The document discusses a strategy session for a university marketing class. It outlines 3 targets for the session: 1) Reviewing feedback on technology groups, 2) Discussing mid-term questions, and 3) Getting into client groups to review what will be done that day, which includes beginning work on a campaign case study by understanding the situation, goals, and identifying similar industry models.

1. 440 Jam Session #20
We have a strategy … get things done
Don Stanley 3Rhino Media | UW-Madison #lsc440 @3rhinomedia

2. Today
• Target 1: Start in Technology Groups: Review
feedback
• Target 2: Mid-term Questions
• Target 3: Get into client groups and let’s review
what we’re doing today …

3. Campaign Case Study
STEP 1: Understand the situation.

4. Campaign Case Study
• STEP 1: Understand the situation.

5. Campaign Case Study
• STEP 1: Understand the situation.
• STEP 2: Understand the GOALS/FOCUS and
requirements of the project (what information do
you need from your clients. Prepare questions for
them to answer).

6. Campaign Case Study
• STEP 1: Understand the situation.
• STEP 2: Understand the GOALS/FOCUS and
requirements of the project (what information do
you need from your clients. Prepare questions for
them to answer).
• STEP 3: Identify Industry Models (who might be
similar … create a list)

7. Campaign Case Study
• STEP 1: Understand the situation.
• STEP 2: Understand the GOALS/FOCUS and
requirements of the project (what information do
you need from your clients. Prepare questions for
them to answer).
• STEP 3: Identify Industry Models (who might be
similar … create a list)
• STEP 4: Study models. Determine what you can
learn. Be prepared to share with me and the the
group next week Thursday.

8. • Reading: Chapter 4 and Tweet Ahas
• Work on Mid-term
• Work on Campaign Case Study