Richie's Deli

Hinweis der Redaktion

4. Facebook- Richie has a Facebook for himself, and sometimes promotes the restaurant. However we have heard from numerous students that he is “creepy” on Facebook and stalks people. Still he could definitely use Facebook to his advantage. Online ordering- Not too many people we asked in our surveys knew about online ordering. However, with better promotion people may enjoy this feature a lot more since a problem we discovered was that many people were intimidated by the long lines at Richie’s. When you click to order it opens a new window. Website- besides the menu and online ordering Richie’s website is not very interactive. There is a photo gallery, menu, online ordering, and merchandise sales. The website is very scattered and could be easier to navigate through.
7. Who is our target audience? Students- who are in between classes and are trying to grab food between classes. Also Richie’s is a good place for students to meet up. Professors- in between classes. They may have a break and want to get our of their offices. They also may like Richie’s because there is not just “student food” there. They can still feel welcome and not out of place. Great place to meet up on campus for all people, and also caters to people who are working in the tech center all day. Workers- There is a lot of construction and local or campus workers who can easily grab quality cheap food during their lunch breaks for a reasonable price. There are also facility and office workers at temple who can get food on lunch time.
8. Students- constantly on the internet whether it would be checking Facebook or doing homework at the tech center, and checking emails. 86% of our student users use the internet more than 2 hours a day. Professors- not online as much as students, but still are generally online at least some point during the day checking emails, and updating blackboards. More and more adult and young professionals are starting to be online in different aspects such as checking the news and making Facebooks. Workers- Mostly not online because they are working out in the field. They do however check emails, social networks etc. Also they may be more apt to having smartphones to check their social networks and emails on since they are out and about all day.
11. Jimmy johns has clear steps on how to order online, before the user begins.  This allows the user to understand the process instead of being confused.
15. Facebook- they have a facebook app, and page. So you can order food directly from your facebook. You can upload a picture to their facebook “halloween pictures”. They also have contests for free jimmy johns stuff. Twitter- they tweet deals, and jokes such as “have you ever had a sandwhich delivered to your sweetie the same as flowers” Blog- “Freaky Fast Blog” they have some of their videos, photos, topics such as “why is jimmy johns so addictive”. All the social media sites link to the blog. Youtube- JJ has their own youtube channel that features all of their commercials that people have made.
23. Pros: They know that connecting with students who are on Facebook and more likely to check their specials and updates by seeing a newsfeed than going to the website.
25. Usability: People may be confused that the restaurant is a classy restaurant from the site as compared to the cheap deli that it is.
36. Opportunities: online ordering via phone is missing around Temple. This could not only bring Richie more business but it will cut down line size, and give people food when they need it. It will save Richie time and save people time as well. Positioning: Position Richie’s as a friendly, easy, and fast place to get food. Become a regular Richie’s customer. You walk up, and he already knows what you want to get. Richie cares about customers- because of this he offers incentives for buying food.
37. •Daily Specials oSpecials will be emailed daily to website members and also receive text messages with daily specials that can be redeemed for that day. ♣This will allow members to receive deals and increase memberships for the benefits •Online Ordering oThe new online ordering will be done directly from the Richie’s website instead of opening into a new window to sign in to. It will have the same appearance as the rest of the Richie’s website instead of looking completely different ♣This will allow the process of online ordering to be much easier for the consumers. •Phone App oFor iPhone and Droid phones. The app will have menus, be able to connect to the website via log in and also ordering straight from the phone. ♣This makes ordering ahead even easier. Students can order while they are in class and go pick it up so they don’t have to waste time standing around in line. •Scavenger Hunt oThere will be a photo scavenger hunt posted on Richie’s website and to view the list you must log in. The pictures must all be posted under your teams name in order to win. ♣This will increase members and also increase involvement among Richie’s and its fans. •Log In oThe rest of the ideas all revolve around a site login. This will bind the whole Richie’s community together under one large blog where everything is connected. ♣This will make the members more connected with one another and hopefully increase site usage •T-Shirt Contest oFor students looking for a resume booster, Richie’s will host a design contest for their new t-shirts. The designs will all be posted on the blog to be voted on by the Richie’s community •Photo Contest oPosted in a blog forum, people can submit their entry for the photo contest, and people can vote on their friends pictures or pictures the like the most. •Richie Points oEverytime you eat at Richie’s your account will earn “Richie Points” which can be saved up and used for merchandise and food •Blog oIncorporate a blog which everyone can read and write blogs. They can talk about food, favorite sandwiches, general topics, post pictures and rate contest entries •Burger Eating Contest oA burger contest on campus used to promote the opening of the new website and all the new features. Pictures from the event will be posted on the blog.