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Social Media 101

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J. Gorzka
J. Gorzka

This presentation was given on October 21, 2008 to a group of cutting-edge non-profit professionals from Tampa Bay museums, attractions, science, arts & cultural organizations.

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Welcome!
Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Determine the path that’s right for you
What is social media?
[object Object],[object Object]
Why do people use social networks?
People connect around shared interests
Gen Y connects with people, places and brands online
Anyone can participate!
People are talking about you. With or without you.
The Basics The Gorzka Model
[object Object],[object Object],[object Object],Build Relationships
Who consumes social media?
Social Technographics Ladder From Groundswell
 
Where is everybody?
People travel in packs
 
Storytelling 101 ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Offer an unexpected view
Invite your audience to see things from a new perspective
Create an environment for collaboration
Engage your next generation audience
 
 
 
 
 
 
 
 
 
 
 
 
 
What does Success Look Like?
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People are connecting around things they are passionate about. It could be YOU!
 
 
 
[object Object],[object Object],[object Object]
Embrace how social media allows you to connect with your audience and build relationships ,[object Object],[object Object],[object Object],[object Object]
Mobilize your fans to tell others about you
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Barriers?
Who’s responsible?
[object Object],[object Object],[object Object],Recruit Ambassadors Re-evaluating and re-writing job descriptions may be required
Educate your Leadership
Got Fear?
Provide Value Be relevant Be authentic Be real speak in the same conversation and language as your audience ,[object Object]
Email and Information Overload
 
It’s not just an engagement tool. It’s a measurement tool. It’s about the interaction. Measure ROI with different metrics than traditional marketing.
[object Object],[object Object],[object Object],[object Object],[object Object],Metrics Listening, research and actionable insights are social marketing currency
Relationships Connections Free Love
 
 
Julia Gorzka President and Founder Brand Tampa City Linkage www.BrandTampa.com www.CityLinkage.com Twitter.com/dtowner [email_address] (813) 690-2100

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Social Media 101

Editor's Notes

  1. Why you are here? What do you want to get out of it? What need to happen this morning for you to consider it a successful morning? What is the number one concern that is keeping you up at night?