Our guide to Mumbrella360's 9 best quotes...paraphrased to the best of our abilities!

1. DT GUIDE TO
MUMBRELLA360’S
9 BEST QUOTES

2. ...PARAPHRASED TO THE
BEST OF OUR ABILITIESGet in touch if we got it wrong! @dtdigital

3. “90% OF WHAT YOU SPEND
THIS YEAR IS THE SAME AS
LAST YEAR. SO HOW CAN YOU
DO ALL THE NEW STUFF YOU
NEED TO?”Andy Lark, outgoing CMO of Commonwealth Bank, on marketing spend

4. “WE SHOULD THANK THE
F**KING LORD DIGITAL EXISTS,
BECAUSE IT HAS BROUGHT
CREATIVITY BACK TO
ADVERTISING.”
Rob Campbell, regional head of strategy Wieden + Kennedy,
on creativity in China (and the rest of the world)

5. “THERE IS NO GOOD EXAMPLE OF
A START UP THAT WAS STARTED
BY A BIG COMPANY. YOUR
CHANCES OF DISRUPTING
YOURSELF ARE ZERO.”
Tony Faure, digital investor (ex-Yahoo), on how big companies can (and can’t) protect
themselves from digital disruption

6. “IT'S A SHAME THAT THE
ADVERTISING INDUSTRY
DOESN'T OWN ITS OWN
CONTENT.”
Hamish McLennan, CEO of Channel Ten, on what he doesn’t miss about advertising

7. “CHINESE CONSUMERS ARE MORE
SIMILAR THAN THEY ARE DIFFERENT
TO OTHERS AROUND THE WORLD.
BUT YOU NEED TO FOCUS ON
DIFFERENCES TO BUILD A BRAND.”
Simon Pestridge, VP of Marketing Nike China, on how marketing in China is different

8. “NO. IT’S SEEN AS A
GREAT PLACE TO GO ON
HOLIDAY.”
John Deigler, CEO of DDB Asia Pacific, on whether Australia is seen by Asia as a hot pot
of talent and creativty

9. “POSITIVE CHANGE IN THE MEDIA
AND MARKETING SECTOR WON'T
COME FROM THE INDUSTRY. IT
WILL COME FROM INDIVIDUALS.”
Kerry McCabe, founder of UN LTD, on how the marketing industry can do good

10. “YOUNG PEOPLE LACK
PASSION AND PURPOSE
BECAUSE THEY LIVE A MILE
WIDE AND AN INCH DEEP.”
Stig Richards, creative director of Sound Alliance, on generation “content”

11. “FERRETS ARE BIG
ON INSTAGRAM.”
Douglas Nicol, creative partner at the Works, on Instagram and datafication.com.au

12. THANK YOU!
Want to get in touch?
sam.mackisack@dtdigital.com.au
dtdigital.com.au
facebook.com/dtdigital
twitter.com/dtdigital