February 2014 Newsletter Gamification is a process which shapes the world (achieves goals/objectives) by influencing the actions, behaviours, characteristics and state of entities within the world (through the use of games strategies and enabling technologies) January and February have been incredibly busy and insightful months and this is reflected in the volume and type of content this month. I have set out my views on the concept and importance of gamification in a short video called “Gamify or Die”, published a white paper on Immersive Learning Environments and developed a workshop / lecture format for teaching leadership, enterprise and collaboration skills through Gamification and enabling technologies. I have also reached agreements to collaborate with IORMA, the International Omni Retail Marketing Association as a member of their Advisory Board and to become an Associate of PERA Technology and offer support to SMEs interested in securing funding for their business and/or product development. I am delighted also to be developing connections with two internet broadcasting organisations, Ginicam and TimeTag TV. Over the last 4 weeks I have attended the BETT, Learning Technologies and ICE Exhibitions in London, a Virtual Reality Launch Event and the CLAHRC – Collaboration for Leadership in Applied Health Research and Care Conference on “Healthy Living for Longer”in Loughborough where I met a number of medical professionals with whom I would like to collaborate to address global health issues such as obesity and diabetes. All this is included in this month’s newsletter along with some of my possibly controversial views on gamification and its impact of business and society. In this Newsletter • Gamify or Die (the Ads are at the End) Video • Knowledge Professionals and Gamification – Part of the Problem or Part of the Solution? • Teaching Leadership, Enterprise, Collaboration and Self Management Skills with the Gamification Workshop • Immersive Learning Environments White Paper • The BETT, Learning Technologies and ICE Exhibitions in London • The “Healthy Living for Longer” CLAHRC Conference at Loughborough University • The Inition Virtual Reality Networking Event • The Ginicam Internet Broadcasting Solution for Monetising Knowledge and Brand Development • TimeTag TV Knowledge Dissemination Technology • Ingenia – A Gamification Case Study • PERA Technology Services for Funding and Product Development • IORMA, the International Omni Retail Marketing Association • Upcoming Conferences and Seminars • Slideshare Archives

1. February 2014 Newsletter
Gamification is a process which shapes the world (achieves goals/objectives)
by influencing the actions, behaviours, characteristics and state of entities within the world
(through the use of games strategies and enabling technologies)
January and February have been incredibly busy and insightful months and this is reflected in the volume and type of content this
month. I have set out my views on the concept and importance of gamification in a short video called “Gamify or Die”, published a
white paper on Immersive Learning Environments and developed a workshop / lecture format for teaching leadership, enterprise
and collaboration skills through Gamification and enabling technologies.
I have also reached agreements to collaborate with IORMA, the International Omni Retail Marketing Association as a member of
their Advisory Board and to become an Associate of PERA Technology and offer support to SMEs interested in securing funding for
their business and/or product development. I am delighted also to be developing connections with two internet broadcasting
organisations, Ginicam and TimeTag TV. Over the last 4 weeks I have attended the BETT, Learning Technologies and ICE Exhibitions
in London, a Virtual Reality Launch Event and the CLAHRC – Collaboration for Leadership in Applied Health Research and Care
Conference on “Healthy Living for Longer”in Loughborough where I met a number of medical professionals with whom I would like
to collaborate to address global health issues such as obesity and diabetes.
All this is included in this month’s newsletter along with some of my possibly controversial views on gamification and its impact of
business and society.
In this Newsletter








Gamify or Die (the Ads are at the End) Video
Knowledge Professionals and Gamification – Part of the Problem or Part of the Solution?
