4. 品牌的力量——联合利华旗下品牌
个人护理
食品
家庭护理 其他
联合利华 Unilever Foodsolutions
我们的客户包括：肯德基、必胜客、真功夫、
旗下品牌 俏江南、辛香汇、星巴克等，和他们一起，饮
食策划将美食带给了千家万户。
Health, hygiene & beauty
Unilever aims to help people feel good, look
good and get more out of life. At the heart of
this mission is hygiene - and health through
hygiene.
19. The Cloud Computing Ecosystem is Growing Rapidly
云计算生态圈高速发展！
Layers Leaders Rising Why it Matters
Better Apps,
Software as a Service Lower TCO
(SaaS)
Build Better,
More Scalable
Platform as a Service Apps at a Lower
(PaaS) Cost
Eliminate
Hardware and
Infrastructure as a Software
Service (IaaS) Infrastructure
20. Enterprise Cloud Adoption is Accelerating
海量的云用户！
Momentum to Date Reaching a Tipping Point
$1.6B+ revenue “Cloud Computing is the #1 strategic
82K+ companies technology of 2010….By 2012, 20%
of businesses will own no IT assets”
3M+ companies
3K every day
“Every enterprise should be
roadmapping their adoption of the
170 enterprises cloud”
400K+ users
“Cloud Services are a $42B market…
490,000 developers …Cloudsourcing takes the cloud to
102B objects on S3 the next step”
21. Cloud Technology: CloudWorks Breaks Down SAAS Silos
关键：云计算服务供应商和连接云之间，云和非云系统的工具
SalesWorks PeopleWorks
IT Business
Break down my Unleash information
SaaS Silos where I work
• Identity, Security, &
Compliance
• Context &
Aggregation
Others • Integration &
Delivery
23. Facebook – Some Interesting Stats
数据和SNS的KPI
• More than 500M users (250M one year ago) KPI
多于5亿用户
– 70% outside the US （70%美国以外）
– 50% log on in any given day （每天50%登录） KPI
– Average user has 130 friends （每个人平均130个好友） KPI
– Average user creates more than 90 pieces of KPI
content every month （每个用户每月90个新内容）
• More than 100M mobile users （1亿手机用户）
• More than 15% of traffic to major portals comes from
Facebook （为其他门户带去15%的流量）
• Translated into 70 languages（4个人翻译70种语言）
25. Demographics – It’s not just for College Kids Anymore
年轻人推动中老年人！
• Rapid growth in older
demographics
• Rapid growth in ―non
tech‖ markets
• Does it ―lose its cool
factor‖ among younger
users?
Younger+older=Youngolder!
淘宝，QQ，Facebook
High-Teens!
26. The Social Graph - ―Going Global‖ is a No Brainer
真正全球化！
连卖票的都沾光!
Global+Local=Glocal!
31. The Professional Profile of Record
最大的应用是“信用”！
De-facto way for business people to manage their professional brand
Anne Chiu
Director, Mobile
Current Co: Microsoft
Internet Industry| Seattle
Previous Co: Google| San Francisco | High Tech
Education: Stanford University
Connections: 500+ | Recommendations: 8
