Today we concentrate on the value of planning your blog strategy. We spoke more about the value of the Pareto Principle, especially when selecting your topic and choosing what to share your expertise on.
3. Mark Albion
Study by Srully Blotnick
1500 Business School Grads
DON STANLEY | @3rhinomedia | Spring 2013
4. Mark Albion
Study by Srully Blotnick
1500 Business School Grads
Cat A: said they wanted to make money first so that they could do what
they really wanted to do later—after they had taken care of their financial
concerns
Cat B: said they would pursued their true interests first, sure that money
eventually would follow.
DON STANLEY | @3rhinomedia | Spring 2013
5. Mark Albion
Study by Srully Blotnick
1500 Business School Grads
Cat A: said they wanted to make money first so that they could do what
they really wanted to do later—after they had taken care of their financial
concerns
Cat B: said they would pursued their true interests first, sure that money
eventually would follow.
CAT A Respondents: 1245 (83%)
CAT B Respondents: 255 (17%)
DON STANLEY | @3rhinomedia | Spring 2013
6. Mark Albion
Study by Srully Blotnick
1500 Business School Grads
CAT A Respondents: 1245 (83%)
CAT B Respondents: 255 (17%)
After 20 years, 101 of the 1500 respondents had become millionaires. How
many do you think were in each category?
CAT A = ?
CAT B = ?
DON STANLEY | @3rhinomedia | Spring 2013
7. Mark Albion
Study by Srully Blotnick
1500 Business School Grads
CAT A Respondents: 1245 (83%)
CAT B Respondents: 255 (17%)
After 20 years, 101 of the 1500 respondents had become millionaires. How
many do you think were in each category?
CAT A = 1 out of the 1245 respondents
CAT B = 100 out of the 255
DON STANLEY | @3rhinomedia | Spring 2013
8. Mark Albion
The study's author, Srully Blotnick, concluded that "the overwhelming
majority of people who have become wealthy have become so
thanks to work they found profoundly absorbing. . . . Their 'luck' arose
from the accidental dedication they had to an area they enjoyed.”
What is your key takeaway?
DON STANLEY | @3rhinomedia | Spring 2013
9. Case Studies
Let’s review some real-world case studies.
Please note: each person has
• a focus,
• a core audience they speak to,
• they are not big names outside of their industries,
• they don’t have formal degrees in their areas of expertise
• are doing very well financially WHILE pursuing their core interest
DON STANLEY | @3rhinomedia | Spring 2013
10. Ana-White
DON STANLEY | @3rhinomedia | Spring 2013
11. Patrick Flynn
DON STANLEY | @3rhinomedia | Spring 2013
17. James Wedmore
DON STANLEY | @3rhinomedia | Spring 2013
18. Joe Pulizzi
DON STANLEY | @3rhinomedia | Spring 2013
19. Key Takeaways?
What are your impressions after reviewing these
case studies?
What can you learn by studying and
deconstructing their blogs and social media
activities?
DON STANLEY | @3rhinomedia | Spring 2013
20. Homework
• Download Stanford Smith’s 7 Minute Blog
Strategy from www.pushingsocial.com. Read
the book and complete the Minute #1
homework assignment “Setting Your Goals”.
• Print and bring to class next class. We will
discuss in class what topics are, how to narrow
your focus, etc.
• Begin setting up your blog professional blog
• Google yourself. Type out what search results
you find.
DON STANLEY | @3rhinomedia | Spring 2013