Teaching Leadership, Enterprise, Collaboration and Self Management Skills with the Gamification Workshop
Immersive Learning Environments White Paper
The BETT, Learning Technologies and ICE Exhibitions in London
The “Healthy Living for Longer” CLAHRC Conference at Loughborough University
The Inition Virtual Reality Networking Event
The Ginicam Internet Broadcasting Solution for Monetising Knowledge and Brand Development
 TimeTag TV Knowledge Dissemination Technology
 Ingenia – A Gamification Case Study
 PERA Technology Services for Funding and Product
Development
 IORMA, the International Omni Retail Marketing
Association
 Upcoming Conferences and Seminars
 Slideshare Archives
Gamify or Die (The Ads are at the End)
Video
Gamification can be regarded a “New Kid on the Block” or a “Flavour of the Month” in many respects and there are probably as
many definitions of Gamifications as there are people and organisations developing Gamification solutions and services. Although I
am not fond of the word, “Gamification” is probably the best term to articulate the techniques used since the dawn of time to
shape the world we live in today. Each of us as individuals can only succeed in managing our lives and achieving our goals by
developing skills and techniques that influence others to support (consciously or unconsciously) those objectives. We do this by
identifying and creating “Win-Win” relationships which align our goals with those of others.
I have produced a short video presentation (8 minutes long) to try to articulate my view that Gamification is an essential
requirement for Life and that the instinct to Gamify is embedded in our genes. One of the reasons why I believe that the
development of gamification skills in all sectors of business and society is that the nature of the world we live in today “desensitises” us to some of the really important global challenges in health, education, security and the environment and causes us
to “sleepwalk” into potentially disastrous situations for our future. I believe that the development of gamification skills can have a
significant impact on business and society and help us to assume more individual control and responsibility for our lives to the
benefit of all.
Knowledge Professionals and Gamification
Part of the Problem or Part of the Solution?
Especially over the last few years, I have frequently found myself speaking at International Conferences on subjects where I have
been the least knowledgeable person. These include conferences on defence, healthcare, geoinformatics, aviation training,
climate change. The fact that I am invited to speak at such conferences is not the result of any contribution I might be able to
make to advance state of the art knowledge of their discipline but increasingly because I see the impact of the enabling
technologies I work with eroding the status of the Knowledge Professional in almost every area of business and society.
This growing phenomenon is seen, amongst many others, in the teaching, medical, legal and defence sectors. Teachers can find
themselves knowing less than their students, Doctors less than their patients and so on. This situation arises out of the instant
access to knowledge we now have through the internet and a myriad of connected devices and enables those with the motivation,
interest and passion to rapidly acquire knowledge and “leap-frog” over the “experts”. Where this phenomenon is accepted as an
inevitability and properly understood, knowledge professionals, rather than feeling threatened by the change, can embrace and
welcome it by changing their role from “The Sage on the Stage” to more of a facilitation, coaching or “Mentor in the Middle” role.
Many knowledge professionals, especially those where several years of training are required to achieve qualification, are very
protective of their knowledge and their status, and trying to open their eyes to the impact of enabling technologies seems like
trying to sell Christmas to a Turkey. I had my own eyes opened back in 1998 after I started the ComKnet project in my community
only to discover that my milkman, Frank Bingley, had already developed a solution that was very similar in concept to what I had
just secured £250k funding for.
I see the growing empowerment of individuals, through the use of enabling technologies, as a very significant development which,
rather than threatening teachers, doctors, lawyers and other knowledge professionals, provides a wonderful opportunity for
multi-disciplinary collaboration that could contribute to solving the global challenges we face in health, security and the
environment. I am convinced, from my own use of lifestyle technologies, that, by collaborating with health professionals and
experts on nutrition and exercise, I could benefit the lives of millions of people and save the health service substantial sums of
money.
It is not an easy task to persuade knowledge professionals of the reality of the impact of enabling technologies but I am
encouraged by such developments as British Gas offering “Smart Meters” to their customers to reduce their usage of energy. At
first sight, this would seem counter-intuitive from British Gas’s perspective. I remember trying to sell the “Smart Meter” idea to
them almost 6 years ago but at last they realise that using technology to build “win-win” relationships with their customers is the
best way to develop sustainable and profitable commercial relationships.
