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Kids and online gaming report
Focus on device ownership [USA]
Don't own or use at home   Use at home
 Device Ownership
Total: 96%      87%        74%        62%           21%             17%       10%




                36%       12%
     64%

                                     28%

                          61%
                51%
     32%                             33%
                                                    15%            12%
                                                                               6%
                                                    6%              5%          4%




                        Handheld
  Computer    Games      games     Mobile                                     Tablet
  or laptop   console    console (Not iPhone)                               (not iPad)
Device Ownership by age   Proportion who own each of the devices

100%

 90%                                               Computer or laptop
 80%
                                                   Games consoles
 70%               67%      68%
                                           67%
                                           64%
                            60%
 60%
                                           63%
                                                   Mobile (not iPhone)
                   53%


 50%    46%                 46%
                                           46%     Handheld games console
                            44%

 40%
        29%                                        iPhone
 30%
                   21%

 20%               17%                             iPad
        14%
                            11%

 10%                        8%
                                           9%
        5%
        2%
                   4%
                            7%
                                           7%
                                           5%      Tablet (not iPad)
                   2%
 0%     1%



        6-7       8-10     11-12        13-14
Proportion of those who either own
Device Ownership / Users by age             the device or use it at home

100%                 95%
                                   98%                98%

         94%
                                   90%                90%       Computer or
 90%                 87%
                                                                laptop
         80%         79%                              80%
 80%                               78%
                                                      75%       Games consoles
 70%                               67%

         62%                                                    Mobile (not
 60%                                                            iPhone)
                     53%


 50%     46%
                                                                Handheld games
                                                                console
 40%                                                            iPhone
 30%                               26%

                     21%
                     19%
                                   21%                          iPad
 20%     18%
                                   17%                18%
                                                      16%

         12%
                                                      10%
 10%     5%
                     8%                                         Tablet (not iPad)

 0%
         6-7        8-10          11-12             13-14
Of those who own a computer or laptop or use
 Age of computer                                        one at home




                                  24%                                         A mean computer
                                                                              age of 2.4 years
                                             19%

                       15%
                                                         13%

              8%                                                                9%
                                                                     7%
                                                                                            5%




     About Between 6 months to 1 year old
           6 months old   Between 1-2Between 2-3Between 3-4Between 4-5 years old years old / don't know
                                        years old years old years old    Over 5    Not sure
   Mean excludes
DK / NS responses
Devices used to play games                     ...in the last month

                Proportion of those who own / use at home at least one device
        89%     Proportion of those who own / use at home the specific device     3% have not played any
                                                                                 games on them in the last
  77%                              75%                                           month (boys 2%; girls 5%)
                    74%
              71%
                                                                   66%
                                                                                      63%
                             55%

                                                                                                  43%

                                                   30%

                                             19%
                                                             14%
                                                                                11%
                                                                                             4%




                        Handheld
 Games        Computer   games     Mobile                                                     Tablet
 console      or laptop  console (Not iPhone)                                               (not iPad)
...in the last month
Devices used to play games   Proportion of those who own / use at home at
                             least one device
100%

 90%                                                       Games console

                                 80%
 80%                 78%
                                                    79%    Computer or laptop
         73%
                     71%         71%

 70%     71%
                     66%
                                                    69%
                                                           Mobile (not iPhone)

 60%
         53%
                                 54%
                                                           Handheld games console
 50%                                                48%
                                                           iPhone
 40%
                                                           iPad
 30%

 20%     18%
                     17%         19%
                                                    20%    Tablet (not iPad)
         13%         15%         16%
                     11%         14%
                                                    11%
 10%     8%
                                  8%                       I don't play any computer
                     3%
         2%                       4%
                                                    4%     or video games
 0%                  2%



         6-7        8-10        11-12             13-14
...in the last month
Devices used to play games   Proportion of owners / users of the specific device

100%
                     90%          89%
                                                                 Games console
 90%     88%
         84%
                                                    88%

