The document discusses two website redesign projects and the benefits of effective user interface design. It shows "before and after" examples of the websites for Tampa Obstetrics and Kingsroad Financial. The "before" sites had cluttered and disorganized interfaces, while the "after" redesigns improved usability with cleaner designs and easier navigation. The document also discusses the importance of search engine optimization and user interface design for website usability and visibility.
1. Before & After: Website Redesigns
A look at the results of two website redesigns and
the benefits of effective user interface design
2. Company Introduction
Bop Design is a full-service marketing communications agency that
understands the challenges of a small business. We provide the
following services:
âą Advice on allocating your marketing dollars, focusing on high-quality
initiatives that maximize ROI and increase visibility
âą Strategic, consistent design that connects with your clients,
communicates your unique value proposition and builds brand loyalty
âą Professional, effective marketing communications that fit within your
budget
Web Redesigns- Before & After
21. Search Engine Optimization
What is SEO and why is it important?
âą A website may contain valuable information that could increase its
page rank
âąWithout allowing the search engines to efficiently read it, that
information inherently loses value
âąA company loses potential clients
âąAt Bop Design, we design websites with SEO principles in
mindâŠfor maximum visibility
Web Redesigns- Before & After
22. User Interface
What is User Interface Design and why is it important?
âąOften overlooked when it comes to non-enterprise websites
âąDirectly influences the usability of any website
âąHaving an aesthetically pleasing site does not necessarily translate
into a website that can be read, retained and navigated efficiently
âą Focus on building websites that streamline content and feature
efficient navigationâthe most content with the least amount of
clicksâso your message gets across quicker and clearer
Web Redesigns- Before & After