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The impact of social media
   on workplace learning
                              Jane Hart
Centre for Learning & Performance Technologies | Internet Time Alliance
2
C4LPT, 2011   3
4
Social media is a catalyst for change
     and we are moving into a
  new era of workplace learning
Top 100 Tools for
 Learning 2011

 List compiled from
          the
     Top 10 Tools
  contributions of
         531
       learning
    professionals
      worldwide
1 - Merging of personal, learning
       and working tools

    2 - Individuals are doing
        “their own thing”

   3 - Consumerization of IT
“Today already 47% of business technology users
           at North American and European companies report
           using one or more website(s) to do parts of their jobs
           that are not sanctioned by their IT department.
           We expect this number to grow to close to 60%
           in 2011 as frustrated workers work around
           IT to self-provision technology”

                How democratization of technology empowers employees, Forrester, 2011




© C4LPT, 2011                                                                           8
“between one-third and two-thirds of your
                employees are meeting their needs
                by working around you”



                             Jensen & Klein, Blind Spots, CLO Magazine, April 2011




© C4LPT, 2011                                                                        9
how can IT and L&D deal with
  this? Should they ..


  Ignore it – it’s not important

  Ban it – it’s disruptive

  Embrace it – it’s an important aspect
  of learning in the workplace




C4LPT, 2011                               10
C4LPT, 2011   11
who is using these tools?
  how are they using them?
  what can L&D do to support
  a broader approach to
  workplace learning?




C4LPT, 2011                    12
Smart Workers




C4LPT, 2011                   13
What tools are they using?




C4LPT, 2011                  14
IMPROVING PRODUCTIVITY
                                         Finding content         FINDING & USING
                 Personal                                            CONTENT
   Team        productivity
productivity

                                                                      Keeping up
                                                                        to date
                                                                       with new
                                                                       content




                                                                       Sharing
                                                                        links,
                                                                      resources
                                                                       & ideas

                                        Co-creating
                                         content
       JOINING & BUILDING                                  CREATING & SHARING
 NETWORKS & COMMUNITIES        The Smart Worker’s
C4LPT, 2011                   Guide to Social Media             CONTENT    15
www.C4LPT.co.uk/smartlearnersguide
                                     16
8 key features
how the Smart Worker
uses social media



               …and what
               L&D can do
©C4LPT, 2011                17
1 - The Smart Worker :
              recognises she learns
              continuously as she does
              her job

                  “today’s work environment doesn’t
               tolerate learners stepping out of their
              workflow to learn unless it is absolutely
                                        vital to do so”

                                   Gottfredson, 2011




              Integrate learning in the workflow

C4LPT, 2011                                          18
2 - The Smart Worker :
  wants immediate access
  to solutions to his
  performance problems

  “People don’t want to study a
  problem they want to solve it.”




Create more useful/usable content
Encourage effective use of Social Web

 C4LPT, 2011                            19
3 - The Smart Worker : is happy to share
what she knows




 Tap into this
   growing
phenomenon of
   sharing




C4LPT, 2011                                20
C4LPT, 2011   21
4 - The Smart Worker :
              relies on a trusted
              network of friends and
              colleagues




C4LPT, 2011                            22
“I’ve learned more in the last few
                     weeks by monitoring this
                     community than I have in the
                     past year in class….. It’s an
                     amazing group – I have seen
                     discussions on questions I hadn’t
                     thought about and received
                     pointers towards great articles.”


              www.C4LPT.co.uk/join-a-community/
C4LPT, 2011                                               23
4 - The Smart Worker :
              relies on a trusted
              network of friends and
              colleagues




              Help individuals build their own
              Personal Knowledge Networks (PKNs)
              Help groups set up their own
              Communities of Practice

C4LPT, 2011                                        24
5 - The Smart Worker :
              learns best with and from others
C4LPT, 2011                                      25
www.C4LPT.co.uk/shareandlearn
C4LPT, 2011                26
Provide a framework for conversations and discussions to take place
Encourage others to set up learning communities




                                    5 - The Smart Worker :
                          learns best with and from others
C4LPT, 2011                                                           27
6 - The Smart Worker : keeps up to date
                with his industry and profession




                          Help individuals with their Personal
                          Knowledge Management
                          Encourage others to curate content

© C4LPT, 2011                                                    28
7 - The Smart Worker :
constantly strives to
improve her productivity




Encourage use of personal devices
Carry out workflow audits
Offer a performance consulting service

C4LPT, 2011                              29
8 - The Smart Worker :
                thrives on autonomy

                          "Human beings have an innate
                          drive to be autonomous, self-
                          determined and connected to
                          one another.

