This document discusses how to build a successful bar or restaurant by focusing on location, concept, and service, and treating employees like family. It emphasizes that the key to long-term success is having a clear purpose or "why" that goes beyond just food and drinks. Successful establishments discussed create a sense of community and ethos by hiring people who believe in the same vision, and practice hospitality by truly listening to and understanding customers.

1. The Team Equation
how to build a family instead of
hiring a staff?

2. http://www.slideshare.net/dzaric

3. Dushan Zaric
* 18 + years of Experience behind Bars
!
* Co-Owner of Employees Only and Macao
Trading Co NYC
!
* Principal Bartender
!
* Consultant
!
* Author
!
* Trainer
!
* Yogi

4. Johnny Schuler
! !Peruvian!Pisco!Ambassador!around!the!
world!!
! Chef!and!Restaurateur!in!Lima!with!two!
restaurants!that!are!s9ll!successful!30!
years!a=er!!
! !Founding!member!of!the!Na9onal!
Tasters!Guild!of!Peru,!for!which!he!served!
as!president!for!17!years.!
! Pisco!Portón!Master!Dis9ller!–!an!ultra!
premium!Peruvian!Pisco!launched!in!the!
US!!in!2011!.!!!
! Host!of!TV!Program!“Por!las!Rutas!del!
Pisco”!!
! Recipient!of!Medal!of!Honor!by!the!
Peruvian!Congress!for!recupera9ng!part!of!
Peruvian!Heritage:!Pisco.!

5. !
Simon Ford
!
!
* 20 + years of Experience in the Industry
!
* Most rewarded Brand Ambassador in history
!
* Co-Founder of The 86 Spirits Co
!
* World Traveler
!
* Looser of the biggest expense account in the
business
!
!

7. The Team Equation

8. What makes a bar successful?

9. What makes a bar successful?
What makes a bar successful?

11. New Bar-Restaurant anywhere in the world
!
General Formula:

12. New Bar-Restaurant anywhere in the world
!
General Formula:
LOCATION

13. New Bar-Restaurant anywhere in the world
!
General Formula:
LOCATION
* Foot Traffic
!
!
!
!

14. New Bar-Restaurant anywhere in the world
!
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
!
!
!

15. New Bar-Restaurant anywhere in the world
!
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
!
!

16. New Bar-Restaurant anywhere in the world
!
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
!

17. New Bar-Restaurant anywhere in the world
!
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
* Great deal on the lease

18. New Bar-Restaurant anywhere in the world
!
General Formula:
CONCEPT

19. New Bar-Restaurant anywhere in the world
!
General Formula:
CONCEPT
* Products (Food & Drink)
!
!
!

20. New Bar-Restaurant anywhere in the world
!
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
!
!

21. New Bar-Restaurant anywhere in the world
!
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
!

22. New Bar-Restaurant anywhere in the world
!
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics

23. New Bar-Restaurant anywhere in the world
!
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
* Hours of Operation

24. New Bar-Restaurant anywhere in the world
!
General Formula:
SERVICE

25. New Bar-Restaurant anywhere in the world
!
General Formula:
SERVICE
* Team
!
!
!

26. New Bar-Restaurant anywhere in the world
!
General Formula:
SERVICE
* Team
* Training
!
!

27. New Bar-Restaurant anywhere in the world
!
General Formula:
SERVICE
* Team
* Training
* Hospitality
!

28. New Bar-Restaurant anywhere in the world
!
General Formula:
LOCATION
+

29. New Bar-Restaurant anywhere in the world
!
General Formula:
LOCATION CONCEPT
+ +

30. New Bar-Restaurant anywhere in the world
!
General Formula:
LOCATION CONCEPT SERVICE
+ + =

31. New Bar-Restaurant anywhere in the world
!
General Formula:
LOCATION CONCEPT SERVICE
+ + =
$$$

32. Marketing & PR

33. Most restaurants still fail....

38. Cornell University and Michigan
State University
!
!
Study of restaurants in three local
markets over a 10-year period:

39. "beyond muddled concepts, failure
seemed to stem in large part from
an inability or unwillingness to give
the business sufficient attention,
whether due to lack of time,
passion or knowledge."

