2. Meeting Your Needs About Coldwell Banker Burnet Marketing Activities The Sales Process Marketing Action Plan The Best Price Attainable Comparative Market Analysis MENU
6. Coldwell Banker has more than 126,000 sales associates working in more than 3,800 offices in 29 countries and territories. Let our networking work for you. Local Traditions, Global Connections About Coldwell Banker Burnet MENU
7. Coldwell Banker Home Services Coldwell Banker Burnet Burnet Home Loans Burnet Title Burnet Relocation Previews - Distinctive Homes Urban Lifestyles & New Homes Home Resource Center / Concierge Property & Rental Resources Coldwell Banker Insurance Program About Coldwell Banker Burnet MENU
10. Making Your Listings Searchable Online GOOGLE BASE Building upon our advertising relationship with search engine Google,™ we’re proud to be among the first national real estate providers to participate in Google Base™ – a service that enables any content provider to submit information that is searchable on Google, and improves the quality and breadth of real estate information online. Google leads the search engine industry with over 61 percent of searches performed worldwide – more than all other search engines combined.* Google Base helps Google provide its vast audience with detailed and structured real estate information. To take advantage of this marketing opportunity and promote your property on this search engine, we’ve entered into an agreement that ensures: • Your property listing appears on Google within a day of entering our system • Your listing gets automatically refreshed daily, so it outperforms less frequently updated listings • Your listing links potential buyers directly to your full listing at CBBURNET.com Our participation in this program lets us quickly deliver the most accurate and up-to-date listing information, giving you an appreciable online marketing advantage. And, because Google takes home buyers to your full listing at CBBURNET.com, we can also ensure their access to important selling features like multiple photos and our proprietary rapid response system. It pays to list with Coldwell Banker Burnet, for the resources and tech savvy that make a real difference. * Source: comScore Networks qSearch, April 2006
11. Making Your Home Easier to Find Online TRULIA.COM We’re proud to be among the first national real estate companies to become a listings provider for Trulia.com - the 2006 winner of Business Week’s “Best of the Web, Real Estate” award. Trulia has more than 2 million visitors a month, and their audience has been growing by double digits month-over-month for the past year. The reason for Trulia’s popularity is its easy to use Web 2.0 map-based search interface that provides high-level property information and links to property detail pages. To help make your home easier to find online, our agreement with Trulia.com ensures: • Your property listing appears on Trulia.com within 24 hours of entering our system • Your listing gets automatically refreshed daily, so it out-performs less frequently updated listings • Your Trulia.com listing links potential buyers directly to the full property listing at CBBURNET.com As Trulia.com expands the available toolset for online home shoppers, our participation in this program helps showcase your home for this important audience. And, because Trulia takes potential buyers to your full property listing at CBBURNET.com, your home’s marketing will continue to benefit from important selling features like multiple photos and our proprietary rapid response system.
12. The Internet As A Marketing Tool Through Coldwell Banker Burnet and the Internet, your property will receive international exposure. Buyers worldwide can learn about your property from the comfort of their own home – 24 hours a day, seven days a week, until it’s sold. You will find your home on the Internet at the following sites: www.CBBURNET.com www.google.com www.trulia.com www.coldwellbanker.com www.openhouse.com www.realtor.com Marketing Activities MENU
13. We have a greater Realtor.com presence than anyone else in the market. Marketing Activities MENU “ Featured Homes™” “ Featured Company™” “ Office Sign Rider” “ Office Standard Listing” “ Agent Showcase Listing”
14. Powerful eMarketing Advantage An online inquiry from CBBURNET.com , google,com, trulia.com, coldwellbanker.com, openhouse.com, realtor.com or our agent’s personal web site goes directly to your sales associate’s cell phone within seconds. In the blink of an eye, a potential buyer can connect with the sales professional who best knows the home and its unique selling features. Marketing Activities Online property inquires reach your sales associate’s cell phone in seconds! MENU
15. Powerful eMarketing Advantage Coldwell Banker Burnet has built, brokered, and bought some of the Internet’s most valuable online real estate for the marketing of your home. Marketing Activities Location. Location. Location. With CBBURNET.com, google.com, trulia.com, coldwellbanker.com, realtor.com, openhouse.com , and our sales associates’ personal Web sites , we’re sure to capture the web buyer, wherever they are! MENU
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18. Market Share By Price Range 29.1 % 32.3% 37% 41.4% 45.9% 47.9% 64.7% Based on information from the REGIONAL MULTIPLE LISTING SERVICE OF MINNESOTA, INC. representing dollar volume of properties sold/closed in the Twin Cities area for the period Jan. 1, 2006 through Sept. 30, 2006. While this data is deemed to be accurate, neither RMLS, Inc. nor any other affiliated agency guarantees or is responsible for its accuracy. This data may not reflect all real estate activity in the marketplace. Owned And Operated By NRT Incorporated Marketing Activities MENU
19. We utilize a variety of print media with premium position. Customized to meet your needs. Marketing Activities MENU
