The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
Fixing the media Filmfestival Oostende
1. Fixing the Media
The impact of social, mobile and
other new media on your business
jo@dearmedia.be
@jcaudron
zaterdag 15 september 12 1
2. • a digital consulting company
• founded in 2009 by Jo Caudron
• our mission is to help you finding a new
balance between the certainties of
your traditional business and the
opportunities of innovations in
(digital) media
• our scope is everything in the digital
space, with focus on social, mobile,
tablets, location, connected TV,
new radio, ...
• We work for large European clients
@jcaudron
zaterdag 15 september 12 2
3. New version coming in October
www.MediaMorgen.com
@jcaudron
@jcaudron
zaterdag 15 september 12 3
4. To get this started...
• Who is using? • Who is using?
- Twitter - an iPhone
- Facebook, Google+, ... - an Android phone
- LinkedIn, Plaxo - a Blackberry
- Pinterest - a Microsoft Windows phone?
- Email - a Nokia, Samsung, Sony
- LBS Ericsson, ...
- Augmented Reality - a tablet (iPad, Android, ...)
- Apple TV, Boxee, ...
@jcaudron
zaterdag 15 september 12 4
5. A short history of everything (in media)
Analogue Digital
Connected (internet) Social
Everything is getting mobile
And the mobile eco-system will go to the living room very soon ...
@jcaudron
zaterdag 15 september 12 5
6. The Perfect Storm
Media Are Changing
@jcaudron
zaterdag 15 september 12 6
7. Drivers of change
Content choice
the power of many
Social Media advertising Clutter
Convenience, Richness & Control poor Creativity
@jcaudron
zaterdag 15 september 12 7
8. Drivers of change
Content choice
@jcaudron
zaterdag 15 september 12 8
9. Drivers of change
advertising Clutter
On average we are exposed to over 3.000 brand impressions each day!
@jcaudron
zaterdag 15 september 12 9
10. Drivers of change
advertising Clutter
On average we are exposed to over 3.000 brand impressions each day!
@jcaudron
zaterdag 15 september 12 10
11. Drivers of change
+
Convenience, Richness & Control
@jcaudron
zaterdag 15 september 12 11
12. Drivers of change
TIMESHIFTING
Convenience, Richness & Control
@jcaudron
zaterdag 15 september 12 12
13. Drivers of change
PLACE SHIFTING
Convenience, Richness & Control
@jcaudron
zaterdag 15 september 12 13
14. Drivers of change
AUTHORITY SHIFTING
the power of many
Social Media
@jcaudron
zaterdag 15 september 12 14
15. Drivers of change
Fragmentation
Content choice
the power of many
Social Media advertising Clutter
Convenience, Richness & Control poor Creativity
Frustration
Shift of control and ownership
@jcaudron
zaterdag 15 september 12 15
16. The perfect one-size-fits-all package for the print
(quasi-monopolist) market
Fun
TV
Breaking
culture news
Discovery In-depth
analysis
Sports
Specials
Jobs
Services
Classifieds Trends &
Weather Lifestyle
@jcaudron
zaterdag 15 september 12 16
17. In the digital world, there already is a better
alternative for each feature
Fun
TV Can you compete with
For each part of the Breaking these players?
package there are culture news
Should you build your
multiple online
own
alternatives In-depth
Discovery - traffic app
‣ free on the web analysis
‣ paid-for on mobile and - weather app
tablets Sports - job app
Specials
- food community
Jobs - ...
Services
Classifieds Trends &
Weather Lifestyle
@jcaudron
zaterdag 15 september 12 17
18. My Alternatives...
Angry Birds
Twitter,
Yello App
Facebook
Boxee
RSS
Fun
Digg.be
TV CNN online /
Breaking app
culture news
Spotify + Metafy
Newspaper
Website
Twitter, Discovery In-depth
Facebook analysis
Blogs
Sporza.be Sports
Vertical sites
Specials and specialties
portals
LinkedIn, Jobs Traffic: Inrix +
Monster, ... Services iCoyote (iPhone)
Pinterest,
Classifieds Trends & blogs
eBay Lifestyle
Weather
@jcaudron Weather Pro (iPhone)
zaterdag 15 september 12 18
19. @jcaudron 7.000.000.000
zaterdag 15 september 12 19
35. What might impact TV? Non-linear viewing!
2000-2010
@jcaudron
zaterdag 15 september 12 35
36. Age 18-25, asked for Ad Skipping...
Never Daily
Multiple
times a week
January 2012
Source: DearMedia and Ehsal Management School
@jcaudron
zaterdag 15 september 12 36
37. May 2012
@jcaudron
zaterdag 15 september 12 37
38. What might impact TV? Direct OTT Distribution!
@jcaudron
zaterdag 15 september 12 38
42. Censorship
Economic
abuse of
power
Privacy issues
+
@jcaudron
zaterdag 15 september 12 42
43. IF THIS HAPPENS
THERE WILL BE NO MORE MONEY
IN OUR LOCAL
MEDIA AND ENTERTAINMENT
ECOSYSTEMS
zaterdag 15 september 12 43
44. BTW, where is the money?
zaterdag 15 september 12 44
45. Content King?
Don’t think so!*
* just provoking you a bit
zaterdag 15 september 12 45
46. We pay for ...
• We never paid for news, we paid for newspapers
@jcaudron
zaterdag 15 september 12 46
47. We pay for ...
• We never paid for news, we paid for newspapers
• We never paid for movies, we paid for cinema or rental
@jcaudron
zaterdag 15 september 12 47
48. We pay for ...
• We never paid for news, we paid for newspapers
• We never paid for movies, we paid for cinema or rental
• We never paid for TV, we pay for Catch-Up TV
@jcaudron
zaterdag 15 september 12 48
49. We pay for ...
• We never paid for news, we paid for newspapers
• We never paid for movies, we paid for cinema or rental
• We never paid for TV, we pay for Catch-Up TV
• We never paid for football, we paid for being in the arena
@jcaudron
zaterdag 15 september 12 49
50. We pay for ...
• We never paid for news, we paid for newspapers
• We never paid for movies, we paid for cinema or rental
• We never paid for TV, we pay for Catch-Up TV
• We never paid for football, we paid for being in the arena
• We never paid for music, we paid for a CD, or instant availability of ALL
music
@jcaudron
zaterdag 15 september 12 50
51. We will pay for experiences
Create great experiences, convenience of delivery and people will pay (even
for stuff that is also available for free)
@jcaudron
zaterdag 15 september 12 51
52. What about the
movie business?
zaterdag 15 september 12 52
53. The Package is still the Package,
the experience around it is evolving
Fun
TV
Breaking
culture news
Discovery In-depth
analysis
Sports
Specials
Jobs
Services
Classifieds Trends &
Weather Lifestyle
@jcaudron
zaterdag 15 september 12 53
54. 4K
Convenience
Quality
zaterdag 15 september 12 54
55. Availability
Catalogue
Release
Windows
zaterdag 15 september 12 55
56. Entertainment
Social
Belonging
zaterdag 15 september 12 56
57. Convenience Catalogue Belonging
Release Availability =
Quality Social
Windows Entertainment
zaterdag 15 september 12 57
59. Want to be ready?
Be in the cloud
Start using
social networks Get a decent
Get on Twitter
smartphone
Go over the top
@jcaudron Get a tablet
zaterdag 15 september 12 59
60. Beware of Macro-Myopia*
*the trend to overestimate the impact of change on the short term
and to underestimate the impact of change on the long term.
Don’t say I didn’t warn you ;-)
@jcaudron
zaterdag 15 september 12 60
