The slides of the talk I gave at Startup Müsli in Kibla, Maribor in November 2012. In the talk I presented how software development in startups differs from programming as done at school, in personal projects, or at more classical software development companies. Namely, the primary role of a programmer in a startup is not to play with the latest and greatest (unreliable) technology, but being an integral part of a product discovery team.

1. Software Engineering in Startups
@dusano
Startup Müsli – Spletne Urice
Maribor, 2012-11-20

2. mag. Dušan Omerčević, UDI RI
VP of Engineering @zemanta
@dusano
dusan.omercevic@zemanta.com
restreaming.me
linkedin.com/in/dusanomercevic

3. VC warning!
The core business of startups is
searching for a repeatable and scalable
business model and not playing with
(unreliable) technology!

4. Build the right product
vs.
build the product right?

5. Product Discovery

6. Google's Way

7. Zemanta's Way

8. Measure Anything, Measure Everything
http://codeascraft.etsy.com/2011/02/15/measure-anything-measure-everything/

9. Take Home Message
• The core business of startups is searching for a
repeatable and scalable business model, not
technology.
• Engineers should be integral part of the
product discovery team.
• Measuring is the essence of Management.