20. Coldwell Banker Burnet Home Protection Plan Marketing Activities Our Full-Service Philosophy Buying and owning a home can be one of the most wonderful and exciting experiences of your life. COLDWELL BANKER ® Burnet understands that. An important part of our service is our home protection plan. We are pleased to offer the COLDWELL BANKER Burnet Home Protection Plan. This comprehensive plan protects against unforeseen repairs or replacement of things like the furnace, appliances, water heater and more. As a buyer, you'll make your home purchase decision with confidence, knowing that you're protected from large, unexpected, covered repair bills. As a seller, the COLDWELL BANKER ® Burnet Home Protection Plan can translate into a better chance of selling, selling faster and selling closer to the asking price. The COLDWELL BANKER ® Burnet Home Protection Plan is an important part of the full-service offer available to you from COLDWELL BANKER ® Burnet Home Services - Making Dreams Come Home SM . MENU
21. Coldwell Banker Burnet Home Protection Plan Marketing Activities Average Out-of-Warranty Repair or Replace Costs Paying one low deductible per service call with the COLDWELL BANKER Burnet Home Protection Plan is a great way to budget your money for home repairs. Compared to the average cost for just one repair, you can see why more sellers and buyers are requesting the COLDWELL BANKER Burnet Home Protection Plan. Heating System $466 $2,355 (excluding ductwork) Central Air Conditioning $828 $2,266 (excluding ductwork) Internal Plumbing System $300 $1,319 (excluding fixtures) Water Heater $158 $646 Electric Main Service Panel $303 $1,196 Refrigerator $251 $1,031 Range /Oven /Cooktop $199 $752 System or Appliance Repair Replacement MENU
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25. How Do We Attract Buyers? Coldwell Banker Burnet Sales associate efforts TV and radio ads, billboards and print ads Cooperative sales with other brokers Internet and E-mail marketing Distinctive Homes magazine Institutional advertising Professional brochures Prime office locations Company reputation Home feature sheets Homes magazines Just-Listed cards Classified ads Open Houses “ For Sale” and “Sold” signs Community involvement National referral services Sales associate marketing Marketing Activities MENU
26. How Today’s Consumers Search for Real Estate * Source: 2006 National Association of REALTORS® Profile of Home Buyers and Sellers. Marketing Activities MENU
28. Virtual / Video Tour Marketing Activities Virtual and video tours can further show off the features of your home and give online home shoppers an additional reason to put your home on their shopping list. MENU
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33. Office Tour / Realtor Open Marketing Activities We’ll make sure that Coldwell Banker Burnet sales associates and other Realtors have an opportunity to see your home early in its marketing cycle. This ensures that the buyers they are working with are aware of your home, maximizing its exposure. MENU
34. E-mail Marketing and Networking Marketing Activities Coldwell Banker Burnet sales associates utilize their e-mail system, sales meetings and other networking opportunities to share information about your home with their 3,000+ fellow sales associates, increasing the chance that agents working with qualified buyers will know about your home. MENU
41. Based on 13 county Twin Cities metro area average sale price information for seller side transactions from REGIONAL MULTIPLE LISTING SERVICE OF MINNESOTA, INC. FOR THE PERIOD Jan. 1, 2006 to Dec. 31, 2006. While this data is deemed to be accurate, neither the RMLS, Inc. nor any other affiliated agency guarantees or is responsible for its accuracy. This data may not reflect all real estate activity in the marketplace. Owned And Operated By NRT Incorporated. Average Sale Price Comparison 2006 Marketing Activities MENU
43. What Is The Best Price Obtainable For Your Property? Best Price Obtainable We will help you determine the most effective list price for your property. Recently Sold & Other Properties Compared To Your Home Comparative Market Analysis MENU
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46. An Important Message About The Value Of Your House The price of your house must attract enough attention among buyers and brokers to generate showings and offers. Market Pricing Pricing you property competitively will help attract the greatest number of potential buyers. Best Price Obtainable The higher the price above realistic market value the fewer the buyers willing to consider your property. Above Realistic Market Value At Realistic Market Value Listing Price MENU
47. The Right Price For Your home….. Best Price Obtainable Above Realistic Market Value At Realistic Market Value Listing Price A home priced at its market value has a 95% chance of being sold with in a reasonable marketing period. The higher its price in relation to other similar properties currently being marketed, the less the probability of its sale. The initial exposure gets the most attention! Buyers make their decisions by comparison and homes which compare unfavorably with others, price wise, do not sell. Homes listed above market value attract the wrong prospects and help sell other homes. Buyers are often hesitant to buy homes which have had a long period of exposure to the marketplace, fearful that there is something wrong with them. Ultimately, the selling price of your home will be set by the market. We can serve you best by determining the current market value of your home. MENU
58. What are we doing to change tradition? Flex Closings Burnet Title recently introduced the FLEX Closing Program This unique program allows our buyers and sellers to sign documents prior to the closing date while in a private, stress-free environment. On the day of closing, we work behind the scenes to finalize the transaction, and you do what’s important to you! Next time just say “FLEX IT” The Sales Process It’s Simple MENU