English II Project 2

1. C O M P A R A T I V E A N A L Y S I S O F 2 B U S I N E S S E S :
S I M I L A R I N D U S T R Y ,
D I F F E R E N T G E O G R A P H I C A L L O C A T I O N S
CAFÉ

2. Alfred Loh Kai Xuan 0323581
Amir Hilman Zuraiman 0323767
Chong Yi Hui 0324404
Darren Tan Yong Tee 0323398
Farah Hanisah Zainol 0323433
Muhammad Mirza Qayyum Mohd Shariff 0324031
Muhammad Zayd Khairil Anwar 0323394
Noor Dinna Hani binti Murad 0323430
PRESENTED BY

3. INTRODUCTION
The assigned task is to study 2 trade or businesses in the Klang Valley and another place,
with the condition that the studied businesses that must have been around for at least
10 -15 years.
Our group decided to study cafés as we are interested in the coffee culture that has
gained increasing popularity in the recent years.
Our chosen café within the Klang Valley is AM PM Café whereas the chosen café outside
of Klang Valley is Calanthe Café

4. CHOSEN CAFÉS
CALANTHE CAFÉ AMPM CAFÉ

5. LOCATION
11, Jalan Hang Kasturi, 75200 Melaka,
Malaysia
CALANTHE CAFÉ
11A, Jalan USJ21/15, 47630 Subang Jaya
AMPM CAFÉ

6. CALANTHE CAFÉ

7. CALANTHE CAFÉ"Serves Malaysia 13 States' Coffee, the
original and yet the modern style-Ice Blenz,
Milk Shake, Smoothies, Soda drinks, Beers,
Chilled drinks, etc.”
An old traditional coffee shop located at Jonker
Street, Melaka
Originally one store, Calanthe Café is now two
combined stores.
Open everyday except Thursday.
Mon – Wed : 2.00 pm to 11.00 pm
Fri : 12.00 pm to 12.00 am
Sat : 8.30 am to 12.00 am
Sun : 8.30 am to 11.00 pm

8. CALANTHE CAFÉ"Serves Malaysia 13 States' Coffee, the
original and yet the modern style-Ice Blenz,
Milk Shake, Smoothies, Soda drinks, Beers,
Chilled drinks, etc.”
There are two sitting places the customers can choose from which
is inside or outside.
The decorations for Calanthe Café are more to traditional Chinese
style.
There are lanterns hung at the awning of the roof.
Some pictures of their famous dishes are shown above the
entrance to the cafe.
The furnitures are made of wood – you will have that feeling that
you have travelled back in time back into the older days where
mostly everything is mode of wood.
LAYOUT

9. Inside the cafe, there are a lot of artworks.
These artworks are either hung on the wall of
dangling above our heads or just place on some
shelf. They are very nice to admire.
Calanthe Café is famous for their 13 States’ Coffee
where different states have their own coffee tastes.
This cafe is kind of dim as they want to give the
nostalgic feeling to the customers who goes there.
LAYOUT
CALANTHE CAFÉ"Serves Malaysia 13 States' Coffee, the
original and yet the modern style-Ice Blenz,
Milk Shake, Smoothies, Soda drinks, Beers,
Chilled drinks, etc.”

10. CALANTHE CAFÉ"Serves Malaysia 13 States' Coffee, the
original and yet the modern style-Ice Blenz,
Milk Shake, Smoothies, Soda drinks, Beers,
Chilled drinks, etc.”
The front view of the café. Calanthe Art Café is also known as
Malaysia 13 States Coffee Cafe
One part of the wall in the café, there is a painted map of
Malaysia.
Some of the decorations in the cafe

11. AM PM CAFÉ

12. AM PM CAFÉ
• AM PM Café
Situated at a strategic location, situated at USJ
21/5, Subang Jaya
From the appearance, the café looks like it
occupies only the first floor – it actually owns
the whole block, all 3 levels of it.
This café has very good service and their
workers are all very friendly and polite.
They sell western food, deserts and coffee, big
breakfast style.
“USJ's go-to place for scrumptious
food, great coffee, and satisfying
cakes and sweet treats.”

