Soundbites about marketing, leadership, competition, and more from the National Restaurant Association’s Fall 2013 Marketing Executive Group Meeting -- curated by Denise Lee Yohn

1. Musings about Marketing
from Restaurant Industry Leaders
SOUNDBITES FROM
NATIONAL RESTAURANT ASSOCIATION’S
MARKETING EXECUTIVE GROUP MEETING
OCTOBER, 2013
DENVER, CO

2. CHRIS MALONE, AUTHOR OF THE HUMAN BRAND
The social accountability that
used to exist in
small communities is now being
forced on big companies.
Building Brands by Creating Content • by denise lee yohn

3. CHRIS MALONE, AUTHOR OF THE HUMAN BRAND
For the first time,
the world is wired exactly
consistently with the way we as
humans are designed to interact
with each other.
Building Brands by Creating Content • by denise lee yohn

4. JOHN HICKENLOOPER, GOVERNER OF COLORADO
We are connected to what is
best in ourselves when we
connect with other people.
Building Brands by Creating Content • by denise lee yohn

5. JOHN HICKENLOOPER, GOVERNER OF COLORADO
Listening is how you
persuade people.
Building Brands by Creating Content • by denise lee yohn

6. CHRIS MALONE, AUTHOR OF THE HUMAN BRAND
People were the first brands;
faces were the first logos.
Building Brands by Creating Content • by denise lee yohn

7. JEN SANNING, CHIEF MARKETING OFFICER AT
AMERICAN BLUE RIBBON HOLDINGS
The communities we serve and
the cultures we have
are as distinctive as anything else
we do.
Building Brands by Creating Content • by denise lee yohn

8. ZOE ROMANO, ULTRARUNNER
If you think there’s a wall
between capitalism and charity,
you’re not listening.
Building Brands by Creating Content • by denise lee yohn

9. ZOE ROMANO, ULTRARUNNER
Sometimes trying and finding out
what you cannot do
is as important as finding what is
possible.
Building Brands by Creating Content • by denise lee yohn

10. KAIHAN KRIPPENDORFF,
AUTHOR OF OUTTHINK THE COMPETITION
When your competitors start
repeating themselves,
there is the opportunity to look
beyond the obvious
and find the 4th option.
Building Brands by Creating Content • by denise lee yohn

11. FRANCES ALLEN, EVP AND CHIEF MARKETING
OFFICER, DENNY’S
There’s nothing like miserable
sales numbers to get a company
to realize we need to change.
Building Brands by Creating Content • by denise lee yohn

12. FRANCES ALLEN, EVP AND CHIEF MARKETING
OFFICER, DENNY’S
The value statements of the
company need to match up with
values of the brand.
Building Brands by Creating Content • by denise lee yohn

13. 13
13
more quotes & quips:
 Steve Jobs on Brand Building
 Building Brands by Creating Content
 Nine Retail Tenets for 2013
denise lee yohn
http://deniseleeyohn.com
@deniseleeyohn
Building Brands by Creating Content • by denise lee yohn