40. YEAR 1 - 27% of restaurant startups
failed;
!
!
!
!
!
!

41. YEAR 1 - 27% of restaurant startups
failed;
!
YEAR 4 - 50% of those restaurants
were no longer in business;
!
!
!

42. YEAR 1 - 27% of restaurant startups
failed;
!
YEAR 4 - 50% of those restaurants were
no longer in business;
!
YEAR 5 - 60% had gone south.
!

43. YEAR 1 - 27% of restaurant startups
failed;
!
YEAR 4 - 50% of those restaurants were
no longer in business;
!
YEAR 5 - 60% had gone south.
!
YEAR 10 - 70% had failed.

44. 30% Success Rate
in 10 years

45. yet...

46. PDT - New York City

47. Trailer Happiness, LondonTrailer Happiness- London, UK

48. La Descarga - Hollywood

49. Broken Shaker - Miami

50. Schumman’s Bar - Munich, Germany

51. Union Bar - Copenhagen, Denmark

52. Black Pearl - Melbourne, Australia

53. Employees Only - New York City

55. All these bars have one thing in common

56. WHY:
What's your purpose?
What's your cause?
What's your belief?
Why does your organization exist?
Why do you get out of bed in the
morning?

57. WHY:
What's your purpose?
What's your cause?
What's your belief?
Why does your organization exist?
Why do you get out of bed in the
morning?
And why should anyone care?

58. Why should anyone care?

60. Simon Sinek

61. Simon Sinek’s

62. The Golden Circle

63. WHAT

64. HOW
WHAT

65. WHY
HOW
WHAT

68. People buy “why you
do it” and not what
you do!

69. FOOD & COCKTAILS

70. FOOD & COCKTAILS
WHAT

71. BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
WHAT

72. BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
HOW
WHAT

73. ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS

74. ETHOS
The characteristic spirit of a culture, era,
or community as seen in its beliefs and
aspirations.

75. Building a Family

76. YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food Runners
Door People, Kitchen People,
Guests

78. Family - it’s emotional!

79. “If you hire people just because
they can do a job, they’ll work for
your money. But if you hire people
who believe what you believe,
they’ll work for you with blood and
sweat and tears.” (Simon Sinek)

80. What is Hospitality?

81. Legendary NYC Restaurateur
“ Service is a monologue-we decide how we
want to do things and set our own standards for
service. Hospitality, on the other hand is a
dialogue. To be on a guest’s side requires
listening to that person with every sense, and
following up with a thoughtful, gracious,
appropriate response. It takes both great service
and great hospitality to rise to the top.”
Danny Meyer – Setting the Table

82. Service is like a sheet of music

83. Hospitality is how you perform it

84. * Trickles down from top to bottom

85. YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food Runners
Door People, Kitchen People,
Guests

86. “The secret of leadership is simple:
Do what you believe in. Paint a
picture of the future. Go there.
People will follow.”
Seth Godin, Tribes: We Need You to
Lead Us
Saturday, July 6, 13

87. “It's within these tribes that societies
get built, that important things
happen.”
David Logan, Tribal Leadership

88. PDT - New York City

89. Trailer Happiness- London, UK

90. La Descarga - Hollywood

91. Broken Shaker - Miami

92. Schumman’s Bar - Munich, Germany
Schumman’s Bar, Munich, Germany

93. Union Bar - Copenhagen, DenmarkUnion Bar, Copenhagen, Denmark
Saturday, July 6, 13

94. Black Pearl - Melbourne, Australia

95. Employees Only - New York CityEmployees Only, NYC

110. ?

111. http://www.slideshare.net/dzaric