13. AM PM CAFÉ
• AM PM Café
Main customer source: Workers around the area and family and friends around the
neighbourhood.
Weekdays – they serve around 60 to 100 customers per day,
open from 11 am - 12 midnight.
Weekend – the café is usually packed with people. Customers that come a
bit later have to wait outside the shop for empty tables,
open from 10 am -12 midnight
“USJ's go-to place for scrumptious
food, great coffee, and satisfying
cakes and sweet treats.”

14. AM PM CAFÉ
• AM PM Café
First floor consists of half air-condition and half open-air
space at the entrance of the shop.
Second and third floor only is only air-conditioned – there is
no open-air space.
The furniture on the first floor consists of wooden furniture
only.
On the second and third floor the furniture is more relaxing
in nature, consisting of mostly sofas
There are also board games in the second and third floor.
These board games are free to play with.
“USJ's go-to place for scrumptious
food, great coffee, and satisfying
cakes and sweet treats.”
LAYOUT

15. COMPARISONS

16. COMPARISONS
CALANTHE CAFÉ AMPM CAFÉ
Coffee. The founders have a large interest and
passion in coffee, have traveled across Malaysia and
tasted the coffees in different states. All the types of
coffee we brought into their restaurant and with each
serving of coffee; customers may choose how the
coffee is made and served.
Since the café concept is mainly based on breakfast
dishes, their main products are Big Breakfast,
Pancakes, Eggs Benedict, Omelets, French Toast and
Scones.
MAIN
PRODUCTS

17. COMPARISONS
CALANTHE CAFÉ AMPM CAFÉ
Since their café is located on Jonker Walk in Malacca,
most of their customers consists of students and
tourists from other countries and from other states as
well.
C U
S T
O M
E R
S
Their location is positioned around other shop houses
and housing areas. Hence, their customers mostly
consist of students and families.

18. COMPARISONS
CALANTHE CAFÉ AMPM CAFÉ
C
O
M
P
E
T
IT
O R S
They do not see other businesses as their competitors.
However, they do see the nearby cafes as potential
competitor. These cafes are Old Town White Coffee,
Starbucks and Geographer Café.
Mostly their main competitor is the next-door café,
Coffeezzo. They see other cafes in the Subang area as
their competitors also, but not affected as much in
comparison to Coffeezzo.

19. COMPARISONS
CALANTHE CAFÉ AMPM CAFÉ
ATMOSPHERE
The atmosphere of the café is very natural and consists
a lot of nature elements. Most of the designs of the
tables and chairs are uncoordinated and different,
whilst also having vines and other plants scattered all
over the floor with a stepping stones as flooring in
some rooms. On the walls they painted many random
designs and in the middle of the hallway is a small
pond.
The atmosphere of the café is mostly relaxing and
modern atmosphere with a few dim yellow lights to
create a relaxing environment to the restaurant. Most
of the tables of chairs are cushioned and arranged
properly. The top floor is very family friendly with
board games at one side of the floor.

20. RECOMMENDATIONS

21. RECOMMENDATIONS
• Rent few parking spaces for customers so
the customers do not have to walk so far to
get to the cafe.
• Put more chairs and tables for bigger
families.
• Provide special table and parking space for
handicaps.
• Buy next door shop and renovate to make a
larger space for the cafe. They can hang big
mirrors to create the illusion of larger
space.
CALANTHE CAFÉ

22. RECOMMENDATIONS
• Rent few parking spaces nearby for
customers who made reservations.
• Build a ramp in front of the shop so the
handicapped can enjoy eating at this cafe as
well.
• Prepare at least two high chairs for babies as
their customers are mostly families.
• Provide kids menu to attract children.
• Create new signature dishes and drinks to
attract more customers.
AMPM CAFÉ

23. THANK
YOU