Research from Dubit looking at the performance of various casual MMOS aimed at children over the past three years. Games include Moshi Monsters, Club Penguin and more.

1. Dubit Children’s MMOs Market Trends
Children’s MMOs
Market Trends

2. Dubit -
UK. Which virtual worlds have you played? N: 500 (2011)
Popular CMMOs: UK boys & girls, 7 - 11 years (2011)
0%
13%
25%
38%
50%
ClubPenguin
MoshiMonsters
BinWeevils
Bearville
NeoPets
Stardoll
Habbo
Noneofthese
WebKinz
Poptropica
GaiaOnline
1%
4%5%
6%
10%11%
14%
21%
27%
47%
50%
2

3. Dubit -
Favourite Games: UK boys & girls, 6 - 12 years (2013)
0%
5%
10%
15%
20%
Mario
AngryBirds
FIFA
Minecraft
MoshiMonsters
CallofDuty
MarioKart
TempleRun
Skylanders
Lego
Sonic
JustDance
TheSims
ClubPenguin
Halo
3%
4%4%
5%5%5%5%
6%6%
9%
11%
13%
14%
16%
18%
UK. What are your top three favourite computer games? N: 500 (2013)
3

4. Top Kids’ Gaming IPsDubit -
What are your top three favourite computer games? N: 500 (Q1 2013)
0%
5%
10%
15%
20%
AngryBirds
Mario
Minecraft
TempleRun
CallofDuty
JustDance
TheSims
ClubPenguin
Poptropica
Bewjewled
Lego
Pokemon
MarioKart
3%3%3%3%3%3%
4%4%
5%5%
10%
12%
19%
Favourite Computer Games USA: Boys and
girls, 6 - 12 years

5. Top Kids’ Gaming IPsDubit -
What are your top three favourite computer games? N: 500 (Q1 2013)
0%
5%
10%
15%
20%
Mario
AngryBirds
Minecraft
CallofDuty
MarioKart
TempleRun
Lego
JustDance
TheSims
ClubPenguin
3%
4%4%
3%
5%
3%
5%
10%
19%
12%
4%4%
5%5%
6%6%
9%
13%
16%
18%
Favourite Computer Games UK Vs. USA: Boys
and girls, 6 - 12 years

6. Dubit -
0%
10%
20%
30%
40%
Club Penguin Moshi Monsters
2011 2013
Toy Ownership: UK boys & girls, 7 - 11 years (2011,
2013)
6
UK. Which toys do you own from the games that you’ve played? N: 500 (2011), N: 1,500 (2013)

7. Dubit -
Awareness: UK boys and girls, 6 - 12 years (2011,
2013)
UK. Which virtual worlds have you heard of? N: 500 (2011), N: 1,500 (2013)
0%
25%
50%
75%
100%
Club Penguin Moshi Monsters
2011 2013
7

8. Dubit -
UK & US. Which have you played in the last month? N: 500 (2011), N: 1,855 (2012)
0%
8%
15%
23%
30%
WorldofWarcraft
Webkinz
Minecraft
Wizard101
Foopets
Bearville
PixieHollow
Toontown
2011 2012
8
Recently Played: UK / US boys & girls, 6 - 12 years
(2011, 2012)

9. Dubit -
UK & US. Which have you played in the last month? N: 1,000 (2011), N: 1,500 (2013)
0%
10%
20%
30%
40%
Club Penguin Moshi Monsters
2011 2013
9
Recently Played: UK / US boys & girls, 6 - 12 years
(2011, 2013)

10. Dubit -
Club Penguin Trends: UK & US Kids that play Club
Penguin (2011, 2013)
UK & US. Which have you played in the last month? N: 2,000 (2011), N: 1,500.(2013)
0%
10%
20%
30%
40%
6-7
8-10
11-12
2011 - Played That Month 2011 - Aware of Game 2013 - Played That Month 2013 - Aware of Game
10

11. Dubit -
Moshi Monsters Trends: UK & US Kids that play
Moshi Monsters (2011, 2013)
UK & US. Which have you played in the last month? N: 2,000 (2011), N: 1,500.(2013)
0%
10%
20%
30%
40%
6-7
8-10
11-12
2011 - Played That Month 2011 - Aware of Game 2013 - Played That Month 2013 - Aware of Game
11

12. Dubit -
Regular Monthly Play: UK / US boys & girls, 6 - 14
years (2012)
0%
10%
20%
30%
40%
ClubPenguin
Webkinz
Poptropica
MoshiMonsters
Neopets
PixieHollow
Wizard101
Minecraft
WorldofWarcraft
Toontown
Buildabearville
Stardoll
FreeRealms
Runescape
OtherVW’s
Habbo
Panfu
Binweevils
UK US
UK & US. Which have you played in the last month? N: 855 (UK), N: 1,000 (US)
12

13. Dubit -
Kids Research
• Market analysis
• Prototype and concept testing
• Competitor analysis and market scoping
• IP / trend spotting
• Design & ideation
• Monetization strategies
• Ethical marketing
• Transmedia modeling
13
Dubit: Research, Build & Launch digital
experiences for kids brands
Kids Game Development
• Game design and ideation
• Character and brand design
• Game development
• Virtual Worlds and Casual MMOs
Kids Apps
• iOS and Android games
• Interactive storybooks
Launch
• Game promotion and player acquisition

14. Dubit - 14
Dubit: Just a few of our customers

15. Dubit -
If you’d like to know more about what we do checkout our website dubitlimited.com or send Matthew an email:
matthew@dubitlimited.com. We love to talk!
Address
The Half Roundhouse
Wellington Road
Leeds
West Yorkshire
LS12 1DR
Phone
(+44) 113 3947 920
Email
matthew@dubitlimited.com
15
Dubit: Get in touch!