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From teacher to entrepreneur
How to make the progression
Presented by Duncan Wilson

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Let me introduce myself
• Secondary School teacher (Chemistry & ICT)
• 16 years in classroom
• Head of Department
• Head of Year
• Started making online content in 2006
• Left teaching September 2014
• Director of Edukey Education Ltd

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Teachers making money
• Content
• Blogging
• Consulting
• Writing
• Guest speaking
• Edtech

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The idea!
•Observe
•Value?
•Scalable?
•Global?
•Complexity?
•Mobile?
•Monetise?

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Where a child sits in the classroom
really matters!
Behaviour must be good for effective
teaching & learning.
Teachers need to know their
students’ abilities & needs.
Our idea

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Class Charts prototype

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Your prototype
• Spend zero or minimal cash
• Sketches on paper
• Powerpoint mock up
• Get feedback & refine

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Get one of these

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Work work work!
• Keep working at school but work with your
developer to build your products.
• Do not do ANY product development at school.
• Customer / product discovery (your colleagues)
• LISTEN!
• Start selling to customers.
• LISTEN!
• Cope for as long as you can!

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Data rich seating charts.
Linked to point based
achievement &
behaviour / soft skills
tracking.
The initial product

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Class Charts includes
an analytics engine
which uses seating
positions & behaviour
data
... to identify how
students influence
each other.
Further development

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Bully alert
Friendship groups
Intelligence events
Predictive analytics
Native mobile app (with CEMAS)
Develop & refine

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Get some of these

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Get more of these

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...plan how you will quit teaching
• Save as much cash as you can
• Cope for as long as you can
• Do the numbers
• Try for a sabbatical or going part time
Quit teaching 
Exit plan

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• On and off site
• Think as a teacher – you are a parasite
• Benefits & clear message
• Contact bloggers
• Find partners (tech & sales)
Marketing with zero cash

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Pricing
• Ask opinion (exhibit!)
• Compare with competitors
High price
Low price
Low quality High qualityYOU
Competitor 1
Competitor 2
Competitor 3
Competitor 4

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Funding tips
• Digital Development fund
• Jobs Growth Wales
• Business Wales
• Finance Wales
• International Trade WAG support
• CEMAS

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Investor tips
• Do you need it?
• The longer you succeed the more valuable you
become
• Trade shows
• Be ready for a meeting
• What do YOU want?

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Tools we use

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Our products
www.reportcommentbank.co.uk www.literacyassessment.co.uk www.provisionmap.co.uk
www.iepwriter.co.uk www.classcharts.com www.schoolrobins.com

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Questions
www.edukey.co.uk
support@edukey.co.uk
0845 094 6427