1. SEO
BASICS
Wakabayashi
outpost

2. How
does
content
rank?
Google
has
over
1,000,000,000,000
unique
web
pages
in
its
search
index
with
91
Million
Searches
performed
every
day.

3. Algorithm
Stuff:
Keyword
in
URL
+
Keyword
in
Domain
Name
+
Keyword
in
TitleTag+
Size
of
Title
Tag
+
All
Kinds
of
Links
+
Link
Structures
+
Top
Level
domain
+
Applied
SemanKcs
+
Frequency
of
updates
+
Page
themes
+
Site
Size
+
DMoz
+
Unique
Content
+
Quality
Content
+
Site
Mapping
–
Popularity
+
other
secret
juice
+
Social
media
RegistraKons
+
Social
plug
ins
+
other
social
components+everything
else
an
engineer
can
think
of.

4. Searches
Are
from
Venus

5. Algorithms
are
From
Mars

6. Viral.
Social
Media.
Globalism.

7. • LinkedIn
saw
record
traffic
in
September
2008
with
11.9M
unique
visitors,
up
more
than
10%
from
August
(10.8M)
and
a
gain
of
193%
since
last
year.

8. There
are
now
at
least
150,000
and
likely
over
200,000
videos
published
everyday
on
YouTube.

9. • More
than
120
million
users
log
on
to
Facebook
at
least
once
each
day.
More
than
two-­‐thirds
of
Facebook
users
are
outside
of
college
.
The
fastest
growing
demographic
is
those
35
years
old
and
older

10. The
audience
talks
and
listens
at
the
same
Kme.

11. Bloggers
Rule.
The
most
recent
figure
of
blogs
by
TechnoraW
currently
stands
at
133
million.
The
same
report
of
the
Blogosphere
also
revealed
that
on
average,
900,000
blog
posts
are
created
within
a
single
24-­‐hour
period.
Search
Engines
like
blogs
the
most.

12. How
does
it
all
work
together?

13. The
perfect
tool
How
to
use
Social
Media
to
increase
your
SEO
ap
sitem
c
SEO
maW
Auto
ss.org
Buddypre
DaWng
Google
:
How
to
have
a
good
relaWonship.
Ephemer
al
Publish
ing
EO
s
aid
S
Plugin
press
Word

14. The
more
you
have
in
common
with
news
and
the
world
around
you..
You
and
swine
flu.
the
more
visible
you
become
to
the
search
engines.

15. Honesty
as
a
content
policy

16. UGC
POWER
How
to
use
Social
Media
to
increase
your
SEO
Of
the
105
million
Americans
who
parWcipate
in
social
media,
seven
million
are
considered
"heavy"
social
media
contributors
-­‐-­‐
defined
as
people
who
parWcipate
in
six
or
more
acWviWes
and
connect
with
at
least
248
people
on
a
one-­‐to-­‐many
basis
on
a
typical
week.
~media
shibs
to
social
research

17. Diverse
content
is
key
to
ranking

18. Be
Global

19. Resources
A
social
media
guide:
hXp://mashable.com/
List
of
SEO
plug-­‐ins
for
Wordpress:
hcp://www.wolf-­‐howl.com/seo/seo-­‐plugins-­‐for-­‐wordpress-­‐part-­‐ii/
List
of
social
media
sites
with
descripKons:
hcp://en.wikipedia.org/wiki/List_of_social_networking_websites
Social
media
from
the
google
perspecKve:
hcp://googleblog.blogspot.com/
Social
media
insight
and
staKsKcs:
hcp://www.web-­‐strategist.com/blog/

20. THE
AUTHOR
Dennis
Wakabayashi
is
a
Colorado
naWve
and
entrepreneur
who's
constantly
involved
with
new
media,
online
business
and
technologies.
When
not
covering
TED
for
Examiner.com
or
spending
Wme
with
the
family,
he's
the
founder
of
MojofiW,
supplying
global
companies
with
real-­‐Wme/
self
service
language
translaWons.
For
speaking
engagements,
reporWng
or
global
language
enablement,
Contact
work@wakabayashi.us