I hope that knowledge professionals in other areas will begin to embrace this notion and see that building “win-win” relationships
with those they seek to serve by using Gamification and Enabling Technologies is a positive way ahead.
Teaching Leadership, Enterprise, Collaboration and Self Management Skills with the
Gamification Workshop
The GAITTS Gamification and Enabling Technologies workshop is a highly interactive and personalised two day set of activities

2. designed to enhance participant gamification skills and their understanding and capacity to deploy enabling technologies to
achieve personal or organisational goals.
It is a multidisciplinary workshop intended to deliver improvements in :




Leadership skills
Enterprise and innovation
Relationship building
Collaboration skills
Self development
The workshop can be provided in a variety of formats ranging from an introductory one hour boardroom briefing or lecture to a 23 day intensive workshop packed with personalised exercises and brainstorming sessions designed to create visible impact and
improvement on participant skills.
I have published a workshop flyer draft which can easily be downloaded from Slideshare
Immersive Learning Environments White Paper
I was commissioned to write a white paper on Immersive
Learning Environments (ILE) by London-based specialists
Immerse Learning who have been pioneering facilitated
ILEs, especially for language training for some years. They
originally worked with the Second Life platform but now
have developed some very interesting and functional ILEs
with Unity. The Unity platform is rapidly becoming a kind
of de facto standard for serious games and Immersive
Learning Applications and has been used for a number of
projects that I have been involved in with my Italian
games-based learning partner, Imaginary.
Writing a White Paper on ILEs proved to be an interesting
exercise that caused me to reflect on how many years I
have been working with a multiplicity of facilitated
learning environments to deliver webinars and hybrid
conferences.
I have published the White Paper on Slideshare and, coincidentally, Birmingham based Daden have also published their own White
Paper on the same topic. The Daden White Paper is available for download at
http://www.daden.co.uk/downloads/Immersive%20Learning%20Education%20and%20Training%20v1.pdf
The BETT, Learning Technologies and ICE Exhibitions in London
Late January and Early February is the traditional time for some of the most established and
largest conferences and exhibitions on Gamification Enabling Technologies. I made my annual
pilgrimage to the BETT and Learning Technologies Shows which focus on educational
applications.
Although I did not attend any of the keynote presentations or workshop sessions, wandering
round the exhibitions gave me a very good idea of some of the trends in educational
technologies and I saw the growing focus on cloud-based services and tools to support
assessment of students.
There were also many examples of different types of classroom technologies which have been
gradually maturing over the years, such as interactive whiteboards and projectors. Gamesbased learning applications also continue to increase in penetration.
What caught my attention at the Educational Technology shows was a stand on the Learning
Technologies Show featuring a cloud based service called “TimeTag TV”, featured in more
depth later in this newsletter.
The real “eye-opener” as far as Gamification is concerned was a visit tom the “ICE” show at the
Excel Arena. I was invited by Kevin Williams, Founder of the DNA initiative and one of the
world’s leading experts on “Out of Home” Digital Entertainment technologies. The ICE
exhibition largely focuses on the Gaming industry and is heavily populated with gambling
technologies such as slot machines and the latest in interactive gaming solutions. The ICE show is one of the very few exhibitions capable of
attracting enough exhibitors to fill both sides of the Excel Arena and I witnessed the use of advanced technologies such as 3D holography. The
technologies that are commercially developed for these highly lucrative industries will find their way into homes and businesses in the future as the
become increasing consumerised and embedded into our daily lives.
The “Healthy Living for Longer” CLAHRC Conference at Loughborough University
Keynote Presenters and Panellists at the CLAHRC Conference at Loughborough University on Feb 14th
A Valentine’s Day theme was very much in evidence when I registered for the “Healthy Living for Longer” conference organised by
the East Midlands Collaboration for Leadership in Applied Health Research and Care (CLAHRC) network. I think I was the only
person at the conference who was not either from or trained in medical practices. My reason for attending was principally to meet
Professor Kamil Khunti who is one of the leading experts in Diabetes and to open up a collaboration dialogue to try to leverage my
expertise and experience in gamification and enabling technologies to address health issues such as obesity and diabetes where a
healthy lifestyle can make a substantial contribution to the health of our global community.
