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Top 10 Tips for Get to the Top on Google from best-selling author, David Viney.

Business Technologie

Get to the top on Google 10 tips to get your website to the top of the major search engines David Viney UK SEO Expert

[object Object],[object Object],[object Object],[object Object],[object Object],1. See the size of the prize The (real) dotcom boom has only just begun “ Internet Prices on the High Street” “ The Best of Both Worlds” Where will we be in 2020?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Court the Crawl How to get listed by Google

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Find phrases that pay Mine the biggest marketing database in the history of mankind “ rug” # daily searches (P): 10,400 # competing pages (C): 35,200,000 KEI (P^2/C): 3.073 Rug is more than 4 times as popular a search, but present in less than half the number of pages “ carpet” # daily searches (P): 2,300 # competing pages (C): 82,600,000 KEI (P^2/C): 0.064

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4. Target the long tail And reduce your Cost of Acquisition substantially Demand Supply Relative Oversupply (e.g. “ski chalet”) Relative Undersupply (e.g. “catered ski chalet chamonix”) P & C (rebased) Increasing key-phrase length

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5. Prime your Pages The art of SEO Copy-writing & three simple rules 1 Keyword Prominence text nearer to the front carries more weight Good : “business printing from Chambers” Bad : “Chambers: we offer business printing” 2 Keyword Proximity text closer to each other carries more weight “ business card printing & leaflet printing” Better than : “business card & leaflet printing” 3 Keyword Density reduce incidence of irrelevant & filler words Good : “business printing” Bad : “business printing and more”

[object Object],[object Object],[object Object],[object Object],[object Object],6. Land the Links At it’s heart, the Google Algorithm is really very simple! 1 Link Quantity the more links the better (up to a point) Google is like a digital democracy – where a link from another site is like a vote for yours 2 Link Quality some votes carry more weight than others! Votes from well-established sites in a similar niche and using keyword-rich text are the best!

[object Object],[object Object],[object Object],[object Object],[object Object],7. Pay only for campaigns Or you will be dependent on Adwords for the rest of your life! Going broke on Google Adwords? If you think it costs a lot to buy paid positions now, just wait until the internet delivers 40% of all sales!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8. Get your business on the Map! Where’s the web going? It’s going local! Ever heard of Google Ride Finder, Google Transit or Google Street View?

[object Object],[object Object],[object Object],[object Object],[object Object],9. Continually Tune & Tweak SEO is less like a battle and more like a war

[object Object],[object Object],[object Object],[object Object],10. Play the long game It’s not the hare that wins the race!

Above all… Remember SEO is just one aspect of marketing… … which is, in itself, just one aspect of running a successful business… Don’t get obsessed! After all, that’s what people like me are for!

Affordable SEO training for business start-ups SEO Campaigns for growing businesses Visit us at Stand 361 after the seminar We are just around the corner ! Get 20% off RRP on our new and already best-selling SEO Book Or 10% off one of our SEO training courses for Business StartUps

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Insurers' journeys to build a mastery in the IoT usage

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Cracking the Cultural Competence Code.pptx

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