                     84%


 80%     78%
                     75%
                                                                 Handheld games
                                  73%
         70%         70%          69%               70%          console
 70%     66%
                                  65%               65%
                                  63%
                                                    64%
                                                    60%
                                                                 iPhone
 60%                 56%



 50%                              46%
                                                                 Computer or
         42%         42%                                         laptop
         40%
 40%                                                38%
                                                                 iPad
                     32%

 30%                              28%
                                                    25%

                                                                 Tablet (not iPad)
 20%

 10%                                                             Mobile (not
                                                                 iPhone)
 0%
         6-7        8-10        11-12              13-14
96% either own a computer or laptop or use one
Computer or Laptop                        at home (e.g. borrow a parent’s or a sibling’s)


                                                                                                              4%
            32% Have their own                              64% Use at home                                Don’t own
                                                                                                           or use at
                                                                                                             home


 74% of owners / users have played a game                     19% of these play games on a computer or
   on a computer or laptop in the last month                   laptop everyday and 25% play most days


                   19%                25%                        30%                     16%        7% 2%


             Everyday    Most days   2-3 days a week    Once a week    Every 2-3 weeks   Once a month or less


Favourite games
 / franchises on
    this device
  [unprompted]:
                         5%          4%                3%             3%       3%
87% either own a games
Games console                                   console or use one at home


                                                                                                13% Don’t
                         51% Have their own                           36% Use at home            own or
                                                                                                  use at
                                                                                                  home


    89% of owners / users have played a                         16% of these play games on a games
game on a games console in the last month                     console everyday and 24% play most days


                   16%               24%                      32%                    17%          9%    4%


             Everyday    Most days    2-3 days a week   Once a week    Every 2-3 weeks   Once a month or less


Favourite games
 / franchises on
    this device
  [unprompted]:
                     15%             9%                 5%            4%         4%
74% either own a handheld
Handheld games console                                  games console or use one at home


                                                                          12%
                              61% Have their own                                         26% Don’t own or
                                                                         Use at
                                                                                           use at home
                                                                         home



75% of owners / users have played a game on                  17% of these play games on a handheld games
 a handheld games console in the last month                    console everyday and 26% play most days


                   17%                26%                       27%                      20%         8% 3%


             Everyday    Most days    2-3 days a week    Once a week   Every 2-3 weeks     Once a month or less


Favourite games
 / franchises on
    this device
  [unprompted]:
                   22%               9%            4%            3%               2%
62% either own a non-iPhone
Mobile Phone (non-iPhone)                            mobile phone or use one at home


                 33% Have their                    28%                       38% Don’t own or
                     own                        Use at home                    use at home




30% of owners / users have played a game on              19% of these play games on a non-iPhone
 a non-iPhone mobile phone in the last month           mobile phone everyday and 20% play most days


               19%                 20%                22%                17%           14%         8%


          Everyday     Most days   2-3 days a week   Once a week    Every 2-3 weeks   Once a month or less



 Favourite games /
 franchises on this
device [unprompted]:
                             40%              6%                   4%
21% either own an iPhone or use one at home


 6% Have            15%                                    79% Don’t own or
their own        Use at home                                 use at home




  66% of owners / users have played a                 26% of these play games on the iPhone
  game on the iPhone in the last month                  everyday and 35% play most days


                       26%                        35%                     19%            13%       5%2%


            Everyday    Most days   2-3 days a week   Once a week   Every 2-3 weeks   Once a month or less



 Favourite games /
 franchises on this
device [unprompted]:
                              38%             5% [Panfu]            2%
17% either own an iPad or use one at home


 5% Have           12%
                                                           83% Don’t own or
their own         Use at
                                                             use at home
                  home



  63% of owners / users have played a                      23% of these play games on the iPad
   game on the iPad in the last month                       everyday and 33% play most days


                   23%                       33%                       22%               16%        3%3%


            Everyday   Most days    2-3 days a week    Once a week   Every 2-3 weeks   Once a month or less