The Keynote presentation was delivered by Professor Sir Muir Gray of BVHC (Better Value Healthcare) in Oxford. His was an
inspirational keynote which resonated very strongly with my views on the impact of technologies such as the smartphone. The
conference was a very valuable opportunity to learn about CLAHRC and its strategy for collaboration. I very much hope to build
fruitful partnership projects with Prof Khunti (Preventative Actions), Prof Sally Singh (Chronic Condition Management) and Prof Sir
Muir Gray (Cost Effective Healthcare)
The Inition Virtual Reality Networking Event

3. The Hypo Sim Virtual Reality Simulator for Diabetes Sufferers
This virtual reality networking event took place at Inition offices in Hoxton, London and included a serious number of VR
demonstrators with many opportunities to try out VR headsets and motion tracking with 3D technology used for entertainment,
commercial and health applications. The event also included augmented and blended reality applications with a few
demonstrators that also included sensory experiences such as a simulated parachute jump complete with wind blowing your hair.
For more details go to http://www.meetup.com/London-Oculus-Rift-VR-Developer-Meetup/
The Ginicam Internet Broadcasting Solution for Monetising Knowledge and Brand
Development
I was first introduced to Ginicam at a taster event a couple of years ago. Now that the product is nearing launch, I recently
resumed discussions with the originators of Ginicam and grow increasingly excited at the potential of this internet broadcasting
solution to revolutionise opportunities for knowledge professionals to generate income and adopt a totally new business model
for monetising knowledge.
The Founders of Ginicam are also offering an investment opportunity which is shown below :Ginicam allows people around the globe to engage online in live interactive conversations, presentations or entertainment for free
or on a pay per view basis charged by the minute or session. Please click here for the Ginicam introduction and overview
document.
Please click on the film links below to gain more detailed information about Ginicam and examples of use:
A presentation about Ginicam and Gininet
Olympic athlete Dwain Chambers undertakes the first transaction on Ginicam
Actress Gillian Taylforth giving advice about acting
We are about to commence trading with celebrity led content on Eventbrite and Groupon. We are unlike most other tech startups in that we generate trading revenue from the time of go-live.
We have agreed to build white label Gininet websites for the ISMM – Institute of Sales and Marketing Management, IPM –
Institute of Promotional Marketing and the CIPR – Chartered Institute of Public Relations. We already have created a cash
generating test version VIA World – Virtual Incubator and Accelerator World. This is a project to bring organisations in the start-up
tech space together on a global basis. You can see this at viaworld.org.

4. We are currently selling shares at £10 each and the minimum investment is just £1,000. We have up to £250,000 shares available.
Ginicam Limited is a private limited company. All of the shares are ordinary shares of which there are one Million. The IP, patent
pending and all of the trading entities and URL’s sit within Ginicam Limited. We have ensured that we can sell shares to bring in
investment to get the business fully live and trading without any of the current shareholders having to dilute. Please note that we
will increase the cost price of shares to £20 each once we are live. If you would like to invest or have recently expressed an interest
in investing, please contact me.
We keep investors updated with progress through our shareholder updates, which are sent out every 2 to 3 weeks. There are
other shareholder benefits in that you receive 1.5% of gross trading revenues of any people or organisations you introduce to
Ginicam.
We have a business prospectus, 5 year cash flow projection, IP valuation and are happy to share with you. Please feel free to
contact me if you require any further information or have questions.
Yours sincerely,
Steve Sampson
CEO
Ginicam
Email: Steve@ginicam.com
I plan to visit the Technical Team developing Ginicam and provide a report in a future newsletter
TimeTag TV Knowledge Dissemination Technology
I visited the TimeTag TV stand at Learning Technologies recently and was impressed by its potential to make knowledge more
accessible by using speech to text technology to automatically create metatags for video presentations and sub-titles. This, like
Ginicam, has massive potential implications for any applications which involve the sharing of rich knowledge.