                          Control leads to compliance;
                          autonomy leads to
                          engagement

                          A sense of autonomy has a
                          powerful effect on individual
                          performance and attitude.“



                 Encourage and support self-reliant
                 learners /workers

© C4LPT, 2011                                             30
Command & Control                  Encourage and Engage

 designing                    Training                The Non-Training Approach                        supporting
 delivering                                                                                             learning
 managing           20%        events                  continuously, in the workflow            80%
                                                                                                          and
  training                                                                                            performance
                                                         use of the Social Web
                             classroom                          job aids
                             e-learning                      building PKNs
                                                   building Communities of Practice                     “you know
                              blended
                                                                                                      you’re in a real
                          social e-learning          creating and sharing content                      community of
                              (learning            working/learning collaboratively                   practice when it
“Quantity is an             communities)                                                               changes your
                                                        improving productivity
antiquated way                                                                                           practice”
 of measuring
                                 tests
   success”
                          course completions
                                                         changes in performance

“I need a course”         training services

                                               performance consulting                     “I have a problem”


                      “the Civil Service wastes hundreds of millions of pounds every year – putting
                      staff through training courses that “do not work””
www.C4LPT.co.uk/nta

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DVG 2011 Jane Hart - social media in workplace learning

  • 1. The impact of social media on workplace learning Jane Hart Centre for Learning & Performance Technologies | Internet Time Alliance
  • 2. 2
  • 4. 4
  • 5. Social media is a catalyst for change and we are moving into a new era of workplace learning
  • 6. Top 100 Tools for Learning 2011 List compiled from the Top 10 Tools contributions of 531 learning professionals worldwide
  • 7. 1 - Merging of personal, learning and working tools 2 - Individuals are doing “their own thing” 3 - Consumerization of IT
  • 8. “Today already 47% of business technology users at North American and European companies report using one or more website(s) to do parts of their jobs that are not sanctioned by their IT department. We expect this number to grow to close to 60% in 2011 as frustrated workers work around IT to self-provision technology” How democratization of technology empowers employees, Forrester, 2011 © C4LPT, 2011 8
  • 9. “between one-third and two-thirds of your employees are meeting their needs by working around you” Jensen & Klein, Blind Spots, CLO Magazine, April 2011 © C4LPT, 2011 9
  • 10. how can IT and L&D deal with this? Should they .. Ignore it – it’s not important Ban it – it’s disruptive Embrace it – it’s an important aspect of learning in the workplace C4LPT, 2011 10
  • 12. who is using these tools? how are they using them? what can L&D do to support a broader approach to workplace learning? C4LPT, 2011 12
  • 14. What tools are they using? C4LPT, 2011 14
  • 15. IMPROVING PRODUCTIVITY Finding content FINDING & USING Personal CONTENT Team productivity productivity Keeping up to date with new content Sharing links, resources & ideas Co-creating content JOINING & BUILDING CREATING & SHARING NETWORKS & COMMUNITIES The Smart Worker’s C4LPT, 2011 Guide to Social Media CONTENT 15
  • 17. 8 key features how the Smart Worker uses social media …and what L&D can do ©C4LPT, 2011 17
  • 18. 1 - The Smart Worker : recognises she learns continuously as she does her job “today’s work environment doesn’t tolerate learners stepping out of their workflow to learn unless it is absolutely vital to do so” Gottfredson, 2011 Integrate learning in the workflow C4LPT, 2011 18
  • 19. 2 - The Smart Worker : wants immediate access to solutions to his performance problems “People don’t want to study a problem they want to solve it.” Create more useful/usable content Encourage effective use of Social Web C4LPT, 2011 19
  • 20. 3 - The Smart Worker : is happy to share what she knows Tap into this growing phenomenon of sharing C4LPT, 2011 20
  • 22. 4 - The Smart Worker : relies on a trusted network of friends and colleagues C4LPT, 2011 22
  • 23. “I’ve learned more in the last few weeks by monitoring this community than I have in the past year in class….. It’s an amazing group – I have seen discussions on questions I hadn’t thought about and received pointers towards great articles.” www.C4LPT.co.uk/join-a-community/ C4LPT, 2011 23
  • 24. 4 - The Smart Worker : relies on a trusted network of friends and colleagues Help individuals build their own Personal Knowledge Networks (PKNs) Help groups set up their own Communities of Practice C4LPT, 2011 24
  • 25. 5 - The Smart Worker : learns best with and from others C4LPT, 2011 25
  • 27. Provide a framework for conversations and discussions to take place Encourage others to set up learning communities 5 - The Smart Worker : learns best with and from others C4LPT, 2011 27
  • 28. 6 - The Smart Worker : keeps up to date with his industry and profession Help individuals with their Personal Knowledge Management Encourage others to curate content © C4LPT, 2011 28
  • 29. 7 - The Smart Worker : constantly strives to improve her productivity Encourage use of personal devices Carry out workflow audits Offer a performance consulting service C4LPT, 2011 29
  • 30. 8 - The Smart Worker : thrives on autonomy "Human beings have an innate drive to be autonomous, self- determined and connected to one another. Control leads to compliance; autonomy leads to engagement A sense of autonomy has a powerful effect on individual performance and attitude.“ Encourage and support self-reliant learners /workers © C4LPT, 2011 30
  • 31. Command & Control Encourage and Engage designing Training The Non-Training Approach supporting delivering learning managing 20% events continuously, in the workflow 80% and training performance use of the Social Web classroom job aids e-learning building PKNs building Communities of Practice “you know blended you’re in a real social e-learning creating and sharing content community of (learning working/learning collaboratively practice when it “Quantity is an communities) changes your improving productivity antiquated way practice” of measuring tests success” course completions changes in performance “I need a course” training services performance consulting “I have a problem” “the Civil Service wastes hundreds of millions of pounds every year – putting staff through training courses that “do not work””