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Notes & Quotes From Planning-ness Conference
1.
stuff to remember
from Planning-ness conference compiled by denise lee yohn (attributions were provided whenever I could read my scribbled notes)
2.
“plan for what
happens after the connection…a connection is the beginning, not the end.” Jason Oke
3.
“be confused by
everything you see” Flamingo
4.
“your comfort zone
is actually a dangerous place to be” Breakout group member
5.
6.
“put the search
back into research” Breakout group
7.
two components to
successful design: process + philosophy “repeatable process to sustain a design philosophy” Nick Baum, Google
8.
“modern brands live
in the hearts of your employees, not in the minds of consumers” Zeus Jones
9.
cultural context +
brand purpose + business objectives + audience insights = your brand story Frank Strieffler, Media Arts Lab
10.
80% of CEOs
think their brands offer a superior experience Only 8% of consumers agree Bain & Co. (via Frank Strieffler)
11.
“ a story
is a desire for understanding that moves into insight” ??
12.
philosophy of Posterous.com:
“low bar; high ceiling. try it now” Garry Tan, Posterous
13.
“popcorn is the
weirdest food – it’s the only one you rub all over your face until it finds the food hole.” ??
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