For more details, contact Stephen Clee at steve@timetag.tv or visit www.timetag.tv
Ingenie – A Gamification Case Study
I came across Ingenie by accident when I was browsing the web. I believe it is an excellent case study example of the enabling
technologies of measurement and feedback (telematics) can be used to gamify an industry to create fresh “win-win” opportunities
by empowering the customer to take responsibility for managing their own situation, in this case young driver insurance.
The Ingenie proposition involves fitting a driver monitoring device in the car and using a variety of feedback channels to let the
young driver know how he/she is performing and provide incentives in the form of insurance discounts for good driving
behaviours.
This same concept can be applied across many sectors to give competitive advantage through gamification strategies
PERA Technology Services for Funding and Product Development

5. I attended a workshop at the HQ of PERA Technology in Melton Mowbray to register my interest in becoming an Associate
Consultant for their LEAP programme. PERA have an enviable track record for securing European funding and with the launch of
the Horizon 2020 programme, the EU will be providing substantial funding to encourage SMEs to innovate new products. Through
PERA’s LEAP programme, I can get access to their specialist resources for product development, public funding, consultancy and
advice on tax relief for R&D.
If you would like to find out more, email me at david@gaitss.net
IORMA - the International Omni Retail Marketing Association
This month, I also accepted an invitation to join the Advisory Board of Iorma, and Association which provides a range of services
and specialist expertise around the future of commerce and the impact of technology on the way we do business. I hope to
provide my thoughts on the role of Gamification and Enabling Technologies and am very excited at being involved with so many
and varied experts in this field.
To learn more about IORMA, visit their web site at www.iorma.com
Upcoming Conferences
Below is a list of forthcoming conferences – also accessible at http://www.davidwortley.com/events.html
Date
Event Name / Description
Mar 10- INTED2014, the 8th International
14
Technology, Education and
Development
Mar 10- INTED2014, the 8th International
Technology, Education and
14
Development
Mar 10 - Carpe Diem - a proven collaborative
and rapid course development
Apr 17
method for effective learning design.
Mar 17- SCWS2014 - Science Centre World
19 2014 Summit - Public Engagement for a
Better World
Location
Web URL
Valencia, Spain
http://iated.org/inted/
Valencia, Spain
http://iated.org/inted/
On-Line MOOC
http://www.gillysalmon.com/uploads/
1/6/0/5/16055858/cdmooc_poster_final_2.pdf
Mechelen, Brussels,
Belgium
http://www.scws2014.org
Mar 19- ABSEL 2014 - Association for
Orlando, Florida, USA http://absel2011.wordpress.com/2012/04/03/absels21 2014 Business Simulation and Experiential
40th-annual-meeting-march-6-8-2013/
Learning
Mar 23- EKnow 2014 - Sixth International
Barcelona, Spain
27 2014 Conference on Information, Process
and Knowledge Management
http://www.iaria.org/confere
nces2014/eknow2014.html
Mar 24- CGAT 2014 - Computer Games and
25 2014 Allied Technologies
Singapore
http://www.cgames.com.sg/ #sthash.gcLLW3fc.dpbs
Mar 30 - Thaisim 2014 - 6th International
Apr 1
Thaisim Conference - Learning with
2014
Simulations and Games
Bangkok, Thailand
http://www.thaisim.org/ts14/
Apr 7-10 ICTLT - International Conference on
Teaching and Learning with
Singapore
http://www.ictlt.com/

6. Technology
Apr-2122
IGRSM 2014 - 7th IGRSM
