15. STEP 1: Understand the situation.
A WORKING EXAMPLE: a new local business that’s
part of an international franchise.
The international franchise has great SM traction, but
they do NOT support local franchises well. They have no
existing models for supporting/promoting local.
PROBLEM: how do we use social to promote a local
store without getting into trouble with Corporate
headquarters. We need to do this because headquarters
isn’t helping promote the new store
16. NEXT: Understand the GOALS/FOCUS of the
project.
Increase awareness of new store, increase sales and
traffic for a new franchise location. Must convey the
STRONG corporate brand and work within the
corporate framework.
17. NEXT: FIND and STUDY OTHERS, What’s their
story? What are the pluses and minuses
AJ Bombers: Good model?
18. NEXT: FIND and STUDY OTHERS, What’s their
story? What are the pluses and minuses
AJ Bombers: Good model?
Whole Foods: What can I take?
19. NEXT: FIND and STUDY OTHERS, What’s their
story? What are the pluses and minuses
AJ Bombers: Good model?
Whole Foods: What can I take?
Domino’s Pizza: and Ramon De Leon
