Strata-G Communications is a marketing agency that provides integrated marketing services including advertising, interactive, public relations, direct marketing, and other services. They have 15 years of experience working with major brands in the building trades industry. They offer expertise across multiple marketing disciplines and audiences. Their services range from large product launches to individual assignments like campaigns, promotions, and web development.

1. INTEGRATED MARKETING

2. EXPERTISE.
Imagine being able to work with one marketing partner
who truly understands the unique needs of retailers, dealers, contractors
and consumers.
Few agencies understand the comprehensive B2B and B2C aspects of the building
trades industry the way Strata-G Communications does. For the past 15 years, some
of America’s biggest names have relied on Strata-G’s expertise for nearly every
marketing discipline, targeting nearly every audience, and for every marketing
objective. From major product launch campaigns that include tightly integrated
merchandising solutions, public relations, advertising and Internet marketing, to
one-off assignments like broadcast campaigns, POP, SEO and web development,
Strata-G is the single-source solution for any of your marketing and sales initiatives.
A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D

3. YOU’VE GOT WORK TO DO.
AND WE CAN HELP
.
You have brand awareness to build. Market share to steal.
Leads to generate. Conversions to create.
And you better show a great return on your marketing investment or you’re “outta
there.” That’s where we come in. We’re an agency that cares more about your ROI
than we do our own. It may seem a strange formula for success, but we’re in this for
the long run, not the short-term gain.
We believe marketing is all about relationships – not just “your brand” with your
customers, distributors and dealers, but our brand with yours – and every marketing
solution we create is led by a team of veterans with 10-20 years’ experience.
We may not be the biggest agency you’ve worked with, but we’ll be the best
marketing partner you’ll ever have.
A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D

4. research creative digital direct media pr
data collection strategy & planning strategy & planning list acquisition strategy & media relations
WHAT
planning
online research Brand strategy social networks data enhancement thought leadership
audience analysis
focus groups Brand development moBile media dataBase Building crisis communications
WE DO in-depth interviews advertising & promotion social media predictive modeling
competitive report
analysis trade shows
& ethnographies
print video testing media Buying event marketing
field research
Broadcast email roi & ltv analysis value added media & speaker
market mix data training
outdoor maintenance lead generation promotional
price/product/ planning community relations
distriBution interactive programs custom applications lead scoring
trafficking content development
competitive insights direct marketing measurement & teleprospecting
analysis invoice strategic planning
market focus corporate identity campaign reconciliation
digital traffic management speakers Bureaus
market planning drivers
positioning e-commerce
research & management weBsite development
merchandising research

5. MEASURING
SUCCESS.
Metrics-driven strategies
increase your ROI with
every new initiative.
Strata-G’s strategic creative
development ideally begins and
ends with research. To create the
HOW most effective strategies, we start
with a solid understanding of
WE WORK your brand, your audiences, your
metrics
metrics
competitors, your objectives and
your past marketing learnings.
Only then do we formulate a
metrics-driven strategy, create
the right mix of tactical executions,
launch campaigns – and analyze
our performance.
We believe marketing
communications is a process
that should be consistently
monitored, honed and
improved over time.
A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D

6. COMPETITIVE.
Whether the relationship is retainer or project-based, and the service is creative, interactive, media
or PR, Strata-G uses a blended rate for each client. Because of this model, we can offer an extremely
competitive hourly rate, allowing us to give our clients access to all members of our team –
including participation from managing partners and senior-level directors – without worrying
about breaking the budget.
A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D

7. STRATEGY. SUCCESS.
SATISFACTION.
I nvente d fo r l i fe
Path.Forward.IT
driving technology
Some of the most recognizable names in business trust Strata-G as a marketing partner – regional, national and
international leaders who recognize the energy, expertise and pride we bring to every project. In fact, many of our
client relationships exceed 10 years, well beyond the industry average. In a business prone to quick flings with the
hot shop du jour, we think that speaks volumes about value, success and satisfaction.
A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D

8. contact us
strata-g.com
cincinnati
513-381-8855
Jeff eberlein
jeff.eberlein@strata-g.com
dale Justice
dale.justice@strata-g.com
david owens
david.owens@strata-g.com
chicago
Jim quinlivan
630-466-4291
jim.quinlivan@strata-g.com
CINCINNATI > CHICAGO