2. Weight Loss Resort?
Newest aspect of the resort Industry!
Combines the dreaded thought of losing weight with the
ambiatic feel of a resort atmosphere.
3. Historical Overview
Originally known as “Fat Camps”, weight loss resorts have come
a LONG way from there humble beginnings back in the late
1800’s.
These resorts cater specifically to the obese demographic, no
matter the age.
The first ever “fitness spa”, The Ashram, debuted in California in
1974, brandishing a grueling weight loss/fitness regimen and
combining with Tucson's Canyon Ranch in 1979 to create the
first ever Weight loss “Camp”.
Then by 1997, innovative U.S. doctors began to introduce
"medical spas," combining Western and holistic medicine in a
luxurious, spa-inspired environment. And it never slowed down!
4. The Impact!
Now more than ever, Weight Loss Resorts are being built in
huge quantities. Simply put, there’s a demand, and investors
are very eager to see the outcome.
Since 2011, there have been plans to build more than 25
various resorts in the U.S alone.
And with Resorts like Sandal’s Fitness, and “New Life’s”
being booked throughout the year, who knows how many
more we’ll see in the coming years!
5. Why a Weight Loss Resort? Why
Now?
Lets look at some figures:
Now more than ever, Americans are struggling with obesity.
In fact, according to a recent study, almost 75 million adults in
America are considered to be obese!
Weight control is also one of the leading psychological downfalls
that us humans think about on a daily basis.
And when asked about solutions, almost 85% of people in a
recent study said that would pay various amounts of money to
help shed the extra weight!
It’s something that citizens from all financial walks of life can
agree on!
6. Let’s think about it..
Psychology has proven that Lets talk cash..
weight control is one of the Marketdata, a market
average thoughts that most research firm that has
obese Americans think tracked diet products and
programs since 1989
about on a daily basis. released findings in its
And people love resorts biennial study stating that in
right? SO.. Why not pair the 2011, the estimate size of the
dreaded thought of losing U.S. weight loss market was
at $55 billion. And since, It is
weight with the ambiance of now estimated to have
a resort? reached over $60 Billion in
2012.
8. How much does a week at an
average Weight Loss Resort cost?
Results..
Lower End Resort (New Life’s Weight Loss Resort)
- Week-long packages range from $1,000 to $4,000.
Middle Level Resort (Sandal’s Fitness Resort)
- Week-long packages range from $2,000 to $5,000.
Higher End Resort (INSPIRE Fit Resorts)
-2 Week-long Packages range from $7,000 to $14,500.
9. Case Examples
A couple Weight Loss Resorts that have been showing very
promising results and a substantial ROI (Return On
Investment) since their recent openings are..
- New Life’s Weight Resort
- Located in Killington, Vermont.
- One of America’s premiere AND affordable weight loss resorts.
-Inspire Fit Resorts
Located in Park City, Utah
Has shown consistent increase in membership since debuting in
2011.
10. Case #1 New Life Weight Spa
Located in Killington, Vermont, New Life is a prime example of
what this up and coming trend is all about.
Originally established in 1999 as a camping resort, this
Company has taken the initiative to make a switch to the Weight
Loss Side of things. They went after the right demographics by
using intuitive marketing techniques along with pricing their
rates accordingly to establish the right customer base.
They’re backing of investors were quick to act and they were
rewarded heavily for it, because after the first year of business,
New Life’s memberships almost quadrupled in size.
They also incorporate people from all walks of the financial road.
With payment plans that make it affordable for almost everyone.
11. Case #2 Inspire Fit Resorts
Located in Park City Utah, and originally developed in 2009,
Inspire was built specifically as a weight loss resort. But This
resort is a tad different from the rest. Sure you may lose
some weight, but the goal at Inspire is to learn how to
develop a healthier lifestyle. And that’s exactly what they do.
With a 5 star rating, Inspire is a perfect example of a trend
setting weight loss resort. Now it may be a little more pricey
than your average weight loss resort, but the countless
reservations, and the successfulness speaks for itself.
12. Potential? Oh Yeah!
With weight loss and obesity being the huge factors that they
are when it comes to pressing issues facing society, and with
more and more people wanting to be younger and more “In”,
we can’t see weight loss resorts going anywhere but up in
the near future!
And if statistics are a sign of anything, The weight loss resort
industry is something we’ll be seeing a lot more of in the
coming years!
13. Maintaining the Advantage!
With Weight loss resorts being one of the newest trends in the
hospitality industry, and the titans of these resorts looking to
get better and expand everyday, there is no second guess
when it comes to the fact that this industry IS taking
advantage! Look foward to seeing more of Weight Loss
Resorts in the future!
14. Premier Fitness Camp - Weight
Loss Resort in Utah - Welcome!
http://www.youtube.com/watch?v=AIGL1qZxo1s
15. References
David J. Sangree (2012). Weight Loss Are A Boon for Developers. [ONLINE] Available
at: http://www.hospitalitynet.org/news/154000392/4057743.html. [Last Accessed 09/27/2012].
Dr. Ronald Sha, interim executive director at the Duke University Diet and Fitness
Center in Durham, N.C. Interviewer 10/01/12.
Hilton Head Health (2012). Head Health Weight loss spa. [ONLINE] Available at:
http://www.hhhealth.com/. [Last Accessed 09/27/2012].
Inspire Fit Resorts (2012). Lose Fat or your money back 100% guaranteed. [ONLINE]
Available at: http://www.inspirefitresorts.com/. [Last Accessed 09/27/2012].
Biggest loser resort (2012). biggest loser resort. [ONLINE] Available at:
http://www.biggestloserresort.com/. [Last Accessed 09/27/2012].
premier fitness camp weight loss resort (march 8th 2011). premier fitness camp weight
loss resort. [ONLINE] Available at: e.g. http://www.microsoft.com. [Last Accessed 09/27/2012].