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Does your social media strategy follow from your goals?
- 5. Goals to Tactics
Goals
Tactics
Listening In
Online Communities
Blogs
Microblogs
Wikis and Collaborative Sites
User Generated Content
Online Boards
Gaming
Emails
Web Pages
•
•
•
•
•
•
C2C
Discussion
B2C
Discussion
B2C
Promotion
Control
Locus
Customers
Both
Both
Both
Both
Both
Customers
Customers
Firm
Communities: Facebook, Google Groups, LinkedIn, FourSquare
Blogs and Microblogs: Twitter, Tumblr
Wikis and Collaborative Sites: Digg, Wikipedia, Reddit
UGC: Flickr, Youtube, Instagram, Vine , Pinterest, Snapchat
Boards, review and comment: Epinions, Open Table
Social gaming; Farmville, MMRPGs
© Carl F. Mela 2014
Fuqua Forbes Future of Marketing –5