InitialView is an interview platform that provides video interviews for university and high school admissions. It has conducted thousands of interviews for over 100 schools. It offers convenient scheduling, a secure technological platform, and ensures the independence and integrity of the interview process. Looking ahead, InitialView plans to significantly expand its interview volume, offer services for international and graduate applicants, and launch new technologies to better manage interviews for admissions officers.

2. TABLE OF CONTENTS
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A NOTE FROM THE FOUNDERS 2
A SPECIAL NOTE FROM OUR HEAD OF SECONDARY RELATIONS 3
INITIALVIEW BY THE NUMBERS 4
INITIALVIEW IN THE NEWS 5
WHAT SETS US APART 6
WHAT OTHERS ARE SAYING 7
YEAR TO COME 9
APPENDIX: LIST OF COLLEGES & UNIVERSITIES 10

4. A SPECIAL NOTE FROM THE
HEAD OF SECONDARY RELATIONS
As many of you know, this spring I had the pleasure of joining the InitialView team to help with its expansion
into secondary schools.
When I first met Terry and Gloria and heard about InitialView over three years ago, my first thought was
that I would have loved to have a service like that in place when I was the Director of International
Admission at the Northfield Mount Hermon School. Since then, InitialView has quickly established itself as
the interview platform of choice in higher education.
I think boarding schools should benefit in the same way that colleges and universities do. After all, most
boarding schools are run like small colleges. Not only does InitialView have the best technology, our price is
right: we are free to the school, and the students pays a one-time fee of RMB 1200 (less than USD 200) for
the interview and writing sample. This means InitialView is a great choice for smaller schools that might not
want to pay a high yearly fee. Several schools have been working with us on a pilot basis, and this year we
anticipate ten to fifteen top boarding schools will be using our interviews. InitialView is so confident that it
has the right solution that it does not require any exclusivity or long-term contract.
I hope you will spend some time examining both the quality and value that InitialView offers. I am always
available to talk further about how InitialView can support you in your efforts, and we wish you best for this
admission cycle.
With best regards,
David Wivell

7. WHAT SETS US APART
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6
SCOPE
Each applicant has three options for the interview:
(1) Our Beijing office offers interviews at any time.
(2) We have an extensive network of cities where we offer interviews
during the admission cycle: Shanghai, Nanjing, Hangzhou, Suzhou,
Wuhan, Chengdu, Chongqing, Shenzhen, Zhengzhou, and Shenyang.
(3) We can offer our interviews via webcam to anyone in the world at
any time.
CONVENIENCE
Students can sign up, select a location and time, and pay online. Even during
crunch time last year, we were able to provide an interview to every student
who requested one.
TECHNOLOGY
Our patent-pending platform provides admission officers with the richness of
an unscripted interview while also ensuring that English ability can be confirmed
in as little as 30 seconds.
CERTAINTY
As students are reminded during our interview process, our videos are
preserved to prevent fraud. The interviews themselves are interactive,
unscripted and focused on the student’s own background and interests. Given
the preserved record and the personal focus of the interviews, students looking
to cheat would almost certainly opt out of the interviews or just apply to
schools which do not make interviews part of their process.
INDEPENDENCE
We do not do any interview training of any sort. We do not allow for retakes.
If a student wants to interview again, it must be 30 days later with a different
interviewer. The most recent interview is the interview we provide to schools.
COST
We are free to the school. Our cost to the student was a one-time fee of
US$95, which included all of the schools to which the student was applying (on
a per school basis, the cost to the student was often US$5-10). We anticipate
that our cost will increase slightly in 2013-2014.

10. YEAR TO COME
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SIGNIFICANT GROWTH
Based upon the number of universities and high schools who are looking to
benefit from our interviews next cycle, we are expecting to do many times the
number of interviews we did last year.
OTHER COUNTRIES
We have been piloting webcam interviews with students from countries other
than China, like Vietnam, Saudi Arabia, and India. Next cycle we will be able to
provide interviews for all international applicants who can find an internet
connection. We are also considering offering in-person interviews in some
cities outside of China.
NEW TECHNOLOGY
We will soon launch “InitialView 2.0”, a patent-pending interview management
system for admission officers. You will be able to internally manage the
interviews, solicit the opinions of colleagues, professors or alumni during the
review process, and rate the interviews in a systematic, secure and school-
specific fashion. Even schools with thousands of interviews will find that
benefitting from an information-rich, unscripted interview will take literally only
seconds per application.
GRADUATE SCHOOLS
This year we had numerous students proactively make our interviews part of
their application to U.S. graduate schools, ranging from MBA programs to
Masters in Public Policy. In response to this demand, during the next cycle we
will be offering interviews tailored for applicants to graduate programs.
HIGH SCHOOLS
In the spring we had the honor of David Wivell, the former international
admissions director at Northfield Mount Hermon, joining our team as the head
of secondary school relations. Thanks to his efforts, we are off to a brisk start
as applicants to U.S. high schools have already started pouring in.
INTERNSHIPS AND JOB PLACEMENT
There is no question that we learn the most from our interviewees, and we
already have students from last year who want to use our interviews this year
when looking for an internship.

11. APPENDIX: LIST OF SCHOOLS
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#!"Actively receiving" means schools which had either directly confirmed to us or to students that
they were accepting our interviews, or were publicly recommending or requiring our interviews.
This list continues to expand as the number of students doing our interviews grows and additional
schools confirm that they will accept our interviews. However, we respect the wishes of
institutions and will communicate to students if a school has told us that it does not accept our
interviews.
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Below is the list of schools which were "actively receiving" our interviews during the
2012/2013 admission cycle.1
Agnes Scott College
Amherst College
Babson College
Biola University
Brown University
Bryn Mawr College
Bucknell University
Carleton College
Carnegie Mellon University
Case Western Reserve University
Claremont McKenna College
Clark University
Colgate University
Cornell University
Drexel University
Duke University
Franklin and Marshall College
Furman University
George Washington University
Georgia Institute of Technology
Grinnell College
Harvard University
Harvey Mudd College
Indiana University
James Madison University
Johns Hopkins University
Lawrence University
Lewis and Clark College
Miami University (Ohio)
Middlebury College
Massachusetts Institute of Technology (MIT)
New York University (NYU)
North Carolina State University
Rose-Hulman Institute of Technology
Santa Clara University
Stanford University
Swarthmore College
Syracuse University
Tufts University
University of California – Los Angeles (UCLA)
UMass Amherst
University of Denver
University of Minnesota
University of North Carolina – Chapel Hill
University of Notre Dame
University of Pittsburgh
University of Rochester
University of Southern California (USC)
Washington and Jefferson College
Westmont College

12. CONTACT US
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Gloria Chyou
Head of University Relations
gloria@initialview.com
+1.617.500.VIEW (8439)
www.initialview.com
www.twitter.com/initialview
www.youtube.com/initialview
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