Presentation at Manitoba and Mindset conference on Serious Games held in Winnipeg on May 20th 2011

1. New Media Manitoba and Mindset Global Trends in Serious Games David Wortley FRSA

2. Topics Introduction to Serious Games and Immersive Technologies Serious Games and Business Where are we Going with Technology ? Global Trends and Opportunities Summary and Conclusion

3. Introduction to Serious Games and Immersive Technologies

4. What is a Serious Game ? Games generate passion, excitement, commitment, loyalty, belonging, awareness, support and action

5. Serious Games are NOT New Games have always been a serious learning tool

7. Support exploration

8. Risk-free environment

9. Help our understanding

10. Engage our interest

11. Make inaccessible accessible

12. Build relationships

13. Bridge to Physical WorldExploration & Discovery

14. Encouraging Imagination Teachers, Coaches, Guides and Mentors using games to inspire, motivate and build passion

15. Support Exploration Freedom to discover new knowledge and experience

16. Risk Free Environment Simulations reduce both cost and risk

17. Help our Understanding Sensors & 3D visualisations help us understand and manage our environment

18. Engage our Interest Make Public Issues more relevant and interesting

19. Make the Inaccessible Accessible Creating new opportunities for the disadvantaged

20. Second Life – Second Chance Unleashing human potential

21. Building Relationships Games creating and supporting networks of interest

22. Building Bridges “My SGI” Linking the physical and virtual environments

23. Serious Games and Business

24. Games around the World Many different approaches but massive interest

25. Immersive Technologies Games Virtual Worlds Social Networks Immersive Technologies are commercially very significant because they engage our discretionary time, attention and money

26. Dislocating Communications Technologies

27. Dislocating Communications Technologies The internet is different in its scope and impact on businessand society to any previous dislocating technology

28. The Prosumer The prosumer effect is unique in our history

29. The Attention Economy Capturing and retaining attention and loyalty are critical in today’s digital media society

30. The Secrets of Success Attractiveness Accessibility Affordability Does it interest/excite me ? Is it easy to access ? Can I afford the time, attention and money ?

31. What are the Key Features ? Personalisation / relevance Interface and Ubiquity Cost in time and money Ability to control / shape Richness of experience Challenge / motivation Intrinsic and extrinsic rewards

32. Ticking all the Boxes Immersive Technologies have not only created huge market potential but have driven innovations across all sectors

33. Driving Innovation 3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence, pattern recognition are all driven by Immersive Technology features

34. Incubating Creativity Bringing Science and Art together

35. Solving Complex Problems Collaboration under Pressure

36. Harnessing Local Talent Empowering citizens and employees

37. Building Knowledge Networks Windows help – Get a friend to help you over the internetAsk experts and other Windows users !!

38. Building Relationships Using Artificial Intelligence, Geo-location, and Profiling to build new partnerships and knowledge networks

39. Building Community Intel’s Planet Blue is an internal social network

40. Connecting the Physical & Virtual Building new ways to learn and collaborate

41. Preparing for the unexpected Simulating emergency or combat scenarios

42. Hosting Virtual and Hybrid Events

43. Where are we Going with Technology ?

44. Where are we Going ? Is technology replacing human beings in the knowledge economy ?

45. Who are you going to go to ? Is technology replacing human beings in the knowledge economy ?

46. Machines and Humans Power, speed, efficiency, accuracy, stamina, capacity, availability, inflexibility Judgement, sensitivity, care, humanity, fallibility, creativity, versatility

47. Humanising Technology Human Needs Machine Features To love and be loved vs devoid of emotion Treated as individual vs one size fits all Easy to get on with vs unnatural interfaces Be remembered vs blank pages To discover new things vs repeat existing things To be understood vs Memorisation of facts To be Connected vs Self sufficiency Motivated and challenged vs Repetition To create new things vs standard responses

48. Immersive Applications are Humanising Technology Delivering more control over our lives, our world andour relationships – giving us access to a global network – building personalised relationship with our technologies

49. Embedding Relationships We are driving technological innovation to develop new, personalised relationships with machines

50. Global Trends and Opportunities

51. Global Trends Different regions have different focus points

52. Envisioned Areas of Development

53. Social Networks Massive consumer base and growing use of gamification

54. Mixed and Augmented Reality Creating richer experiences by connecting the physical and virtual

55. New Business Models Data / Functionality Sharing to create new franchise models

56. Intuitive and Innovative Interfaces Broadening user base and creating new experiences

57. Personalisation Building commercial and adaptive relationships

58. Internet of Things Embedded sensor devices bringing understanding and control

59. User Experience Immersion, Fidelity and User Creation builds engagement

60. Future Internet 3D Environment with embedded immersive tools

61. Trends and Changes Immersive technologies are becoming easier to access through new interface devices and artificial intelligence is forming stronger bonds between individuals, technology and applications. Improvements in bandwidth and graphics processing on all devices is bringing better fidelity to virtual worlds and richer user experience of all forms of media. Interaction, engagement and contribution to media experiences continue to be more in demand and will shape entertainment and education of the future.

62. SME Drive Innovations Small creative businesses at the leading edge

63. Some Additional Trends / Possibilities Telepresence & travel costs Gamification, ubiquity and internet of things Bionics and physical/virtual integration Personalisation and security/ethics Silos and Ghettos – scalability Avatars and realistic 3D environments Collective emotional experiences Geotagging and location services Energy consumption and resources Virtual commerce

64. Summary and Conclusion

65. Main Points Immersive technologies are unique in history because of the prosumer effect It is human need driven – not technology or content Key technologies – sensors, interfaces, 3D, graphics, bandwidth, cloud computing, AI Physical and virtual world integration is a goal SME’s driving innovation more than researchers Emerging opportunities and threats

66. Questions ?

67. New Media Manitoba and Mindset Global Trends in Serious Games David Wortley FRSA