic design elements of line, typography, shape, and texture and provides instructions for creating these elements in Adobe Illustrator.
25. 25
How
• Always
begin
with
a
good
Idea
• Things
to
consider:
• How
to
generate
an
Idea
• When
do
I
know
the
Idea
is
right?
• Genera8ng
Ideas
on
the
computer
26. 26
Always
begin
with
a
good
idea
• Great
design
is
difficult
to
teach
• Once
the
idea
born,
however,
the
skill
of
effec8vely
transla8ng
this
idea
to
a
visual
design
or
execu8ng
the
concept––can
indeed
be
taught
• Why
do
you
need
a
good
concept
or
idea?
• Without
concept
or
idea
is
basically
decora8on
• Message
• Communicate
something
clever
to
the
viewer
27. 27
How
to
generate
an
Idea
problems
research
brainstorm solution
+
28. 28
• Brainstorming
is
a
popular
tool
that
help
you
generate
crea8ve
solu8ons
to
a
problem
• During
brainstorming
sessions
there
should
be
no
cri8cism
of
ideas:
You
are
trying
to
open
up
possibili8es
and
break
down
wrong
assump8ons
about
the
limits
of
the
problem.
Judgments
and
analysis
at
this
stage
stunt
idea
genera8on.
brainstorming
33. 33
Format
• The
page
is
blank;
where
do
you
start?
• All
design
begins
with
an
area
of
nothing
but
space––an
empty
canvas
without
color,
type,
lines,
shapes,
photographs
or
illustra8on
• Before
beginning
any
design
is
to
decide
the
size
and
shape
of
your
format
• Example?
47. 47
Good
design
structure
is
a
result
of
correct
use
of
Deign
Principles
48. 48
The
Four
Primary
Design
Elements
• Line
• Typography
• Shape
• Texture
49. 49
The
Four
Primary
Design
Elements:
Line
• Lines
can
be
used
to
divide
space
and
direct
the
viewers
eyes.
• Lines
can
be
used
to
separate
content.
• Lines
direct
the
flow
of
content.
• Can
be
used
to
create
emphasis
on
a
specific
area
of
your
work.
51. 51
§ The
art
and
technique
of
prin8ng
§ The
study
and
“process”
of
typefaces
Typography
52. 52
§ The
art
and
technique
of
prin8ng
§ The
study
and
“process”
of
typefaces
§ Legibility
of
typefaces
and
their
layout
§ A]rac8veness
of
typefaces
and
their
layout
§ Func8onality
and
effec8veness
of
typefaces
and
their
layout
Typography
53. 53
§ The
art
and
technique
of
prin8ng
§ The
study
and
process”
of
typefaces
§ Ar8s8c
composi8on
of
individual
type
§ Seang
and
arrangement
of
type
Typography
54. 54
§ The
art
and
technique
of
prin8ng
§ The
study
and
process
of
typeface
§ A
full
set
of
type
made
to
a
par8cular
design
(size
and
style)
§ A
font
§ h]p://www.typeissexy.com
§ Typography
EssenGals:
100
Design
Principles
for
Working
with
Type
Typography