Small Businesses and Social Media
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The document discusses using social media to grow a small business. It notes that 24% of small businesses have a social media presence and 70% feel it has met or exceeded expectations. It then provides steps for small businesses which include researching their online reputation, defining goals, monitoring mentions, reminding customers, and executing a social media strategy. Contact information is also provided for the author.
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Small Businesses and Social Media
- 1. Using Social Media To Grow Your Small Business Robyn Tippins, Yahoo! Developer Network
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- 5. Define Your Goals Strategy
- 6. Monitor Mentions and React Execute
- 7. Remind, Remind, Remind Execute
- 8. Robyn Tippins Sleepyblogger.com Twitter: @duzins Email: [email_address] Phone: 510-579-5558 Community Manager Yahoo! Developer Network developer.yahoo.com
Hinweis der Redaktion
- Research from
- 3 phases – (research) Know Your Market- Who are they? Where are they online? This defines which social strategies you’ll employ. \
- User Twitter search, Google alerts, Yelp, Merchant Circle, and any sites that your market frequents. Is brand cleanup needed? Has anyone ever heard of your company? Are their pockets of interest somewhere online?
- Define measurable goals. Start small, and set short term goals. Traffic is not an objective, but a result of successfully meeting an objective. Traffic doesn’t make anyone rich, just ask any site that’s been on the homepage of Digg.
- Meta Search Pipe: http://pipes.yahoo.com/pipes/pipe.info?_id=nHNB8TJm3BGumlGA9YS63A Blog Search Pipe: http://pipes.yahoo.com/pipes/pipe.info?_id=zleB1ze82xGJa4CP0kqv4w Online Brand Protection: http://pipes.yahoo.com/pipes/pipe.info?_id=Jh95M3e_2xGvwTWd0kqv4w Social Media Pipe: http://pipes.yahoo.com/pipes/pipe.info?_id=f1ae63990f6d5b9e48ce807a77bb9995
- Put your social media links everywhere: Email signature, business cards, homepage, blog posts, Newsletter signups, newsletters
- you can launch a social media marketing campaign and get your product or msg out there, but if it doesn’t help your business, it’s a waste of your time