 Favourite games /
 franchises on this
device [unprompted]:               36%                4%
10% either own a
Tablet (non-iPad)                         non-iPad tablet or use one at home
                6% Use at home

 4% Have                                               90% Don’t own or
their own                                                use at home




   43% of owners / users have played a                        15% of these play games on a non-iPad
game on a non-iPad tablet in the last month                   tablet everyday and 24% play most days


               15%                 24%                         32%                        17%        7%    5%


            Everyday   Most days    2-3 days a week    Once a week      Every 2-3 weeks     Once a month or less



 Favourite games /
 franchises on this
device [unprompted]:               32%                7%               5%
                                                [Solitaire]    [Words with Friends]
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American kids and their gaming devices - from iPads to Gameboys

  • 1. Dubit Kids and online gaming report Focus on device ownership [USA]
  • 2. Don't own or use at home Use at home Device Ownership Total: 96% 87% 74% 62% 21% 17% 10% 36% 12% 64% 28% 61% 51% 32% 33% 15% 12% 6% 6% 5% 4% Handheld Computer Games games Mobile Tablet or laptop console console (Not iPhone) (not iPad)
  • 3. Device Ownership by age Proportion who own each of the devices 100% 90% Computer or laptop 80% Games consoles 70% 67% 68% 67% 64% 60% 60% 63% Mobile (not iPhone) 53% 50% 46% 46% 46% Handheld games console 44% 40% 29% iPhone 30% 21% 20% 17% iPad 14% 11% 10% 8% 9% 5% 2% 4% 7% 7% 5% Tablet (not iPad) 2% 0% 1% 6-7 8-10 11-12 13-14
  • 4. Proportion of those who either own Device Ownership / Users by age the device or use it at home 100% 95% 98% 98% 94% 90% 90% Computer or 90% 87% laptop 80% 79% 80% 80% 78% 75% Games consoles 70% 67% 62% Mobile (not 60% iPhone) 53% 50% 46% Handheld games console 40% iPhone 30% 26% 21% 19% 21% iPad 20% 18% 17% 18% 16% 12% 10% 10% 5% 8% Tablet (not iPad) 0% 6-7 8-10 11-12 13-14
  • 5. Of those who own a computer or laptop or use Age of computer one at home 24% A mean computer age of 2.4 years 19% 15% 13% 8% 9% 7% 5% About Between 6 months to 1 year old 6 months old Between 1-2Between 2-3Between 3-4Between 4-5 years old years old / don't know years old years old years old Over 5 Not sure Mean excludes DK / NS responses
  • 6. Devices used to play games ...in the last month Proportion of those who own / use at home at least one device 89% Proportion of those who own / use at home the specific device 3% have not played any games on them in the last 77% 75% month (boys 2%; girls 5%) 74% 71% 66% 63% 55% 43% 30% 19% 14% 11% 4% Handheld Games Computer games Mobile Tablet console or laptop console (Not iPhone) (not iPad)
  • 7. ...in the last month Devices used to play games Proportion of those who own / use at home at least one device 100% 90% Games console 80% 80% 78% 79% Computer or laptop 73% 71% 71% 70% 71% 66% 69% Mobile (not iPhone) 60% 53% 54% Handheld games console 50% 48% iPhone 40% iPad 30% 20% 18% 17% 19% 20% Tablet (not iPad) 13% 15% 16% 11% 14% 11% 10% 8% 8% I don't play any computer 3% 2% 4% 4% or video games 0% 2% 6-7 8-10 11-12 13-14
  • 8. ...in the last month Devices used to play games Proportion of owners / users of the specific device 100% 90% 89% Games console 90% 88% 84% 88% 84% 80% 78% 75% Handheld games 73% 70% 70% 69% 70% console 70% 66% 65% 65% 63% 64% 60% iPhone 60% 56% 50% 46% Computer or 42% 42% laptop 40% 40% 38% iPad 32% 30% 28% 25% Tablet (not iPad) 20% 10% Mobile (not iPhone) 0% 6-7 8-10 11-12 13-14
  • 9. 96% either own a computer or laptop or use one Computer or Laptop at home (e.g. borrow a parent’s or a sibling’s) 4% 32% Have their own 64% Use at home Don’t own or use at home 74% of owners / users have played a game 19% of these play games on a computer or on a computer or laptop in the last month laptop everyday and 25% play most days 19% 25% 30% 16% 7% 2% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on this device [unprompted]: 5% 4% 3% 3% 3%
