Net a-porter: Durham
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This document outlines a $182,000 marketing budget for Net-a-Porter.com, including $180,000 for Google Adwords and $2,000 for a Pinterest contest. The target audience is women ages 18-35. It recommends using Facebook, blogging, and other social media to communicate, engage customers, and increase traffic to the site. The goals are to communicate through social media and engage customers to help drive more traffic to Net-a-Porter.com.
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- 3. Ad Example
- 4. Budget $180,000 Google Adwords + $2,000 Pinterest winner = $ 182,000 total
- 7. Pin it to win it Be involved
- 8. Facebook Get Involved 700 million world wide user Biggest usage spikes weekdays 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET Communicate