A great introduction to the location-based social network, Foursquare

1. Foursquare
1.21.10

2. SOCIALmedia
it’s changing the way we all communicate....

3. SOCIALmedia
it’s changing the way we advertise...

4. WHAT IS IT?
It’s the migration of human social behavior online.
It’s the new happy hour

5. It’s As big as the Super Bowl Audience
EVERYDAY!
50MM+ Active Facebook Users Everyday. Source: Facebook

6. It’s HERE TO STAY

7. but something’s
MISSING

8. online remains
VIRTUAL

9. the physical link between social media and
IN-PERSON
isn’t there

10. NOW until
enter the missing link...

12. Foursquare is a location based service social
networking game. translation

13. it’s a game that you play with your friends
that uses your phone’s GPS which rewards
you for exploring cities

14. answering
WHERE are you RIGHT NOW...

15. 250,000 active users
GROWING 60% month over month

16. with a
GLOBAL reach

17. GET OUT
explore. share. compete.

18. how’s it
WORK?

19. Travel. Check-In. T friends.
ell

20. +5 pts: Discovering a new place
+2 pts: Going out 2 nights in a row
+4 pts: 4 stops in a night
+6 pts: Bringing 6 friends
Earn points

21. what’s the point for USERS?
WHY

22. Crunked: Discovering a new place
Superstar: 50 di erent check-ins
Player Please!: Check-in with 3 of opposite sex
It’s about competition

23. Where are your friends right now?
What did your friends do this weekend?
Who were your friends hanging out with?
Friend recommendations... “what is this place?”
What’s the hot-spot around me right now?
It’s about friends

24. It’s about promotions

25. Disclaimer: Long weekend
It’s about analytics

26. It’s about the inside scoop

27. 1st check-in gets a free coke
Show us your 5th check-in, get free appetizer
Mayor gets a free beer
It’s about loyalty rewards

28. what’s the point for restaurants?
WHY

29. It’s about driving in-store visits

30. I don’t want to lose these!
It’s about creating loyalty

31. WOM
it’s about.....

32. How many people are checking into your establishment?
Where were these people before?
Where do they go after your establishment?
What does the cycle of tra c look like?
How is the cycle of tra c a ected by check-in promotions?
It’s about analytics

33. It’s easy

34. Did we mention it’s
FREE for now...

35. DOWNLOAD
the widget for your website

36. put foursquare postings everywhere
PROMOTEin-restaurant. online. outside

37. but before ANYTHING
DOWNLOAD IT
learn by immersion

38. Follow me on Twitter: @christu
Add me as a friend on facebook: /ctu
DON’T add me on foursquare because I’ll crush you!