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Will Bigger Data Mean
Bigger Problems or
Opportunities?




              TALK ABOUT US USING   THE EVENT
              #FUTUREM              #BigDataBoston
Big Data tidal wave is upon us. But what is
Big Data?




#BigDataBoston                                2
Digital technologies flood us with data




#XXXXXXXXXX                               3
The amount of data we create is multiplying




 From dawn of        48 hours     48 hours in
civilization until    in 2011        2020
       2003
    #BigDataBoston                                4
As data multiplies, so does its complexity




#BigDataBoston                               5
But, it can also be a problem




#BigDataBoston                  6
We know how to use data to keep score




                                        7
But not very good at knowing customers
How can marketers keep pace and plan for
the future?
                 We’ll discuss:
                 • Big Data Today and Tomorrow
                 • Competition for Data
                 • Consumer Power
                 • Impact on Advertising & Media
                 • Online Meets Offline
                 • The Future of Commerce and Currency
                 • The Future of Personalization
                 • Common Truths & Principles




#XXXXXXXXXX                                              9
Discussion leaders



                                            Matthew Keylock - Senior Vice
       Paul Hunter - COO                    President, Media Partnerships,




 David Spitz - EVP, Business &         Rob Holland - General Manager, DLX
     Platform Development                      Consumer Products




                     Dan Salmon - Equity Research Analyst,
                       Advertising & Marketing Services


#BigDataBoston                                                               10
Tweet your questions to @dunnhumby


                  Paul Hunter
#Data2Knowledge

#BigDataBoston    @mattkeylock


#FutureM          @hollandrvh



                  @pdsalmon



                  @David_Spitz

#BigDataBoston                       11

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Will Bigger Data Mean Bigger Problems or Opportunities?

  • 1. Will Bigger Data Mean Bigger Problems or Opportunities? TALK ABOUT US USING THE EVENT #FUTUREM #BigDataBoston
  • 2. Big Data tidal wave is upon us. But what is Big Data? #BigDataBoston 2
  • 3. Digital technologies flood us with data #XXXXXXXXXX 3
  • 4. The amount of data we create is multiplying From dawn of 48 hours 48 hours in civilization until in 2011 2020 2003 #BigDataBoston 4
  • 5. As data multiplies, so does its complexity #BigDataBoston 5
  • 6. But, it can also be a problem #BigDataBoston 6
  • 7. We know how to use data to keep score 7
  • 8. But not very good at knowing customers
  • 9. How can marketers keep pace and plan for the future? We’ll discuss: • Big Data Today and Tomorrow • Competition for Data • Consumer Power • Impact on Advertising & Media • Online Meets Offline • The Future of Commerce and Currency • The Future of Personalization • Common Truths & Principles #XXXXXXXXXX 9
  • 10. Discussion leaders Matthew Keylock - Senior Vice Paul Hunter - COO President, Media Partnerships, David Spitz - EVP, Business & Rob Holland - General Manager, DLX Platform Development Consumer Products Dan Salmon - Equity Research Analyst, Advertising & Marketing Services #BigDataBoston 10
  • 11. Tweet your questions to @dunnhumby Paul Hunter #Data2Knowledge #BigDataBoston @mattkeylock #FutureM @hollandrvh @pdsalmon @David_Spitz #BigDataBoston 11