International Conference and
Exhibition on Remote Sensing & GIS
Kuala Lumpur,
Malaysia
http://www.igrsm.com/igrsm2014
Apr 2830
*FUBUTEC'2014*
10th Annual Future Business
Technology Conference 2014
18th MedTech Investing Europe
Conference
Bruges, Belgium
http://www.eurosis.org/cms/?q=taxonomy/term/331
Lausanne,
Switzerland
http://www.medtechinvesting.com
Apr 2930
May 14- IEEE 3rd International Conference on Rio de Janeiro, Brazil http://www.ipca.pt/segah2014
16
Serious Games and Applications for
Health
May 23- 1st International Symposium on
Goyang City, South
www.seriousgamesconference.org
24 2014 Simulation and Serious Games
Korea
June 4-5
Brussels, Belgium
http://www.worldresearchcongress.com/
World Research and Innovation
Congress – Pioneers in Healthcare
Jun 6-8
IED 2014 Immersive Education
Summit
June 11- ISC 2014 International Conference
13
on Industrial Simulation
Jun 1524
Los Angeles, USA
Skovde, Sweden
http://www.eurosis.org/cms/?q=
taxonomy/term/355
www.iccgis2014.cartography-gis.com
Jun 18
5th Jubilee International Conference Riviera, Bulgaria
on Cartography & GIS & Seminar
with EU cooperation on Early
Warning and Disaster/Crisis
Management
Digital Leaders Awards Event
London
Jun 1921
Infotech 2014 – 3rd Annual World
Congress on Emerging Technologies
Dalian, China
http://www.bitcongress.com/InfoTech2014/default.as
p
Jul 3-5
ICICTE 2014 - The International
Conference on Information
Communication Technologies in
Education
Kos, Greece
https://docs.google.com/forms/d/1b-6wgkXZKhFuidgUFnWwxorIVqKhix3LGg4CjzZj58/viewform
Jul 5 –
Oregon Youth Jamboree
21 2014
Oregon, USA
http://oregonhibbs.com/2013/09/10/eugene-youthjamboree-faq/
Jul 7-9
6th EDULEARN conference Education and New Learning
Technologies
Barcelona, Spain
http://iated.org/edulearn/
Jul 7-11
45th Annual ISAGA Conference on
Simulation and Gaming
Dornbirn, Austra
http://www.isaga2014.com
http://www.digitalbydefaultnews.co.uk/digitalleaders100/sponsorship-opportunities/
Aug 7-10 AMCIS 2014 - The Philosophy in
Savannah, Georgia,
Information Systems track provides USA
a forum for scholars who are open
to questioning all aspects of
Information Systems and seeking to
find ways for the field to progress
Aug 25- SimTect 2014 Asia Pacific Simulation Adelaide, Australia
28
Training Conference
http://amcis2014.aisnet.org/index.php/track-list/77amcis-2014/103
Oct 20- Pergames Workshop
21
(provisio
nal)
Rome, Italy
TBA
Nov 2426
EiED 2014 Immersive Education
Initiative
Vienna, Austria
http://europe.immersiveeducation.org/
events/ied-europe-summit-2014
Dec 1-4
SEANES 2014 - 3rd International
Conference of the South East Asian
Network of Ergonomics Socieites
Singapore
http://seanes2014.org/index.html
http://www.simtect.com.au/
Archived Presentations, Images and Videos
I am archiving as many of my previous presentation, videos and event images as possible. You can access these from my web site
at :- http://www.davidwortley.com/conferences.html or visit my Slideshare page at :- http://www.slideshare.net/dwortley/
If you would like any presentations, videos or documents circulated to my network, I am happy to provide this service free of
charge for any material relevant to readers of this newsletter. If you are interested, contact me at david@davidwortley.com.
Best Regards
Best Regards
David Wortley FRSA
Founder and CEO
GAITSS – Gamification and Immersive Technologies Strategic Solutions
Shaping the Future of Business and Society through Human Development and Motivation
Mobile Phone : +447896659695
Email : david@davidwortley.com
Skype: davidwortley
Web: http://www.davidwortley.com
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