1. Starbucks
Howard Schultz: Building Starbucks Community

2. Starbucks Basic Facts
2005
6.4 B USD
+ 10.200 stores 37 countries 115.000 partners
22%
per year
+2
Since 1987
China

3. How did Starbucks get here?
I Dream big dreams

4. How did Starbucks get here?
Create coffee bars where
drinking coffee was part of
a social experience
Howard Schultz
First Store 1st visit Joins Starbucks
1971 1981 1982

5. How did Starbucks get here?
The Goal
“to serve a great cup of coffee building a company with soul”
leaves World’s Top
Starbucks
Coffee Retailer
1985
20
Buys
3.8M
USD 1 store
1987

6. Who is Howard Schultz?
Howard
Schultz

7. What made Starbucks what it is today?

8. What made Starbucks what it is today?
partners
Howard
Schultz’
Vision
coffee community

9. What makes Howard Schultz a great Leader?
• Inspirational
• Innovator
• Entrepreneur
• Passionate
• Cares
• Motivator
• Open
• “Hands on”
• Trustworthy
• Humble

10. Quote
Howard Schultz
“Don't be threatened by people smarter than you.
Compromise anything but your core values.
Seek to renew yourself even when you are hitting
home runs. And everything matters.”

11. What made Starbucks what it is today?
equality
Our welfare
listening
Partners benefits
training Our
Community
Our
Coffee

12. Starbucks experience

13. “Establish Starbucks as premier purveyor of the finest coffee in the world
while maintaining our uncompromising principles while we grow”
Great Work Environment
Embrace Diversity
Standards of Excellence
Satisfied Customers
Contribute to Communities
Profitability is Essential

14. What about in Portugal?
?

15. Examples in Portugal
Delta
Rui Nabeiro
Delta Cafés
“Um cliente um amigo”

16. Examples in Portugal
Montepio
510.000
Montepio
“Defendemos um crescimento inteligente, baseado no
conhecimento e na inovação; um crescimento
sustentável, assente na gestão adequada de recursos;
e um crescimento integrador, que garanta emprego,
coesão económica e social.”

17. Starbucks Memo
2007
“Watering down of the Starbucks experience”
“No longer reflecting the passion our partners feel about our
coffee”

18. Starbucks
In 2008
“Starbucks added stores too quickly, focused too much
42%
2007
on speeding up lines and reducing costs than keeping
customers happy.”
In 2008 Howard Schultz was again appointed CEO
2008
7100
3,5 hours
2 years

19. “To inspire and nurture the human spirit
– one person, one cup and one neighborhood at a time.”
Our Coffee
Our partners Our customers Our shareholders
Our stores
Our neighborhood

20. Starbucks
In 2011
11.7 B USD
+ 17.000 stores 55 countries 149.000 partners
6200
+10.800
USA

21. How Starbucks fought for its life
without losing its soul?