Presentation to Employment Transition Ctr (8/12/11) highlighting the benefits of using Twitter as a source for:
- career/ business networking
- information gathering
- brand awareness / business building
Twitter completes the "Power Trio" (LinkedIn, Facebook, Twitter) and can be used effectively with other social media sites for personal branding and growing a wide network.
Grow network – make connections outside of your current circle Track trends – in news, industry, with prospects, community Business development – where are the opportunities? Promotion – product, service, region, company, news, brand, yourself Drive traffic – to website (top 7 referring websites are social media – with 3 being social networking sites: Twitter; Facebook; LinkedIn)
Twitter: Quicker profile setup Does not require verification of “follower” requests Much easier to connect than on LinkedIn or Facebook Free flowing exchange of information and for “live”, in the moment conversations
Retweet (RT). To retweet someone ’s tweet means to share it with your own Twitter followers. It quotes that person’s tweet and gives them the credit, so people can see the tweet and then choose to follow that person.
@Mention or Reply (@). Twitter has a unique replying feature. When a user ’s name is preceded by the @ symbol, it means the sentence (tweet) that follows is directed at them. Message . A message (also referred to as Direct Message or DM) is a private message sent via Twitter to one of your followers. In turn, people you follow can send you a private message. You cannot send a direct message to a user who is not following you. As opposed to replies and regular tweets, messages are completely private.
Retweet (RT). To retweet someone ’s tweet means to share it with your own Twitter followers. It quotes that person’s tweet and gives them the credit, so people can see the tweet and then choose to follow that person.
Hashtag (#) A hashtag - tweet with a # prefix. Way for people to search for tweets that have a common topic.
Retweet (RT). To retweet someone ’s tweet means to share it with your own Twitter followers. It quotes that person’s tweet and gives them the credit, so people can see the tweet and then choose to follow that person.
Retweet (RT). To retweet someone ’s tweet means to share it with your own Twitter followers. It quotes that person’s tweet and gives them the credit, so people can see the tweet and then choose to follow that person.
AVOID Negative comments, Politics,Controversial topics Las Vegas rule: What happens in social media stays online FOREVER! Share, contribute, be an asset , Not a # game, “less is more”, Quality vs. Quantity The more you contribute to others, the more you will earn a good reputation which can serve you well. Self-promotion is frowned upon. Sharing and posting career / job information, helpful links, social media tips, answering questions, or starting a discussion to benefit others is what it is all about.
Other sites: Topsy, WeFollow, JustTweetIt Target by “ categories ” similar to the “Yellow pages” rather than tags or phrases. Recently upgraded - now much faster to use with a better user interface. Use to research companies or individuals of interest, “follow” them and monitor relevant conversations to see what is being discussed about your industry.
AVOID Negative comments, Politics, Controversial topics Las Vegas rule: What happens in social media stays online FOREVER! Share, contribute, be an asset , Not a # game, “less is more”, Quality vs. Quantity The more you contribute to others, the more you will earn a good reputation which can serve you well. Self-promotion is frowned upon. Sharing and posting career / job information, helpful links, social media tips, answering questions, or starting a discussion to benefit others is what it is all about.