Don Stanley's look back into the not-too-distance past on how social engagement and social technology are changing who creates and influences what gets shared. What does this mean for us as communication strategists?
Prescribed medication order and communication skills.pptx
Don Stanley LSC 440 #7
1. 440 Jam Session #7
Crowd Sourcing, Getting into Groups, Preparing for
Guest Lecturer Anne Reuss
Don Stanley 3Rhino Media | UW-Madison #lsc440 @3rhinomedia
10. Group Assignment
THE RULES
1. LinkedIn
2. Facebook
3. Twitter
4. Blogging/Inbound Marketing
5. E-Mail Marketing
6. Video Marketing (YouTube)
11. Group Assignment
THE RULES
1. Work in teams
2. Review a tool in-depth
1. Key Terms
2. Key Contents
3. Case Studies of Using it Poorly
4. Case Studies of Excellent Uses
5. Ways to use it to find and connect with citizen
influencers audiences
6. Recommendations on how to best use it
7. Recommendations on time commitment
12. Homework
1. Begin working in teams on your projects. Make
sure to exchange info and begin delegating
activities.
2. Follow the CNN Mobile series
3. Research Anne (on AnneReuss.com) and tweet
any questions you might have for her.