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6 steps to social listening



                                                                           Collaborate
                               1                Ask a specific question    with team



                                                                           Collaborate
                               2                   Develop a fact base     with team



                                                                           Check in
                               3                         Define search     with team



                                                                           Check in
                               4                     Conduct listening     with team


                                                                           Check in/
                               5              Analyze, socialize, refine   collaborate
                                                                           with team

                                                                           Check
                                                                           in/collabor
                               6                     Visualize & share     ate with
                                                                           team



1 1 Brand Playback | Getting to 50% in 2012 | 22 March 2012
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Slide

  • 1. 6 steps to social listening Collaborate 1 Ask a specific question with team Collaborate 2 Develop a fact base with team Check in 3 Define search with team Check in 4 Conduct listening with team Check in/ 5 Analyze, socialize, refine collaborate with team Check in/collabor 6 Visualize & share ate with team 1 1 Brand Playback | Getting to 50% in 2012 | 22 March 2012 |