  • 10. 87% either own a games Games console console or use one at home 13% Don’t 51% Have their own 36% Use at home own or use at home 89% of owners / users have played a 16% of these play games on a games game on a games console in the last month console everyday and 24% play most days 16% 24% 32% 17% 9% 4% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on this device [unprompted]: 15% 9% 5% 4% 4%
  • 11. 74% either own a handheld Handheld games console games console or use one at home 12% 61% Have their own 26% Don’t own or Use at use at home home 75% of owners / users have played a game on 17% of these play games on a handheld games a handheld games console in the last month console everyday and 26% play most days 17% 26% 27% 20% 8% 3% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on this device [unprompted]: 22% 9% 4% 3% 2%
  • 12. 62% either own a non-iPhone Mobile Phone (non-iPhone) mobile phone or use one at home 33% Have their 28% 38% Don’t own or own Use at home use at home 30% of owners / users have played a game on 19% of these play games on a non-iPhone a non-iPhone mobile phone in the last month mobile phone everyday and 20% play most days 19% 20% 22% 17% 14% 8% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on this device [unprompted]: 40% 6% 4%
  • 13. 21% either own an iPhone or use one at home 6% Have 15% 79% Don’t own or their own Use at home use at home 66% of owners / users have played a 26% of these play games on the iPhone game on the iPhone in the last month everyday and 35% play most days 26% 35% 19% 13% 5%2% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on this device [unprompted]: 38% 5% [Panfu] 2%
  • 14. 17% either own an iPad or use one at home 5% Have 12% 83% Don’t own or their own Use at use at home home 63% of owners / users have played a 23% of these play games on the iPad game on the iPad in the last month everyday and 33% play most days 23% 33% 22% 16% 3%3% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on this device [unprompted]: 36% 4%
  • 15. 10% either own a Tablet (non-iPad) non-iPad tablet or use one at home 6% Use at home 4% Have 90% Don’t own or their own use at home 43% of owners / users have played a 15% of these play games on a non-iPad game on a non-iPad tablet in the last month tablet everyday and 24% play most days 15% 24% 32% 17% 7% 5% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on this device [unprompted]: 32% 7% 5% [Solitaire] [Words with Friends]

Hinweis der Redaktion

  1. Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]
  2. Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]; 6-7 [250]; 8-10 [250]; 11-12 [250]; 13-14 [250]
  3. Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]; 6-7 [250]; 8-10 [250]; 11-12 [250]; 13-14 [250]
  4. Q2. How old is your computer? Base: Those who have or use computer at Q1 [961]
  5. Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets?Base: Those who own / use at least one device [989]; Those who own / use each specific device: Games console [867]; Computer [961]; Handheld games console [738]; Mobile (not iPhone) [617]; iPhone [208]; iPad [171]; Tablet (not iPad) [97]
  6. Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets?Base: Those who own / use at least one device [989]; 6-7 [244]; 8-10 [245]; 11-12 [250]; 13-14 [250]
  7. Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets?Base: Those who own /use each specific device: Games console [867]; Computer [961]; Handheld games console [738]; Mobile (not iPhone) [617]; iPhone [208]; iPad [171]; Tablet (not iPad) [97]
  8. Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets? Base: Those who own / use the device []Q8. How often do you play games on each of these devices / gadgets? Base: Those who have played a game on the device in the last month []Q3B. At the moment what is your favourite game in each of these platforms? Base: Those who have played a game on the device in the last month []